Facebook Promoted Posts Are Here! | - Bonfire Social Media Services, Portland Oregon At Bonfire, we strive to bring you the latest news from Facebook and the rest of social media. When we discovered we had access to the promoted post function, we wanted to share this information to let you know of what is next for social media marketing. The biggest challenge facing marketers is how to reach your total audience when most posts only reach on average 10-15% of your total fan base. Promoted posts will help you reach many more of your fans. As you can see, Facebook will allow you to determine which reach is best for you (and your budget). What type of posts? How will these promoted posts look? Great question! Analytics and Tracking Unlike Facebook ads, the promoted post cost are for the duration of the promotion (which is up to 3 days). Another great feature is you can track the post both from your fan page and inside the Ad Manager. What does this Facebook Ad Solve? Repercussions The downside for this ad unit is it takes most of the meritocracy out of content creation.
How To Customize Facebook Timeline Thumbnail Images Many timelines on pages still have somewhat outdated tabs, resulting in unattractive thumbnail icons in the applications area. Here are six easy steps to fix that, taking advantage of a simple but important branding opportunity. Step 1: Click on the down arrow that appears to the right of all the thumbnail icons. Step 2: Move your mouse over to the upper right-hand corner, click on the pencil icon, and select “edit settings.” Step 3: Click on “change” beside “custom tab image.” Step 4: When a new window opens, click on “change” beside the current tab image. Step 5: Upload a 111 pixel by 74 pixel image, at a maximum file size of five megabytes.
What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing? Everyone business or marketer has a secret desire that their marketing goes “viral”. It is the holy grail of marketing. Firstly because it generates high velocity sharing and secondly because its often seen as free. It can accelerate a brand from relative obscurity to nearly famous. It is “word of mouth” marketing enhanced and supercharged by the internet and social networks. This “earned” media sharing that is seen as totally free is often initially sparked by paid media (such as banner ads, paid search marketing on search engines or mass media such as television). Viral Marketing is Often Not Free Marketing that fits this ultimate marketing profile are campaigns such as “Old Spice“. This campaign was sparked by a 30 second advertising spot during the Superbowl and then driven further by paid advertising on digital and mass media Paid is often the catalyst to create the powerful free earned media that is seen in friends sharing on Facebook and Twitter. 7 Facebook Marketing Campaign Types
5 Ways to Turn Facebook Likes into Marketing Results More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about what you do with them. Many tend to forget the “marketing” in social media marketing and think social media success is just about posting content and getting as many Likes as possible. Marketers today need to go beyond just getting Likes and create real engagement opportunities that keep their business top of mind with their loyal customers and make it really easy for them to share with their networks and friends. The following are five things you can do to help turn Likes into real results on Facebook. 1. This may sound like a no-brainer, yet all too often campaigns miss the mark because they’re not aligned with the interests of customers. 2. 3. 4. 5. More Reading Image by Eveline314
Bubble Safari, Socialcam, Terra, TripAdvisor, more on this week’s top 20 growing Facebook apps by MAU Bubble Safari, Socialcam, Terra, TripAdvisor, more on this week’s top 20 growing Facebook apps by MAU Zygna’s Bubble Safari leads our list of top growing Facebook apps by monthly active users for the second week in a row. Titles on our list gained the most MAU of any apps on the platform, growing from between 500,000 and 7.2 million MAU, based on our AppData tracking service. Top Gainers This Week No. 2 on our list was video sharing app Socialcam, which surpassed 80 million MAU for the first time on Friday. Social reading apps Terra and The Guardian came in at No. 3 and No. 19, respectively. Name-that-tune game Song Pop took the No. 6 spot with 141 percent growth this week. All data in this post comes from our traffic tracking service, AppData. Sponsored Post Hands-On Social Media Training for Beginners In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals.
Nearly One-Quarter Of Top 10,000 Websites Have Facebook Integration The Evolution of Facebook for Brands Jason Weaver is the CEO of Shoutlet, an enterprise social management software company he founded. He has been involved in social media strategy development since its inception for brands that include Disney, SC Johnson, and eBay. Follow him at @Shoutlet. Facebook Timeline for businesses is officially here, and companies large and small are anticipating how the new changes will affect their existing Facebook presence. SEE ALSO: 3 Reasons Facebook Brand Pages Are Good for Businesses Brand Pages (2007) Facebook has only been around for eight years, but what’s particularly hard to believe is that it was roughly five years ago that the social network opened up Facebook Pages, allowing brands and celebrities to create a profile dedicated to developing and posting original content meant to encourage fan interaction. "Becoming a Fan" (2009) Brand pages were one of the first ways consumers could "raise their hand" online. Contests and Promotions (2009) Storefronts and Ads (2010)
3 Facebook Timeline Marketing Tips for Success Are you wondering how to best use the Facebook Timeline features ? The right steps can capture the attention of your fans and potential customers. What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically . Think of these features as digital megaphones, broadcasting your content just a little louder to . To supercharge your content on Facebook , . #1: Pin a Post A is , meaning it will not slip down the Timeline as you continue to add other posts to your page. A pinned post is located at the top of your Timeline in the left column. You can only pin one post at a time. A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up. To pin a post, click on the edit pencil icon in the upper-right corner of a status update. To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu. You can also . .
Facebook Pages Manager for iOS Gets Messaging It looks like Facebook decided to go update-happy today, bringing us a new version of Facebook Messenger, as well as its new acquisition Instagram going to version 2.5. Another one of its apps, Facebook Pages Manager, has also gotten an update. The main feature in this version is that it now has messaging capability, which was a huge missing piece when it was first launched. Here are all of the changes in this update: • View and reply to messages • Adjust how often you receive notifications about Pages activity • See answers to questions and guest lists for events created on your Pages • Insights added for checkins • Bug fixes and performance updates For those who manage multiple Facebook pages, this app’s release was appreciated greatly.