Social Media Monitoring and Analysis with Alterian SM2 (Formerly Techrigy) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Best Websites The internet is a big place, with a lot of content. Over one billion websites at the time of writing. With the web constantly changing, it’s hard to keep track of which sites have the best content and resources. This is how you stop social media shiny object syndrome by Jason Keath on Aug 27, 2012 Social media is fast. We’re talking what’s hot this week might be old news next week fast. New social networks, tools, software, and strategies pop up in our inbox, newsfeed, and Twitter stream constantly. Sometimes I seriously just stand up and walk away from the computer to take a breath, you know? Working in social media means falling down the rabbit hole a lot.
Digital Marketing Tips for Small Businesses Twitter released fresh new features of the Twitter redesign a month ago. The new design include features that help you understand your tweet’s performances right on the Twitter homepage. These are features such as popular tweets differentiated by size and ‘Tweets and Replies’ that help furnish your customer support via Twitter. However, there are still some handy third-party free twitter tools (a few owned by Twitter itself) that work as functional add-ons to your Twitter profiles. These tools sometimes turn simple small business owners into keen social media marketers who learn and improve their Twitter strategies. Take for example the success story of Bob who was able to build brand awareness, carry out customer service, manage and monitor their social media accounts using Hootsuite.
3 New Apps to Manage Your Social Networks Are you looking for a better way to manage all of your social accounts? With the growing number of social networks, it can be a pain to keep on top of them all. Below I’ve highlighted three tools to help you manage your various social networking accounts from one neat dashboard. #1: Alternion 10 Web Tools To Try Out Sentiment Search & Feel the Pulse Sentiment analysis or opinion mining has long been a part of data analysis. Surveys and polls are the old world tools for measuring the pulse of the crowd. Web 2.0 brought in the flood. Those little thumbs up or thumbs down icons you see next to a web entry are sentiment capturing tools.
Social Media Is Becoming A Pressure Cooker That’s About To Explode The social media industry is nothing like anything we’ve ever seen online before. Outside of high school and Hollywood, nothing else can compare to the pressures associated with “being popular.” This unique element affects speakers, authors, social media agencies and even the person looking for work. Between Klout scores and the size of your community of likes and followers, the pressures have become daunting for some. For the many who make their living in or around the social media industry, the pressure to be or at least appear to be an expert, the best, or just a player is reaching a boiling point. An industry friend of mine started pushing me to write about this after reading my recent posts about industry experts, etc.
Top 10 Free Twitter Analytics Tools With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the Tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. If you’re looking for a free Twitter analytics tool, this list will come in handy. However, bear in mind that these free tools are not an alternative to enterprise tools, such as Brandwatch Analytics, aimed at helping advanced businesses discover, analyze and make sophisticated use of all their social data (not just Twitter). That being said, let’s take a look at some of the best free Twitter analytics tools currently available.
Sentiment analysis Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer with respect to some topic or the overall contextual polarity of a document. The attitude may be his or her judgment or evaluation (see appraisal theory), affective state (that is to say, the emotional state of the author when writing), or the intended emotional communication (that is to say, the emotional effect the author wishes to have on the reader).
Western Brands are Winning Fans on Chinese Twitter, Weibo Since both Facebook and Twitter won’t make it over China’s Great Fire Wall, there are social networking platforms that are very similar to Facebook and Twitter in China. RenRen is the Facebook of China, and Weibo is the Twitter of China. Weibo isn’t only popular within China, it is on also very popular with the Chinese population across the globe. For instance, a lot of the major Chinese-Canadian media have signed up for Weibo and are utilizing it to interact with the Chinese community in Canada. With approximately 350 million users, Weibo is the leading microblog of China, and “is now driving, in many ways, the entire national dialogue in China” says Kaiser Kuo, the director of Corporate Communicates at Baidu.com (the biggest search engine in China).
Twitter Search, Monitoring, & Analytics With iOS 9, Search lets you look for content from the web, your contacts, apps, nearby places, and more. Powered by Siri, Search offers suggestions and updates results as you type. There are two ways to use Search on your iOS device. Quick Search Drag down from the middle of the Home screen and type what you're looking for. Siri Suggestions
Competitive Intelligence functionality: Sentiment Analysis You have launched a new product onto the market, and of course you want to know how your customers feel about it. Are they happy about it? Disappointed? Or maybe you want to know how your customers (and other people) feel about your company in general? It is difficult to find reliable answers to these sorts of questions. Companies spend thousands on market research reports, only to obtain information from about a year old.