Advanced Advertising Today’s television viewer has more control than ever to watch whatever they want, whenever they want, and wherever they are on whatever device they choose. In turn, this creates unique challenges for television advertisers as viewing audiences become more fragmented, less attentive, and more difficult to track. NAGRA’s Advanced Advertising products enable service providers to add premium value to television advertising, through sophisticated campaign management, interactivity and addressability, effectively monetize television through a complete advertising offering. NAGRA’s advanced advertising solutions schedule over 100 million spots per month and currently manage over $2.5 billion of advertising revenue. Sustainable Revenue Model NAGRA’s advanced advertising products enable service providers to maximize their ad revenues by reaching audiences more efficiently and effectively. Flexible and Scalable Complete Solutions Backed by Superior Service & Support
23 social and digital services agencies should offer el adictivo vídeo interactivo de old spice Ya se acaba el año y siempre está bien mirar atrás a ver que nos ha deparado. Y qué mejor momento que las 12:12 del 12 del 12 del 2012 para compilar las 12 mejores campañas del año 2012. La creatividad ha estado muy presente en este año y me gustaría compartir con vosotros algunas de las mejores acciones comunicativas del último año. Doce ideas seleccionadas entre todas las que he publicado en el segundo año de vida de Una Pausa Para La Publicidad. Una por cada mes. Espero que las disfrutéis porque merecen la pena todas y cada una de ellas. El producto es pura comunicación y el lanzamiento de la Fuelband me parece un alucinante acierto en el post de la marca por la gamificación de nuestras vidas y la integración de Nike en las actividades comunes. Una acción que fomentaba la interactuación y el espíritu del juego en redes sociales. Uno de los ejemplos más alucinantes de como una marca puede salir a la calle para ganar visibilidad (es un decir) de una manera absolutamente impactante.
The big data bubble in marketing -- but a bigger future Let’s face it: marketing is in a big data bubble. That’s both a “big data” bubble and, more generally, a big “data” bubble. Everyone is talking about data, big data, data analytics, big data analytics. Vendors, analysts, consultants, pundits, bloggers, etc., are all falling all over themselves to squeeze these terms into their propaganda content marketing. As just one example, three out of the Top 10 predictions for CMOs by IDC revolve around data. In fact, the subtitle of IDC’s accompanying webinar was Today’s CMO Becomes a Master of Data. Now, I love data as much as the next techy-geeky-marketing-wonk-with-a-blog. For instance, IDC’s predictions for 2013 state that the CMO will be given full responsibility for “data analytics” — and, in some unspecified way, required to tie that to business growth. That’s an awful lot of data, analytics, and insight — but not much committed action beyond observation and fodder for internal meetings with PowerPoint. Analyze data — preferably big data.???
Richard Ramchurn’s interactive brain controlled film ‘The Moment’ Trailer launch : Horizon Richard Ramchurn currently lives in Nottingham with his family where he is developing his second brain controlled film “The MOMENT”. Founder of creative agency AlbinoMosquito, Richard has made and shown work on the BBC, TATE Modern, The Lowry, CONTACT, RNCM, The Royal Exchange, The Roundhouse, Grand Theatre Groningen, BRIC Brooklyn and in Sulimani Iraq, Amsterdam and Copenhagen. He is a practicing artist working across the mediums of theatre, film and digital technologies. His current work centres around affective filmic brain computer interface technology. His film “The Disadvantages of Time Travel” has been shown in London, Nottingham, Liverpool, Dundee, West Lothian. Richard followed an Artist in Residence scheme at the Mixed Reality Lab as part of a B3 TalentLab Programme. “The TalentLab Programme inspired me to push my boundaries and led to a significant landmark in my artistic career. Watch the official trailer for ‘The Moment’
A SiriusView on Marketing Automation Platform Providers Marketing Operations Strategies,Technology Today, a press release announced that SiriusDecisions has published its first SiriusView™ on the marketing automation platform (MAP) market. This research study features reviews of 12 leading marketing automation platform vendors: Act-On, Aprimo, Eloqua, eTrigue, IBM Unica, LoopFuse, Marketo, Neolane, Pardot, Sales Engine International (formerly Manticore Technology), Silverpop and TreeHouse Interactive. Through the comprehensive 13-page document (including text, data grid and graphic visually depicting the vendors’ ranking), the differentiation points of each marketing automation platform are crystallized. During the last 12 months, out of the dozen companies we profiled: Two received additional venture capital (VC) funding.