How to Get 216% More Interaction on Your Facebook Page
Brain surgery takes many years to perfect. Most of the people that require it are thankful that the surgeon has to pursue a rigorous course of learning. Just imagine the problems that would occur if you were able to obtain the right to operate by filling in a survey on the back of a cereal packet. It would not create a more intelligent nation but I am sure the lawyers would be happy! Obtaining more Interaction is not Brain Surgery A recent survey by Momentus Media discovered a fact that is not brain surgery and increases your interaction rate by 216% on your Facebook page! They analyzed 49,266 Facebook page posts to compare interaction rates for for posts containing “Like” calls to action“Comment” calls to actionNo calls to action The results revealed something which is essential but often not done by many marketing professionals and that was that a “call to action” (or CTA) will increase your chances of interaction over not asking at all! Why the Correct Call to Action is Important 222inShare
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Engagement n'est pas diffusion commerciale
Comme nous l’avions déjà évoqué dans notre précédent article (Cf. «La « co-création » dans l’ère de l’expérience client »), les médias sociaux ont pris une place non négligeable dans les habitudes des consommateurs. Une aubaine pour les marques qui auront su déceler en eux un canal de relation client privilégié… mieux, un levier d’engagement social ! Les medias sociaux ont indéniablement rejoint les premiers rangs des canaux de relation client, de par leur capacité à instaurer une relation de proximité entre la marque et ses clients, et à augmenter l’engagement des utilisateurs autour de la marque. Toutefois, si ces nouveaux medias sont des espaces de dialogues privilégiés pour les marques, ils ne sont pas pour autant adaptés à tous leurs besoins. Déborah Eastman, responsable du Consulting Social CEM chez SATMETRIX, a cité lors du Customer Engagement Summit 2012 certains exemples, illustrant la mise en œuvre de stratégies d’engagement efficaces sur les médias sociaux.
13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online?
I recently wrote a post about 28 Reasons Why The CEO Is Afraid Of Social Media and I received a lot of comments from people about how they often heard some of these reasons, either as internal advocates of Social Media or as external consultants. They said they came up against CEO’s and management that were afraid of the conversations they might hear on social media and the many reasons why they as a company and brand shouldn’t be and won’t be participating. A few of these excuses were. It could damage the company’s reputationWe will lose control of our brand and imageThey are terrified of feedback and truth I recently experienced personally on my blog a great example of how an emerging brand monitored and then responded to an Online conversation about their company on Social Media. Dagan’s Comment “‘With our WebsiteGrader.com tool, we marketed it through social networks and it brought us 450,000 leads,’ says Marketing VP Mike Volpe at HubSpot . . . Are you listening? Free Apps 1. 2. 3. 4.
50 Social Media Marketing Tips and Tactics
Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images. People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience. The secret sauce behind these tips is to allow you to create a ‘social media synergy’ that totals a sum far greater than the individual parts. 50 Social Media Marketing Tips and Tactics Blog
3 Ways to Boost Interaction With Your Facebook Fans
Are you looking for fresh ideas to engage your Facebook fans? Do you have a pretty nice fan base, but you’re struggling to come up with ideas to engage them on a daily basis? One proven approach is to help your fans. Here are 3 techniques used by some of the most successful Facebook pages. #1: Become a resource Despite the level of connection you think you have with your fans on Facebook, many still express pleasant surprise when you respond to them personally on the social network. Use fan names when you can, and respond one-on-one to the comments they make. Moreover, invite conversation by asking your fans’ opinions on topics, or asking them to tell you what sorts of content they’d appreciate. Everybody likes being asked, and fans feel extra-appreciated when you fulfill these desires—so don’t ask them for input you never intend to use or incorporate. In the example below, Time Warner Cable demonstrates an inconsistent response strategy toward different users. #2: Offer your services, free
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Les 9 niveaux de l’engagement sur Facebook
Les entreprises sont souvent à la recherche de repères pour évaluer leurs actions sur Facebook. L’erreur fréquente, dans cette situation, est d’imaginer que le nombre de fans, donc la taille de la communauté, soit le seul indicateur qui permette de mesurer l’efficacité d’une page Facebook. En effet, une entreprise peut se retrouver avec 3 000 fans sur sa page mais avec au final, combien de personnes qui réagissent à ses publications (j’aime, commentaires, …) ? Combien qui les partagent ? Combien qui sont réellement intéressées par les produits de l’entreprise ? L’indicateur de mesure va donc être ce que l’on appelle l’engagement. Voici une infographie qui décrit plusieurs familles de fans reflétant plusieurs niveaux d’engagement. Niveau 1 : La masse. Niveau 2 : Les inactifs. Niveau 3 : Les lecteurs passifs. Niveau 4 : Les cliqueurs. Niveau 5 : Les partageurs. Niveau 6 : Les commentateurs. Niveau 7 : Les contributeurs. Niveau 8 : Les animateurs. Niveau 9 : Les ambassadeurs.
10 Things Most Bloggers and Writers Forget
I recently watched the final of the US Open women’s tennis and it was inspiring to see the endeavour, effort and expertise of each of the contestants. They slugged it out on center court with biceps bulging and lungs screaming as they battled to find an edge on their opponent. The shots seem effortless and automatic and the speed and the strength of the athletes was on display for all to see and admire. The final prize… $1.8 million for the winner! But behind that seemingly natural easy athleticism and skill lies discipline and application to years of practice and training. Some writers and bloggers commit the cardinal sin of just turning up and hitting the publish button after throwing a block of text at a page and hope that Google will find you and your subscribers will read to the end of your article. Writing something interesting is just the start of the blogger and digital writer’s skill set that are essential to be successful on a crowded web. 1. Who is my audience? 2. 3. 4. 5. 6.
