How To Steal Your Competitor’s Customers On Facebook Have you been spending all of your Facebook Advertising dollars trying to reach people in your target demographic? Why don’t you strip out some of that effort and just go directly for your competitor’s fans? This technique will surely boost your fan base while simultaneously annoy the heck out of your competitor! Read on to learn more. In traditional PPC, Quiznos can bid on Subway, and ReadyTalk can bid on WebEx – even mentioning the competitor’s name in the ad. If your firm is trying to beat Company X, the acceptable ad copy is “better than X”, “read reviews of X”, “before you try X…”, “compare X and Y”, and so forth. But on Facebook, you can do MUCH better and it’s much cleaner. SMX and Search Engine Strategies are competitors in the search marketing conference space. In one week, SES is having a conference in San Francisco – and they are promoting it via Facebook ads to their Facebook page: Switcher campaigns: Show us you’re a member of X and we’ll give you [free_prize].
Strand 2: Article 8: Amy Cuddy: Your body language may shape who you are | TED Talk Online Accounting Software, Bookkeeping Software For Small Businesses Vend Make your meetings memorable Divorce: 10 Lessons I've Learned I was thinking about divorce today. Surprisingly it's not a topic I think about often. I think about being single all of the time, but not about divorce itself. Three years ago I chose to leave a very bad marriage. I've learned a lot of lessons since then and I thought I'd share a few of them with you. Lesson #1: Your married friends scatter. It doesn't happen all at once, but you'll gradually see most of your friends slipping away. When I see friends who are recently divorced I warn them that their friendliness won't last. Lesson #3: People change. You have these sweet precious children who you and your spouse guarded with your lives and protect them and teach them values and then you let them go. Lesson #4: You will make unexpected friends. Lesson #5: The loneliness is harder than you ever imagined. you, but it is not the same as having a spouse. Lesson #6: Be very careful about what's in your divorce decree. Lesson #7: The second time is easier. would be simple.
Strand 3: Article 5: Start Investing Today: An Amazing Comparison of 25 vs 35 Year Old Starters When I was in my late teens, my father shared with me some retirement savings advice that was so compelling that I said, “I need to start investing today!” and I while I didn’t really know how to start investing, I did some basic research with “Value Line”, sought out an actual broker (this was before you could invest online) and bought my first stock (Philip Morris if you can believe it). What he said sounded too good to be true, and counter intuitive, for a highschooler who had been well-versed in math and calculus, but completely naive to real world investing and financial modeling. “If you started investing at age 25 and put the same amount of money into stocks until age 35, you’d have more money at retirement than if you started saving at 35 and invested the same amount of money in stocks EVERY YEAR until retirement” So, putting $5000 a year away from 25 to 35 yields more than putting $5000 a year away from 35 to 60? Yes, here’s the data. It Pays to Invest Early! 25 Year Old Starter
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Email Marketing and Email List Manager | MailChimp Pack for Android: Our List of the Best Android Apps SExpand The Android Market isn't always an easy place to get around. Our first edition of the Lifehacker Pack for Android rounds up essential Android apps—our personal favorites for productivity, multimedia, internet life, and just plain usefulness.P Lots of people are picking up new Android phones these days—nearly 200,000 per day, at last count. We're using the great app search and sync service AppBrain to create a Lifehacker Pack for Android. Like our iPhone Pack, this list is no short grocery checklist. ProductivityP Astrid: Astrid is a simple to-do manager into which you simply start typing, add context if you want to, then save. Evernote: Evernote's universal note app on Android is not as elegant, fast, or intuitive as Evernote on iPhone. mNote: At least some of the Lifehacker editors consider synchronized cloud-based note service Simplenote to be the Holy Grail of ubiquitous plain text capture. Internet/CommunicationP Location-AwareP Google Maps & Navigation: Get in your car. MediaP
Strand 2: Article 4: Worst Jobs for the Future 2017 Total number of jobs: 56,514 Projected job growth, 2016-2026: 1.5% Median annual salary: $20,500 Typical education: Bachelor's degree It's an ugly time to be in politics. Alternate Career You can still affect change by pursuing a career as a social and community service manager. SEE ALSO: Kiplinger's Washington Matters