TWITTER TOOLS (5 New Twitter Tools to Boost Your Marketing) Are you seeing the results you want from your Twitter activities? There are over 1,000,000 different apps for Twitter and a new one is added every second. This means it is often quite easy to get confused finding those that actually add real value to your day-to-day tweeting. I took a look at some of the latest and most promising Twitter tools to get you tweeting like a pro. So, if you think it is time to up your game with some new tools, keep reading. Here are 5 tools to help you power up your Twitter marketing efforts. #1: Twylah—Make Your Tweets Live Longer One of the tools that can make a huge difference to your impact on Twitter is Twylah. According to research by bit.ly, your links on Twitter will only last 3 hours. A beautiful fan page for your tweets. The way it works is very simple. Before Twylah, when you glanced over someone’s Twitter stream, you didn’t pick up any great insights about the person. Now, you can even click into each individual tweet on any page.
4 Impressive Twitter Apps for Your Web Browser Managing, monitoring and updating Twitter accounts takes time and effort. Especially if you’re looking after multiple accounts. You definitely need a great app on your side to make things as simple and easy as possible. Today I want to examine the best web-based third-party Twitter clients available. Let’s take a look at what they have to offer and what’s missing. #1: HootSuite Like most social media dashboards, HootSuite uses a simple column layout. HootSuite's pop-out sidebar menu keeps the main columns clutter-free. Options for different-sized columns give the user control over the look and feel of the dashboard. Profile pictures make it easy to tell which account you are sending from. The Compose box for new updates finds a nice balance in HootSuite. Creating, scheduling and sending updates are a breeze with HootSuite. Keeping an eye on Twitter trends only takes one click. Not only can you monitor your current Twitter lists, you can create new ones. Killer feature: Tabs. #2: Seesmic
The Teacher's Guide To Twitter Twitter has proven itself to be an indispensable tool for educators around the globe. Whatever skill level you may be, Twitter is downright fun and worth your time. So here’s a useful guide that we curated from Edudemic’s archives in an effort to put something together that was a bit easier to read than random blog posts. We hope you enjoy and will be regularly adding to this guide so feel free to leave your ideas down in the comments or by, what else, tweeting us @edudemic anytime! Our Biggest Twitter Tips For Teachers For many teachers making a foray into the edtech world, Twitter is an excellent tool for consuming and learning. Many are also harnessing Twitter as a part of their PLN (personal learning network) to connect, share, and network. Check out our biggest Twitter tips for teachers below! Create, Don’t Just Consume The best way to get the most out of Twitter is to use it. Connect and Network Share Your Resources Keep At It Guide To Education-Oriented Twitter Hashtags Search Rule #1
TWITTER ADS (New Twitter Ad Features: This Week in Social Media) Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Releases New Ad Features: Twitter adds two new enhancements that advertisers frequently request—follower growth reporting and manual Promoted Tweet selection. Small businesses using the self-service Twitter ads can now track Twitter audience growth. Scoop.it Integrates With SlideShare: The publishing-by-curation platform Scoop.it integrates with SlideShare. Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Tumblr Enhances Dashboard: Tumblr has added a few enhancements to their dashboard and also redesigned the way video works on Tumblr. The Tumblr dashboard has a few new features. The iPhone app's new YouTube channel guide reveals the channels you've subscribed to on YouTube.
4 Ways to Grow a Twitter Following That Matters Is Twitter working for your business? Are you looking to grow a larger and more relevant Twitter following? This article will show you four actionable steps you can take to improve your Twitter experience. Why Twitter Is Not Just a Numbers Game Many brands, businesses and marketers have already discovered how powerful Twitter is for finding and engaging their audience. Its low cost, immediacy and viral nature make it a favorite tool for everyone from news organizations to celebrities to small businesses. Yet when marketers jump on Twitter for the first time, they wonder why they don’t get an overwhelming response to their initial tweet. They see others with followings of 500, 5,000 or 50,000 and they want some of that. If it sounds too good to be true… But few if any of those followers will provide you any value for the time you put into Twitter. So I’m also here to tell you that it’s not how many followers you have, but how many relevant followers you have. #1: Find and Follow Relevant People
TweetDeck Multiple timelines Keep track of several topics, accounts and Tweets at once. Scheduled Tweets Custom timeline Saved search Liste TWITTER ENGAGEMENT (5 Ways to Use Twitter to Connect With Local Customers) Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood? You know that the Internet puts your business within a few keystrokes of people anywhere around the world. Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don’t yet know. How to Search for Local People Most Twitter users occasionally tweet about the things around them. For example, you can search for: City nameNeighborhood or community nameLocal landmarksLocal businessesEvent venues, museums and public locationsLocal fairs, parades and community eventsHashtag identifiers for a local community or event When you search for your city name on Twitter, you have to look for all of the possible ways people may type it. From this list you can fine-tune your search query. #1: Find Local People Using Tweets Near You Search Twitter for your city name. View the tweets posted near you. Click the People tab.
8 Creative Ways to Use Embeddable Tweets What if your Twitter conversations could expand to include more people from your online community? Now you can thanks to embedded tweets , a new feature from Twitter. Sharing Tweets Outside of Twitter Embedded tweets allow you to . But more than that, the embedded tweets have interactive features. and join the conversation. with their Twitter community using retweet. of the tweet author. by clicking the tweet date. An embedded tweet allows people to interact from your blog or website. All of this happens right on your website! Embedded Tweet Benefits Before embedded tweets, a screen capture was the only way you could share a single tweet on your blog. Embedded tweets stand out on the page because they include graphic elements, so they . If you embed a reply, Twitter posts not only the reply, but also the original tweet, giving you a conversation view. When you choose a reply tweet, Twitter includes the original tweet so you see the reply in context. Create an Embedded Tweet To : Click Details.
