Community Strategist Role The online community manager position has become mainstream. Many have referenced my outline for the Responsibilities and Goals for a Community Manager. I have been evolving that definition since 2007 and it remains my most read post. But the concept of having one person doing all things social is limiting. Companies are taking community to a new level by empowering staff. Definition of Community Many consider community in a very limited way. Internal Community – All corporate stakeholders including staff, management, executives, board members and shareholders.External Community – Brand owned properties; Corporate presences on social networks (Twitter, Facebook, LinkedIn); Social channels (blogs, Wikipedia entries, forums, Nings, Google & Yahoo groups, YouTube, Flickr); Mainstream media that allow comments; Ratings and review sites (Amazon, TripAdvisor, etc) Anyone searching for information The last one is key. Meeting Business Objectives The community strategy role will work towards:
Are You Too Old for Social Media? "I'm too old for this social media stuff." "I prefer talking to actual people, not websites and computers. At my age, I'm more of a 'people person.'" "My customers are all baby boomers, like me. If you don't mind, I'd like to take a moment to demolish some of these persistent myths about social media right now. The first, most widespread, and most pernicious among them is the concept that social media is a young person's game , and that kids these days are simply wired differently than older generations to be more capable of understanding and using social technologies. Hogwash. People who practice using specific tools get really good at using those tools. Were you hard-wired to catch and throw a ball? You practiced because you were a kid and because back then you had lots of free time to do as you pleased. Generation X and Y were kids when technology advanced by leaps and bounds each year. So let's demolish Myth #1... You're not too old for social media; you just haven't practiced enough.
Mika: 4 questions à Anthony Audebert, Community Manager chez Bar FW: Bonjour Anthony Audebert, vous avez mis en place une opération sur les réseaux et media sociaux lors de la visite de Mika en France, pouvez vous nous présenter le dispositif? Anthony Audebert: Mika était présent à Paris du 13 au 15 avril dernier pour de la promotion et un concert privé. A l’occasion de sa venue nous avons donc eu l’idée chez Barclay (Universal Music France) de faire vivre aux internautes, aux fans de l’artiste, une expérience via notre profil Twitter ( ), c’est-à-dire la journée promo complète de Mika à Paris le mercredi 14 avril. Il s’agissait de montrer en quelque sorte « l’envers du décor », ce qu’on ne voit pas. Une véritable expérience en étant au plus près des fans, avec la possibilité d’interagir en direct… FW: Comment cette mécanique s’est déroulée? FW: Quels ont été les moments forts de l’opération? FW: Quels étais vos objectifs, ont ils été atteints?
Reference Community Building Online Shepherding 2.0 Communautés 2.0: quels avantages pour quels risques? Copyright © 1999-2012 GoDaddy.com, LLC. All rights reserved. *One FREE .COM, .CO, .NET or .ORG with purchase of a new 12-, 24- or 36-month website builder plan. Plus ICANN fee of $0.18 per domain name per year. You must add the domain name into your cart before purchase, and you must select a domain term length equal to or less than the term length of your website builder plan to qualify for the free domain offer. + New .COMs $7.99/yr plus 18 cents/yr ICANN fee.
The New Diplomats: Community Managers My degree is in politics and international relations. I found the power dynamics and relationships between countries fascinating and ever-changing. While I pursued a career in international relationship and government, my career path took a turn when I realized that I found working in the bowels of bureaucracy (as well as the bowels of the Pentagon) to be maddeningly inefficient and slow. But that early training in politics and power structures has been hugely helpful in understanding all types of organizations and how individuals interact - perhaps better than any other degree could have. Working with community managers has been no exception and it got me thinking recently that the emerging role of the community manager was really quite similar to that of a diplomat. While the State Department model may not translate directly to business, it does give one pause. Is this a model that works for you?
