QR Code transforma mostra fotográfica em experiência única 136 likes 162 Tweets 7 Pin it 7 pin it Vira-e-mexe aparece alguma ação baseada no QR Code. Algumas coisas são bem legais, outras, longe disso. A ideia é absurdamente simples e eficiente: durante a mostra do fotógrafo português Nuno Serrão, foram espalhados QR Codes. Apesar de este tipo de ação não ser novidade – a Tate Gallery já realizou a mostra Tate Tracks, com uma ideia parecida -, a diferença do Project Paperclip está no aplicativo, que ajusta a música de acordo com a exata localização do usuário, horário, presença de outras pessoas e o barulho no ambiente. Segundo os organizadores, neste projeto “o conceito de realidade aumentada, tal como é conhecido, resulta da utilização de uma interface digital que permite a criação de uma ponte entre o nosso universo e um universo digital, criando em tempo real um ambiente misto onde a diferenciação entre as realidades é reduzida”.
Foursquare Checkin Unlocks This Apartment Door, DIY Kits Coming Soon When the video of the door that unlocks with Foursquare check-ins went viral, I decided to go see how it works--and whether I could get my own. It was tempting to whip out my phone, check in and walk right upstairs, announcing that I didn't know where I was--just that I was blindly following my MapQuest. Instead, I fired off a tweet ahead of time and was greeted by Nick Hall, a Brooklyn Web developer at Apartm.net who happens to have built this little piece of Foursquarey magic right up the street from me in Brooklyn. Hall and his brother Erin Sparling, also a Web developer, installed the Foursquare door a couple of months ago as a way to let their underlings neighborhood friends and allies enter the office. He took me through the door system and the rest of his uber-wired stuff, which include a home-built touch-screen media system, improvised satellite T1 connection, and a coffee table made of an Apple X-serve. Here's how the door works. They built a homegrown touch-screen media server.
School of Education launches center to improve Brazilian education | Stanford University School of Education CONTACT: Amy Yuen, Stanford University School of Education/External Relations, (650) 724-9440, amy.yuen@stanford.edu COMMENT: Paulo Blikstein, Assistant Professor of Education, Stanford University School of Education, (847) 571-4538, paulob@stanford.edu Denis Mizne, Executive Director, Lemann Foundation, 55-11-3897-9672, Denis.Mizne@fundacaolemann.org.br RELEVANT URL: STANFORD, CA – In a concerted effort to significantly improve public education in Brazil in the next decade, Stanford University School of Education has launched a new center on campus aimed at developing new approaches to improve learning in Brazilian public schools. The Center is a ten-year partnership between Stanford and the Lemann Foundation, a nonprofit organization that aims to improve the quality of public education in Brazil. (l-r) Eric Bettinger, David Plank, Paulo Blikstein, Martin Carnoy Major initiatives of the new Center include:
Twitter Dominates Day 2 of Cannes Lions [INFOGRAPHIC] The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have been checking in to the beach on Foursquare and documenting their morning croissants on Pinterest. But most of the Cannes Lions chatter is happening on Twitter. SEE ALSO: Cannes Lions: Ideas, People and Companies With Big Buzz Based on this infographic created by SapientNitro, the event has earned more than 56,000 Twitter mentions in its first three days. Check out Cannes Lions' list of award winners thus far, and follow Cannes Lions online as more winners are announced. Thumbnail image courtesy of Flickr, Tambako the Jaguar
5 - O BEM SEPARADO DO MAL 72 - No filme "Guerra nas Estrelas" o mago-imperador e Darth Vader contra Ben Kenobi e seu discípulo Luke Skywalker constituem os lados em confronto: o mal e o bem, o "lado negro da Força" e o seu lado "branco". Há milênios esse padrão mítico de confronto vem sendo inculcado. Tal como o mago-imperador, Ben Kenobi também é um mago. Usa poderes sobrenaturais para alterar uma situação dada segundo sua vontade. 73 - Ben Kenobi e Luke Skywalker não querem alterar a estrutura do poder vertical. 74 - O padrão de contraposição "bem x mal" está tão entranhado no inconsciente da humanidade, ou naquilo que foi chamado de "alma do mundo", que imaginamos que a dinâmica da psique funciona assim porque espelha uma ordem cósmica mais geral, na qual todas as coisas - minerais, vegetais, animais, homens, anjos e deuses - estão inseridas sistemicamente. 75 - No filme "Guerra nas Estrelas", a espada-laser azul de Luke Skywalker é diferente da espada, de facho vermelho, de Darth Vader.