A Step-by-Step Guide To Hosting or Joining a Twitter Chat A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further. It’s amazing how much there is to know, both for the chat host and the chat participants! Whether you’re a Twitter pro or newer to the network, whether you plan to host your own chat or if you look forward to participating in others, a bit of advance preparation could help. Twitter chat basics What is a Twitter chat? A Twitter chat is where a group of Twitter users meet at a pre-determined time to discuss a certain topic, using a designated hashtag (#) for each tweet contributed. Why participate in a Twitter chat? How to find a Twitter chat Tweetchat Nurph
TWITTER MARKETING (How to Split Test Your Twitter Marketing) Would you like to improve your Twitter marketing? Are you testing to see what gives you the best results? Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate. However, implementing split tests on your website alone is short-sighted! To see how to do this, let’s go step by step through how to carry out a split test on Twitter. Step #1 – Create Your Split Test Tweet The first step in the split testing process is to craft the text of the tweeted message you’ll use. As an example, suppose you want to determine when your Twitter followers are most active. Sample split test tweet features a single call to action prompting followers to click through to a company blog. In other cases where you’re testing the content of your individual tweets against each other, you’ll need to generate more than one split test tweet. What do you think?
L'interaction sur Twitter, une valeur d’image à maîtriser Cet article a été publié il y a 3 ans 1 mois 3 jours, il est donc possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Une bonne notoriété sur Twitter se construit et se cultive chaque jour. Parler de courtoisie sur les réseaux sociaux, c’est comme parler marketing à un commercial. Et pourtant, agréablement ou non dans leur façon de communiquer et d’interagir avec leur communauté, les pratiques de certains acteurs du réseau sont parfois étonnantes. Un univers de concurrence professionnelle où l’égo est flatté Les réseaux sociaux créent un univers où les interactions entre les participants produisent de la valeur ajoutée. Dans l’environnement Twitter à des fins professionnelles, c’est un combat permanent de la notoriété et de la diffusion de l’information. Des pratiques utiles mais nuisibles à votre image D’ailleurs rien de mieux, pour faire du social sans humain, que de faire du chiffre. La collaboration : un fonctionnement efficace !
TWITTER TOOLS (5 Twitter Tools to Enhance Your Marketing) Are you looking for new and creative ways to use Twitter? Here are 5 lesser-known Twitter tools that your business should be using. Each of these tools has unique capabilities that may help your business get an edge over your competitors. Oh, and all of these tools are free. #1: Commun.it—Manage Your Community Efficiently Commun.it is probably one of the best relationship-management tools out there. My favorite function is that it will look into your most up-to-date feed and organize your followers into three groups: InfluencersTop supportersEngaged Twitter users Cultivate your relationships on Twitter based on groups. By grouping your users, you’re able to focus on not only influential users but people who have previously shared your content and have taken the time to engage with you. Another advantage of this tool is the ability to sort your list according to “most recent” or “highest rating,” which shows your top influencers based on their algorithm. The tool is also very user-friendly.
[Le tuyau du jour] Comment gérer un compte Twitter à plusieurs ? Petites entreprises : 6 raisons d’aller sur les réseaux sociaux… et 5 raisons de ne pas y aller ! Les TPE et PME qui participent à mes formations réseaux sociaux m’interrogent souvent sur les bénéfices qu’elles peuvent attendre d’une présence… Lire la suite [...] Ce qu’il faut répondre si l’on vous demande à quoi servent les médias sociaux en entreprise ☺ Comme disent les d’jeunes : « et sinon, j’ai trouvé ça« … Voilà, voilà… Bon week-end à tous !!! (image trouvée dans… Lire la suite [...] Quels sont les secteurs d’activité qui peuvent espérer gagner des clients grâce aux réseaux sociaux ? Les médias sociaux ont-ils réellement un impact sur les ventes ? A faire… ou à ne pas faire, quand on anime un compte professionnel sur #Twitter [Infographie] Quels sont les grands principes d’animation d’un compte Twitter utilisé à titre professionnel ? Comment savoir s’il faut modérer un commentaire… ou pas ? Médias sociaux : 65 chiffres-clefs que les professionnels retiendront de l’année 2013
TWITTER TOOLS (6 Twitter Analytics Tools to Improve Your Marketing) Do you know if your Twitter marketing is working? Monitoring and analyzing your Twitter projects can be challenging. With the right metrics, you can improve and tailor your Twitter campaigns for better results. Luckily, third-party Twitter tools provide these metrics, but there are MANY tools to choose from out there. So here I’ll share some of the best Twitter analytics tools to help you improve your Twitter marketing. #1: SocialBro: Explore Your Community I consider SocialBro one of the top three most effective marketing tools for businesses. SocialBro comes with excellent analytics that give great insights not only about your marketing campaign, but also about your Twitter account and followers. Here are the analytics tools available with SocialBro. Real-time Analytics Real-time Analytics gives you details of the people who are active users and have tweeted in the last 10 minutes in real time. It’s a quick way to know when you should be tweeting. Insights About Your Account You can see: Summary