Site title and description - Webmaster Tools Help Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query. We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page. While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible. Create descriptive page titles Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. Here are a few tips for managing your titles: As explained above, make sure every page on your site has a title specified in the <title> tag. How snippets are created
Référencement WordPress : la checklist pour améliorer le SEO de votre site WordPress est un excellent outil pour développer votre présence en ligne, mais il demande tout de même quelques efforts d’optimisation pour un meilleur référencement de votre contenu. Même si vous investissez dans des campagnes payantes, de l’email marketing et une présence active sur les réseaux sociaux, il est important de penser au SEO (Search Engine Optimization) pour augmenter le trafic « naturel » vers votre site Internet. Vous ne savez pas par où commencer ? Suivez le guide pour améliorer votre référencement WordPress ! Un plugin très utile : WordPress SEO by Yoast C’est le leader incontesté des plugins WordPress dédiés à une meilleure gestion de l’optimisation du référencement sur les moteurs de recherche (SEO). Gratuit et facile à prendre en main, il vous permettra de mettre en place plusieurs des astuces présentées dans cet article, et vous donnera aussi des indications d’optimisations possibles : Vous pouvez le télécharger ici. Comment optimiser vos articles ? Source : Serpiq.com
Improve Search Engine Rankings - Top 10 Tips to Improve Search Engine Rankings Search engine ranking factors are some of the most closely guarded secrets in online business. Google and other search engines don't publish exactly how they rank webpages in search results, because that would lead to massive gaming of the system and produce non-useful results. Fortunately, you don't have to figure out how Google determines search engine rankings all by yourself. There's an entire industry of professionals who have a good handle on how search engine placement works based on their cumulative experiences. Better still, their collective wisdom has been collected and published by SEOmoz, a SEO consultancy and website. Here are the top 10 factors that positively affect your search engine rankings: (We go over each one in detail below.) Here's each of the top 10 search engine ranking factors, with easy-to-understand explanations and actionable tasks you can apply today. 1. In Laymen's Terms: Include the search keywords you are targeting in your webpage's title tag. 2. 3. 4.
Comment optimiser vos images dans WordPress pour le référencement et Google Oui, c’est facile ajouter une image (photo) dans WordPress. On clique sur insérer et c’est fait. Toutefois, afin d’optimiser vos images pour Google et le Web, il y a quelques consignes à respecter. Si vous ne les suivez pas, vos chances d’apparaître dans les résultats Google seront moindres. Pas de façon drastique ni significative, mais vous voulez mettre toutes les chances de votre côté quand les gens recherchent votre contenu dans Google. Google place la valeur des images au même niveau (ou presque) que votre contenu. Dans cet article, je vous parle du Nom, du Texte alternatif, de la Taille et du Type de vos images et de l’importance de ces éléments dans Google. 1. Le nom de votre image est le nom de votre image comme elle apparaît dans votre ordinateur. Les images mal nommées est l’erreur la plus commune et la plus fatale dans Google. – C’EST NUL ! Donc, plein de mot-clés dans le URL – on aime ça! 2. 3. 1. 2. 4.
11 DIY SEO Tips (Part 1) - Link Building and SEO Friendly Web Design Editor note: This is part 1/2 of a series about do-it-yourself SEO from Scott Fox, author of Internet Riches and the E-Commerce Success Blog. (Part 2: 5 tips on using search keywords and phrases) Search engine optimization is a requirement for growing your business online just like a Yellow Pages listing was in the 20th century. Despite lots of hype by SEO consultants, the basics of SEO are actually pretty straightforward. Here are my Top Eleven Do-It-Yourself Search Engine Optimization Tips. A. 1. The most important factor in determining search engine rankings today is the number and quality of other sites that link to your site. To boost your site’s rankings, you need sites that are relevant to your topic area to link back to you. 2. Because the sites that link to you help determine your site’s ranking, it’s best if you get sites that are not only relevant but also already highly ranked to link. 3. B. 4. Don’t hide your web pages behind animated movies that play using Flash software.
