Open rate oswojony, czyli (prawie) wszystko o wskaźnikach otwarć kampanii mailingowych - Blog - Skuteczne newslettery i e-mail marketing bez abonamentu - FreshMail Wskaźnik otwarć (open rate) to miara, która nastręcza marketerom wielu problemów. Czym tak właściwie jest? W jaki sposób się ją oblicza? Kiedy zmiany tego wskaźnika traktować jako sukces, a kiedy – sygnał, że w którymś momencie planowania kampanii popełniliśmy błąd? Na'vi Avatar Photo Manipulation (Exclusive Tutorial) This is a Photoshop tutorial showing you all the steps you need to take in order to photo-manipulate yourself into a Na'vi (based on the characters in James Cameron's movie "Avatar"). I used Photoshop CS2 in order to create this, but newer and older versions should do the same, as I used basic Photoshop tools only. I hope you will find this helpful. But before we start, check these useful resources for photo manipulation that will help you create an amazing effect on your photo Step 1 Import a photograph of your choice, but make sure its size is relatively large, as it gives more room to play with.
LETSLOVEART.com What Losing My Job Taught Me About Leading - Douglas R. Conant by Douglas R. Conant | 8:00 AM March 18, 2013 It was the spring of 1984. I remember the day as if it were yesterday. Mobile RTB – the Agency View: an Infographic by Rubicon Project - The Rubicon Project Today we’re unveiling an infographic on mobile RTB, representing the views of leading agency trading desks across Europe, with the aim of providing a benchmark for the growth and development of mobile automated trading over the coming year. The infographic covers: 2012/2013 mobile spend, how agencies are currently accessing mobile inventory, the most common advertising partners, the top challenges in buying mobile inventory and the most in demand ad formats: You can embed the Rubicon Project Mobile RTB Infographic on your site using the following code:
Infographic: The evolution of customer experience By Sheridan Orr Forrester just released a study that shows customers feel more empowered than ever. As a result, customers have raised their expectations of the brand and the experience. Given the findings of this study, I thought it might be interesting to look at the pivotal moments that created the modern, connected and empowered customer.
The truth about Real-Time Bidding (RTB): experts' view Last week, we released a new Real Time Bidding (RTB) Buyer's Guide and an infographic on the RTB ecosystem. Though only a small percentage of marketers take advantage of this area of marketing, those who do are finding it to be one of the most efficient ways to reach customers across multiple touch points through a single campaign. As there is still some confusion around this area, we reached out to four marketers deeply entrenched in RTB to find out what they think of it, the advantage of making it part of your spend and how it will affect the future of marketing. 1) What are the most significant benefits of real-time bidding?
10 Outrageous Social Media Predictions for 2014 Every year, around December, I write my predictions for the next year. I love it. I sit in a room with some colleagues and brainstorm on what we think will happen next year and then I go to my crystal ball and look into the future, and just to make sure I’m not too off, I take my DeLorean and go back to the future. Okay, so I don’t really have a DeLorean (although I always wanted one) and the only thing you can see by looking into my crystal ball is, well, crystals. But reading back some of my predictions, I realized that a lot of them have been more like projections than predictions. So this year I decided to ignore the projections (i.e.
15 Tools Every Social Media Manager Should Use This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an Internet connection instant access to the latest buzz around your products or services. Not to mention, they can help you to generate revenue, while building your brand presence. Let that marinate for a second. This potential for a triple treat is no task to walk into empty handed or unprepared.