8 Ways To Merge Your Online Community With The Real World - Feve There is a big problem with online communities. Members think of them online communities as places they go. Not something they are in their daily lives. This is a shame. This relegates your online community to an afterthought. Everything that happens in your community has a lesser significance solely because it’s online. You need to work hard to merge the two. Membership cards. The more you blend the two, the more important your community becomes to your members.
How to Add Google Analytics to Your Facebook Fan Page | Social M You’ve created a Facebook fan page and people are frequenting your page. But do you really know how many people visit your page, what areas are popular and what parts of the world your visitors come from? Facebook Insights shows some demographic information on your page, but is limited to information about interactions with your fans. The free Google Analytics tool offers more sophisticated and comprehensive data. Adding Google Analytics to your fan page can be done easily but requires some special steps. One of the limitations of Facebook fan pages is they can only run limited JavaScript. However, there is a new solution. What follows are the instructions to set up Google Analytics tracker on your Facebook fan page. #1: Create a Google Analytics account If you already have a Google Analytics account, create a new website profile to separately track visits to your Facebook fan page. Where it says "Add a Profile...", simply paste your fan page URL or use Facebook.com.
8 ways to build trust in your Social Media or Branded Online Com In a previous post, I explained that your Community Manager is not a glorified marketeer, and that you should value building trust in your online communities. Without trust, your community cannot achieve its potential as either a source of information or revenue, or more generally as a vibrant extension of your brand. There are many ways in which to nurture trust within an online community, regardless of whether it is located in forums on your website or around a Facebook or Twitter presence. 1. Lead by example As the Community Manager, you are in the prime position to set the tone of your community, and your community will often reflect your own behaviour. Your community members will start to mimic what you do, so make sure you’re welcoming new users, supporting them through hard times and offering advice and information when possible. 2. If you send out automated emails, ensure you are using their first name entered at the beginning. 3. Don’t lie to your members. 4. 5. 6. 7. 8.
Un poste de stagiaire ? C’est la question que je me pose de plus en plus ! Et qui accessoirement me déprime de temps à autres :). Passionné par les réseaux sociaux, les communautés, les forums et les conversations que les marques doivent instaurer avec leurs fans, je suis en recherche d’un poste dans le Community Management. Etant diplômé d’un Master II Marketing au sein de l’IESEG Lille en 2008, je me heurte actuellement à un problème plutôt délicat. En effet, une simple recherche de ce types de postes sur le web suffit à mettre en valeur un phénomène intriguant: "le poste de Community Manager est actuellement proposé en grande majorité à des stagiaires". Ce métier est pourtant on ne peut plus à la mode en ce moment. Le cabinet de recrutement Altaide vient justement de publier un article à ce sujet, intitulé: "Community Manager, la fonction à la mode dans le marketing digital". Voici la présentation de ce métier selon Jacques Froissant, auteur de ce billet. Que pensez vous de cet étrange paradoxe ? Like this:
[Juridique] - Communautés : Qui est responsable des contenus d'u Grace à Internet, tout le monde peut désormais faire connaître de manière quasi instantanée et à un maximum de personnes, ce qu’il fait et ce qu’il pense. On connaît le succès des sites 2.0 fondés sur ce principe, et il n’est guère envisageable pour un site Internet de ne pas offrir à ses visiteurs un espace de discussion en ligne. Si la plupart des forums de discussion proposent des systèmes de modération, ceux-ci sont souvent si peu efficaces qu’il n’est pas rare de lire sur tel ou tel forum des remarques ou commentaires parfaitement racistes ou injurieux. Les forums de discussion publiés sur les sites de jeu en ligne n’échappent pas à la règle, et tout le monde a pu constater que dans la frénésie du jeu certains propos échangés sont parfois attentatoires à la dignité des autres joueurs. Il est bien connu que les paroles s’envolent et que les écrits restent. Plusieurs régimes de responsabilité peuvent cependant s’appliquer à l’éditeur du site. Henri Leben Avocat à la Cour