99% Conference 2011: Key Insights on Idea Execution Just over a week ago, 400 creative professionals from around the world packed the Times Center in New York City for the third annual 99U Conference, presented by GE. With tickets sold out over five months in advance, anticipation was high, and the audience arrived buzzing with energy – ready for a deep dive into the mechanics of making ideas happen. Lucky for us, with an expanded lineup of 14 speakers and 3 master classes, we had an incredible group on hand to deliver actionable insights. Making ideas happen is a unique process for everyone – and the speakers tackled the topic from a variety of fascinating angles. Aaron Dignan onstage at the 99U Conference. AARON DIGNAN /// Author, Game Frame Game Frame author Aaron Dignan is out to help apply “the power of play” and the excitement of games to other, less stimulating places – namely, school and work. “Most people are bored.”If you’re one of them, you’re not feeling anything unusual. Andrew Zuckerman onstage at the 99U Conference.
socialinnovation - le blog de catherine belotti The 1st radio ad for dogs La marque d’aliments canins Naturia a trouvé un moyen bien efficace de démontrer à quel point ils comprennent leur cible : en développant le premier spot radio destiné aux chiens – ou plutôt à faire réagir les chiens. Comme le montre la vidéo ci-dessous, en retravaillant les fréquences, l’agence allemande Grabarz & Partner a créé un spot uniquement composé de sons destinés à alerter / exciter nos charmantes bêtes à poils (des sons imperceptibles à l’oreille humaine). Le résultat est plutôt efficace : une voix-off déroule la promo Naturia, et au son du spot les bêtes s’affolent devant les enceintes, faisant réagir leurs maîtres qui découvrent leurs chiens s’animer au son de l’offre promo. Joli coup. Le spot doit également être diffusé en magasin (bon là, en revanche, j’imagine mal les gens aller faire leurs courses avec le toutou). (via Ypsilon2) Like this: J'aime chargement…
Condom Campaign Highlights Dizzying Costs of Having a Kid | Co.Design If Don Draper were walking among us, we're betting he'd count this as a pretty clever sell: Sir Richard's, a new condom startup, is advertising its wares not by promises of hair-pulling, nail-scratching pleasure, but rather economics. Simply put, it costs so much to have a damn kid that you better not have one by accident. The new brand is the brainchild of TDA, an ad agency based in Boulder, with backing from Kreloff Equity Partners. The outdoor campaign, meanwhile, is meant to be geared toward different cities. Of course, therein is a bit of a mystery: These are all very highbrow references.
LoudSauce: Crowdfunded Advertising for Causes that Matter by Maria Popova What bus shelters have to do with civic engagement and Marshall McLuhan. The key folly of cause marketing can be reduced to low awareness and an unconvincing voice — weak, creatively uncompelling messaging that fails to reach a sufficient number of people and fails to engage those it does reach. Or, to frame it in Marshall McLuhan‘s famous medium/message paradigm, an insufficient medium carrying a toothless message. Dubbed the world’s first crowdfunded media buying platform, it does for causes what Kickstarter and other platforms do for creative projects, allowing fans and supporters to microfund media space for the causes they’d like to support who couldn’t afford it on their own. Our vision is to transform the medium of advertising from one that primarily drives consumption to one of civic participation. LoudSauce already helped Green Patriot Posters raise $3,200 to get beautifully designed sustainability PSA posters onto San Francisco’s bus shelters. via TBD
OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO? Journalism Warning Labels Posted by Marc van Gurp | 15-08-2010 21:24 | Category: Activism, Media Isn’t it strange that the media carefully label any content that involves sex, violence or strong language but there’s no labelling system for wacky journalism and other questionable content? (like this blogpost :-) Geek comedian Tom Scott designed a solution for this. He made a sticker template which is downloadable at his website. It’s up to you where to put them. The sticker design is going round the internet very fast.
l'inconnu du métro Six Word Stories