Keyword Research Tool How to Write Effective Social Media Headlines that Drive Traffic [With Examples Simply put, social media promotion is all about a headline and a link. So, what is the number one skill you’ll need to master if you want to get the most “bang for your buck” out of social media? Crafting a spectacular headline! (Harder than it sounds – so read on…) The Purpose of the Headline Caught your attention, right? The only purpose of any headline is to convince the user to read what comes next. If you’ve got a headline at the top of a long article, like in a newspaper, magazine, or on a website, it should compel the reader to glance downward to be successful; it’s up to the lead sentence to do the rest. When it comes to social media, the headline has more work to do. So, let’s take a few moments and see what you need to do to make your headlines effective on some of the major social networks. On Twitter Now that’s a tweet designed to stand out. The average active Twitter user has a ton of headlines passing through his feed every time he checks in. Bad Tweet: Rock and Roll! Good Tweet:
Google Warns SEO & Businesses to Avoid Fake Reviews An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO professional on how to keep reviews from being deleted. Google warns business owners that “fake glowing testimonies” written by SEO or reputation management companies will be taken down. Also, “if a business accepts paper comment cards it might be tempting to collect them and ‘digitize’ them by posting the reviews on Google+ Local,” Google says in its advice for SEOs. On a related note, Google advises against companies asking customers to write a review on a computer or tablet located on the business’s premises. Positive reviews on Google+ Local can help attract new customers. As for reviewers, they should: Write reviews are about one specific location if a business has multiple locations.Not write reviews for a company they currently work for.Not include links in the text of reviews.
Are You Making These 5 Basic SEO Mistakes? Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. 1. Your Site Can't Be Crawled The biggest mistake, according to Cutts, is having a site that isn't crawlable – or not having a domain at all. Google uses web crawlers (a.k.a., bots or GoogleBot) to find and index web pages by following links. To fix this, Cutts advises surfing around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site, then click the "Text-only version" link). 2. Do your pages use the words people search for? The solution: include the right words on the page, Cutts said. 3. Are you too focused on link building, and not enough on making compelling content and marketing your site? 4. 5.
5 Steps to Create a Website That Both Your Customers & Search Engines Will Love A major mistake businesses often make when it comes to SEO is optimizing their website at the expense of their customers. Have you ever entered a website while researching a product or service, only to be confronted with massive amounts of content on a poorly designed website? This probably resulted in not only a frustrating experience, but also your exit from the site, and a lost sale for that business. Here are five steps you can implement to avoid this scenario, and create a website that both your customers and search engines will love. Step 1: Understand Your Customer This seems obvious, but business owners tend to design websites that are appealing to them, rather than figuring out what is appealing to their customers. If you don’t already know, figure out why your existing customers buy from you, rather than your competitors, and make this differentiation readily apparent on your website. Step 2: Don’t Attempt to Create a Work of Art Websites don't have to be beautiful. Conclusion
How to Dominate the Entire First Page of Google Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Controlling the conversation around your brand is critical to upholding and improving reputation. In the long-term, monitoring social activity and proactively combating sources of negative sentiment while engaging the positive is a core strategy. While long term strategies are great, board members and C-suite executives aren't known for their patience, especially when it comes to the online perception of their brand. So what can savvy digital marketers do in the short term? Dominating the first page of Google requires an understanding of the various data types Google displays and how to take advantage. Paid Search While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Google+ Google Images YouTube & Other Video Google+ Local News
Analyze your Facebook page | Likealyzer Save 2 hrs Daily on Facebook marketing | Post Planner Features Have you ever been writing aFacebook post and thoughtto yourself: “Is this actually going to get any Likes or Shares?” If you answered yes, then you’re not alone.In fact, most of us wonder this samething every time we post! Why? Because predicting which contentwill go viral on Facebook is virtually impossible. At least, it has been…until NOW. Get MORE Likes → MORE Clicks → MORE Customers! Take a look at the post below. Pay close attention to the Like & Share numbers. Yes, those numbers are correct — almost 7k Likes and over 42k shares. On a fan page with only 50k fans! Now check out the Reach: 3 million people saw this post. That’s a lot for any page — let alone a page with only 50k fans. So how much did I spend on Facebook ads to reach those 3 million people? Zero. Zero dollars & zero cents Instead, I just used Post Planner to find a simple, cool & super viral photo. Then I shared it and got my brand in front of 3 million people — for FREE! What happened next? I posted links to our blog posts. Jo Barnes