Search Engine Land: Must Read News About Search Marketing & Search Engines Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines
Long Tail Keywords: Research and Find Keywords that Deliver ROI Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly that product. Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. When We Say Long Tail, Think Chinese Dragon
SEO Selection Via Google Webmaster Guidelines Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down. Every now and then I find it useful to look and see what Google has to say to webmasters about their websites. It's been years since I was last in here and I'm amazed by the amount of new content Google has added to their webmaster helps. One thing to keep in mind whenever reviewing information put out by the search engines is that the engines have a vested interest in being selfish. That doesn't make the advice bad, it just means we need to learn to sift what is really important from what Google wants us to think is important. Today I want to revisit Google's Guidelines for selecting an SEO provider. Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Not all unsolicited emails are bad. Typically these emails claim that your site "isn't ranking" or "could not be found" on the search engines. Choose wisely. January 27, 2009
Google trademark policy Help for advertisers | Help for trademark owners Google's approach to trademarks If a trademark owner files a complaint with Google about the use of their trademark in AdWords ads, Google will investigate and may enforce certain restrictions on the use of that trademark in AdWords text ads. There are multiple factors that determine when trademarks can be used in AdWords text ads. Trademark terms used in ad text Google will investigate and may restrict the use of a trademark within ad text. Exceptions: Here are some cases when the policy for ad text doesn't apply in the way described above: Ad campaigns targeting the United States, Canada, the United Kingdom, or Ireland may use a trademark in ad text if the ad is in compliance with our policy on resellers and informational sites. EU and EFTA policy For ad campaigns targeting the European Union and EFTA regions, the ad text policy above applies. Trademark terms used in keywords Other uses of trademark terms
Social Media Marketing Marketing with Social Media Position Tech Social Media Marketing (SMM) leverages online communities to generate exposure, links, and sales for your brand. Whether starting a blog, finding and joining conversations, creating unique and informative pieces crafted to attract relevant attention, or simply discovering new ways to interact with your customers online. SMM Benefits Improve search performance Generate links Create buzz Improve customer service Drive sales Reduce marketing expenses Build trust in your brand Contact us to learn how your company can get social online.