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As previously stated on this blog, I usually refrain from posting private and professional dealings in my life– it just has no place here. However, this is one that has been festering away at me for quite sometime, and now since the news is pretty much official, I feel it somewhat proper to let you all in on it. Nearly the entire executive and design staff of skate and lifestyle-brand Comune abruptly quit the three-year-old Costa Mesa, Calif.–based label in a protest over the brand’s direction, company sources said. The resignation of Frank Delgadillo, brand founder and president, and nine other top staff members was made public June 17 when Julie Shumaker, Comune’s vice-president of marketing, sent a mass email to retailers, manufacturers and friends of the brand. She said a brand investor had made a hostile takeover and sought to change the direction of the brand. “Comune was never designed to be a mass-market brand,” she wrote in an emotional message. What does this mean you say?
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