Matt Cutts: Gadgets, Google, and SEO Fitbit has discontinued their Fitbit One step trackers, which seems like a good opportunity to step back and reflect on wearing one for the last decade or so. I’ve enjoyed using Fitbit trackers, but the One devices seemed like they broke down too often. I’m pretty proud that I ended up earning all the activity-related Fitbit badges though: In 2013, I ran a 50 mile race and I took 110,472 steps that day. But the Rainbow badge was a little harder: 700 floors in one day. DC isn’t known for its high buildings. That’s how I found myself on a Sunday morning in July 2018. Wait a second–the badge is only for 700 floors, so why did I climb 800+ floors? Overall, Fitbit’s badges have probably pushed me to walk more, along with a goal to get 10,000 steps a day.
Search Engine Land: Must Read News About Search Marketing & Search Engines CakePHP : The PHP Rapid Development Framework :: Home Website Magazine : Optimizing for YouTube advertisement SES NY Universal Search Session Notes (Part 2) YouTube has grown to be such a phenomenon that optimizing for it alone requires its own in-depth review. So let’s take a look at what it takes to optimize video for YouTube. What are realistic expectations? 70% of videos get at least 20 views50% of videos get at least 100 viewsFewer than 20% of videos get more than 500 viewsFewer than 10% of videos get more than 1,500 views3% of videos get more than 25,000 viewsAround 1% of videos get more than 500,000 views What about Video Production? A: Most popular videos tend to be much shorter than 10 minutes 52.3% of videos in the all time most popular category were between 3-5 minutes long. What category is best? A: The one the fits your topic, but most popular are: EntertainmentSportsMusiccomedyNews and Politics Is it wise to let viewers rate the video? A: Yes! When is the best time to upload a video? What is the best resolution for Videos on YouTube? Tips for Socialization inShare0
Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines
Building an RSS Feed in Code Igniter I've had a few requests asking how I built my RSS feed since I'm using a custom built Code Igniter blogging system. Actually, it was pretty straight forward, but I thought I'd take a few moments to outline step by step how I did it. Most of the inspiration (and a lot of blatant stealing) is taken from this post about RSS on the Code Igniter forums. Please note, that this requires that you load the URL helper... which I autoload, but could just as easily be included in the contoller (thanks Attos). I start out by creating a controller named "feed". <? An important thing to notice about the feed controller is that it sends a content-type along with it that indicates its a news feed - "application/rss+xml". function getRecentPosts (){ $this->db->orderby('post_date', 'desc'); $this->db->where('post_visible', 1); $this->db->limit(10); return $this->db->get('posts');} You'll notice reference to 'post_visible' in there. <? <dc:rights>Copyright <? <? <title><? <description><! <?
Publications - Book Barons, Beware Of The Long Tail - 11/03/2005 Long Tail Keywords: Research and Find Keywords that Deliver ROI Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly that product. Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. When We Say Long Tail, Think Chinese Dragon
RSS 2.0 Specification (RSS 2.0 at Harvard Law) Internet technology hosted by Berkman Center Tuesday, July 15, 2003 Contents What is RSS? RSS is a Web content syndication format. Its name is an acronym for Really Simple Syndication. RSS is a dialect of XML. A summary of RSS version history. At the top level, a RSS document is a <rss> element, with a mandatory attribute called version, that specifies the version of RSS that the document conforms to. Subordinate to the <rss> element is a single <channel> element, which contains information about the channel (metadata) and its contents. Sample files Here are sample files for: RSS 0.91, 0.92 and 2.0. Note that the sample files may point to documents and services that no longer exist. About this document This document represents the status of RSS as of the Fall of 2002, version 2.0.1. It incorporates all changes and additions, starting with the basic spec for RSS 0.91 (June 2000) and includes new features introduced in RSS 0.92 (December 2000) and RSS 0.94 (August 2002). Change notes are here. Roadmap
SEO Selection Via Google Webmaster Guidelines Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down. Every now and then I find it useful to look and see what Google has to say to webmasters about their websites. One thing to keep in mind whenever reviewing information put out by the search engines is that the engines have a vested interest in being selfish. That doesn't make the advice bad, it just means we need to learn to sift what is really important from what Google wants us to think is important. Today I want to revisit Google's Guidelines for selecting an SEO provider. Be wary of SEO firms and web consultants or agencies that send you email out of the blue. Not all unsolicited emails are bad. Typically these emails claim that your site "isn't ranking" or "could not be found" on the search engines. Keep a healthy dose of skepticism when reading these emails. No one can guarantee a #1 ranking on Google. Avoid any SEO that offers ranking guarantees. Choose wisely.
Simple Optimization for PHP and MySQL Saturday April 29 2006 03:23 Here is a list of a few very simple tips for optimizing your php/mysql applications. Keep these in mind while developing. MySQL MySQL is interpreted from right to left so you should put the most significant limiters as far to the right as possible. Only select fields you need, instead of selecting * (everything). If possible it's of course always better to generate static html pages every time something is updated or as often as an update might be relevant instead of querying the database every time. Further reading: Make a comment if you have any tips that I've missed and I will add it. This article is hosted by dublish.com which is a free online publishing tool for those who have something to say but don't have their own blog.