Kleiner And Bessemer Put $8.65 Million Into ReputationDefender The line between online security and reputation is blurring. ReputationDefender is a new kind of online security startup that helps you monitor your reputation on the Web and take actions to make sure that when someone Googles you they see you in the best possible light. Last year, ReputationDefender raised $8.65 million from Bessemer Venture Partners and Kleiner Perkins, which it is announcing today. ReputationDefender sells four different security products on a monthly subscription basis (MyReputation, MyPrivacy, MyChild, and MyEdge) which lets you monitor information about you across the Web, as well as in semi-private databases, and helps you remove inaccurate information or counter by promoting your own vetted profile. Privacy might be dead, but that doesn’t mean you can’t do anything about it. In computer science this is known as the persona isolation problem, or in national security circles the “27 Mohammeds problem.” It is still early days and there is a lot of work ahead.
crackunit.com | iain tait's blog about things 101 Social Media Marketing Resources – 2012 Edition Here’s a monster list of social media marketing resources to help expand your knowledge of this ever-changing ecosystem. These resources are useful for newbies and social media mavens alike, looking to learn about the field as well as to hone their business skills. To make it easier to use, this list is broken into sections. There are broad-based social media resources covering social media as a whole as well as more specialized offerings focused on a specific platform or topic. Now without further ado, here are 101 Social Media Marketing Resources, the 2012 Edition. Social Media Top 5 Resources Here are the top social media focused online resources. Social Media Examiner. Social Media Bookshelf. Bodnar, Kipp and Jeffrey L. Social Media Theory These books should be on every social media bookshelf. Aaker, Jennifer The Dragonfly Effect. Other social media resources. This is a selection of digital social media resources worth checking out. 30 Social Media Definitions. Facebook. Facebook. YouTube
Richard Branson: The Importance of Not Being Earnest The famous British billionaire says having fun should be an essential part of your business. The four P's -- people, product, price and promotion -- are often cited as the keys to a successful business. Yet this list omits a vital ingredient that has characterized Virgin companies throughout our 40 years: Fun, with a capital F. When we started Virgin Atlantic in 1984, we had some great people and lots of good ideas about how to do things differently . Sadly, we did not have a lot of money to take it to the streets. Compared to the giant establishment players of the time -- TWA, Pan-Am and British Airways -- we had a tiny fleet, if one plane qualifies as a fleet, and a miniscule advertising budget. We could not do much about the single plane -- leased from a generous man at Boeing. We also started to run some funny, pretty direct and usually highly topical advertisements to grab the public's attention. When Gen. Our staff also liked the humor, and the sense of fun.
Flowtown This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!
Personal Brands: Sweat It Out | Personal Branding Blog - Dan Sch What’s the best job you could land as your first foray into the working world once you’re out of college? The answer isn’t the coveted paid internship at Google. It isn’t investment banking on Wall Street, although you may be tempted when the sequel returns Gordon Gecko to the big screen. And, avoid “consulting” since consultants don’t actually do anything. This advice is brought to you by Guy Kawasaki, courtesy of last Sunday’s New York Times. Since the current CEO of IBM started as an intern there, I’m not sure the Google spot would be a bad choice. Because I know so many people “starting over,” in their careers, I can see how valuable Guy’s advice is – no matter when you collected your last college degree. Title doesn’t mean that they’re the leader Another way to put it is: get close to VITO, the Very Important Top Officer, as my mentor Tony Parinello calls the person at the top of the company totem pole. This advice comes with a warning! Personal commitment Author:
Top 20 Viral Videos As of 11 August 2015, data from the Unruly Viral Video Chart will only be available to subscribers of Unruly Analytics™ and via partnerships with our press partners, including Campaign, Werben & Verkaufen, Horizont, Contagious magazine, Campaign Asia and Mumbrella Australia. If it’s deeper insight into branded video trends you’re after, head across to our Insights page for video data and analysis that will blow your mind!
14 Social Media Insights: What Customers Seek Social media has become an integral part of our daily lives; it’s where we turn to connect with family, friends and colleagues as well as to gather a variety of information. Businesses are using social media to build brands, connect with prospects, extend customer relationships, and to monitor the competition. Recent research by Ipsos Open Thinking Exchange provides new insights regarding the amount of time and how we spent it on social media. These findings are useful to guide your social media marketing. Social media is where we spend our time The average online American spends 2 hours/day on social media venues from a variety of devices, PC, tablet and/or smartphones when non-social media users are included, according to the Ipsos Open Thinking Exchange research. Actionable Marketing Tip: Regardless of whom you’re targeting, you must be visible and engaged on social media because it’s where you’ll find your suppliers and your customers. Happy Marketing, Heidi Cohen
Ten Words That Build Trust Do you think one short sentence at the end of your ad could cause a major increase in the level of trust customers place in you? Believe it or not, it’s true. Researchers found that placing the following statement at the end of an ad for a auto service firm caused their trust scores to jump as much as 33%! “You can trust us to do the job for you.” Seems simple, eh? Nevertheless, that phrase caused people to rate the firm in the ad higher in every category: Fair Price – Up 7% Caring – Up 11% Fair Treatment – Up 20% Quality – Up 30% Competency – Up 33% It’s quite surprising that as nebulous as the “trust us” statement was, it produced major increases in very specific areas of performance. So, if you want your customers to trust you, remind them that they CAN trust you. Image via Shutterstock.
BrandSavant - Gaining Insight From Social Media Data Develop a Strong Personal Brand Online Part 1 Gary Vaynerchuk could tell you that his personal brand is worth millions, but he’s modest. My friend and PodCamp co-founder, Christopher S. Penn, often refers to branding by ZeFrank’s definition: “an emotional aftertaste.” ( See the The Show with ZeFrank episode here.) I have some thoughts on how one might develop a strong personal brand online, and what you might do with one, once you build it. It turns out that I have so many thoughts, that I’m going to break this post up into 3. This will be the first part: Branding Basics. Why Build a Personal Brand? You might already know the answer to this question. The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world. A personal brand gives you the ability to stand out in a sea of similar products. Hints About Brand in General What’s the difference between Coke and Pepsi? Remember that trying to develop a personal brand involves differentiating in a Coke vs.
Hysteresis In Market Response: When Is Marketing Spending An Inv Conventional wisdom says that it takes ever increasing marketing budgets and/or lower prices to create sustained growth in sales, which may or may not be profitable in the long run. However, some documented cases and conceptual evidence suggest that marketing spending or prices can exhibit hysteresis in market response, a condition where temporary changes in the marketing mix are associated with permanent movements in sales performance. As such, hysteresis creates a long-run investment benefit from marketing actions, which can be highly beneficial to the firm, or detrimental to competition. Yet the assessment and formal implications of market response hysteresis for marketing resource allocation are unexplored. This paper addresses the modeling of marketing hysteresis in three ways: one, it shows how the presence of full vs. partial hysteresis in response may be assessed from longitudinal data on sales and marketing-mix allocations.