Twitter Hopes Tweets Will Out-Roar Facebook at #CannesLions At the Cannes Lions "festival of creativity" (advertising, and marketing) in France this week, Facebook and Twitter are jousting for the spotlight. With festival attendance at an all-time high, up from 9,000 delegates in 2011 to almost 11,000 this year, the exposure to marketers and creatives makes it well worth elbowing the rosé-imbibing crowds on the Croisette. Twitter, which has been promoting the #CannesLions hashtag on a special page, hoisted its newly spiffed up blue bird logo at the entrance to the Palais de Festivals welcoming attendees and none too subtly reminding them to keep tweeting. Cofounder Jack Dorsey, at Cannes for the first time, tweeted the photo at top. Twitter's advertising blog reported from Cannes on Monday that “According to Buzz Radar, which is powering the festival’s Social Command Center, Tweet volume related to Cannes Lions through the first day of the event has already surpassed total social media mentions during last year's festival.
The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
Yes We Can, Cannes What would Don Draper think about the Cannes Lions Festival of Creativity? He probably would have been on the main stage, speaking to a packed room about advertising’s power to make emotional connections, perhaps drawing from the Kodak carrousel and poignant family memories. And he definitely would have been seen at The Gutter Bar until the wee hours of the morning. About 10,000 of the world’s most creative people in advertising, marketing and PR can relate to the intersection of inspirational content and great conversation: We are all packing our bags for this year’s festival, taking place June 17 to 24. The Cannes Lions Festival was founded in 1954 by ad executives who believed that the 30-second film, the staple of advertising at the time, deserved the same recognition as feature films. This year, ad agencies and their clients from 87 countries have submitted a record 34,301 entries in hopes of winning a Cannes Lions award, the most prestigious in the industry. Inspirational Content
Advertisement by LinkedIn Member The Evolving Role of Social Media and Agencies Back in 2002, when Matt Britton founded his agency Mr. Youth, as the name suggests, he intended on focusing on helping brands market to the increasingly important and ever-indefinable millennial generation; and that’s exactly what Mr. Youth has been doing over the past 10 years. But as the agency’s expertise in social further developed, so did the business model. What motivated the decision to rebrand Mr. Can you explain MRY’s definition of brand advocacy? What is the role of a social media agency specifically? What do you think about brands that think they are the social experts when it comes to their brand message as opposed to letting an agency handle it? What about the still somewhat murky issue of ROI when it comes to social?
O que é o site Whiplash.Net? - Whiplash! Whiplash.Net é um site sobre rock e metal em todos os seus sub-estilos (clássico, hard rock, heavy metal, punk, etc). A filosofia do site é investir na comunidade que existe em torno destes estilos; mais do que ser a maior fonte de informações sobre bandas e artistas, queremos que o site seja o maior ponto de encontro de usuários interessados neste assunto. Desde o início das atividades do site, em 1996, temos investido nesta interatividade. Whiplash.Net é hoje, muito provavelmente, o mais importante veículo de comunicação sobre Rock e Heavy Metal do Brasil. Whiplash.Net é o mais completo site de Rock e Heavy Metal do Brasil? Acreditamos que sim. Whiplash.Net é o mais acessado site de Rock e Heavy Metal do Brasil? Acreditamos que sim. Verifique nossas estatísticas no link abaixo. Clique aqui para acessar as estatísticas do site Whiplash.Net. Criado em 1996, Whiplash.Net é o mais completo site sobre Rock e Heavy Metal em português. Todas as matérias da seção Whiplash.Net
The rise of Generation C…and what to do about it inShare417 I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work. GDOL tracks the new generation of consumers who do everything online and the impact they now have on popular culture, society and ultimately business. Prior to my trip, I met with Capital Magazine for an in-depth interview. Here’s the full interview, unabridged…Sit back. 1-What is the formula of success in social media? There is a great myth that a winning formula exists for success in social media. Perhaps businesses should ask another question…what do successful customer relationships and experiences look like in social media? The formula for success in social media begins with first defining what success is and how it will be measured. To help, there are 5 Ways to develop a strategic social media presence 1. 2- Which companies are successful in social media in your opinion? Many businesses are still broadcasting. #AdaptorDie
Câncer será extinto, diz Michio Kaku - Ciência São Paulo – O físico e professor da Universidade de Nova York, Michio Kaku, palestrou na Campus Party 2012 neste sábado (11) e explicou aos campuseiros sobre como será a tecnologia do futuro, inclusive na área de medicina. Segundo ele, o câncer será extinto. Também conhecido como o físico do impossível, Dr. Segundo ele, algumas coisas da nossa geração já podem ser previstas. “O poder computacional estará em tudo”, diz Dr. Todos farão parte disso, até mesmo os militares. Quanto aos gadgets, Dr. Quanto à biotecnologia, os avanços também serão importantes. Dr. O professor também falou sobre robótica. Quando os robôs se tornarem mais inteligentes, empregos com funções repetitivas irão acabar.
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