The Ultimate Guide to Startup Marketing Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. Startup marketing is a whole different science. So, starting from the beginning, here’s the complete Startup Marketing Manual. Foundation Before you start laying bricks, you need a solid foundation. 1. It’s easy for startup founders to believe the whole world will love their products. If you try to market your startup to everyone, you waste both time and money. How do you choose a market? Market Size – Are you targeting a regional demographic? 2. With a clearly defined market, you can begin building a keyword list. 3. 4. 5. 6. 1. 2. 3.
5 Ways to Tell if Pinterest is Right For Your Business Should you add Pinterest to your social media strategy? Would you like to benefit from a flood of new traffic as millions of new users join the social media site and search for familiar brands? Could your business benefit from 482,000 followers? That’s what happened to author Sherry Petersik, on Pinterest at Sherry @ Young House Love. In this article I’ll walk you through five things to help you decide whether Pinterest is a good fit for your business. Early adopters win big, and it's still early. #1: Tap Into the Wisdom of Your Crowd Look in your Google Analytics. If so, then your customers are already indicating this is a platform for you to consider investing your time on. As a side note, in October 2011, we went through this process. Pinterest's presence in your referral links data is a great sign. #2: Audit Your Eye Candy Do you have any high-quality pictures, video or related visual content developed? Think creatively about this. The trick here is quality over quantity. Write a post.
Newly Redesigned Pinterest Profile Pages go Live Pinterest has rolled out its first significant makeover since gaining popular attention in a move that sees it streamline the look of profile pages on the service. The redesign had been anticipated for some time, with a number of media outlets including CNN speculating over possible changes — and the site has now rolled a more streamlined look. Elements previously position on the side of the page have been moved to the top to give photos and content greater prominence. With Facebook continuing its rollout of Timeline and Twitter having revamped its service — albeit to mixed reviews — Pinterest is doing its own rearranging to help users connect with each other and content more freely. Indeed, the new layout bears more than just a passing resemblance to Facebook’s new profile pages, as you can see from a screenshot of The Next Web’s Pinterest page. The changes come right after Pinterest hit a notable milestone indicating that it is becoming more mainstream, despite being invite-only.
Seo Friendly Images Are you a blogger? Using WordPress? This article contains a number of powerful plugins that will take your blog to the next level. Blogging and Social Media? Where does blogging fit into your social media mix? Many people I encounter still haven’t taken the time to start a blog for their business. Blogging should be one of the cores of your business. It’s important to note that your blog is the hub into which all of your social media networks feed for optimal exposure. Pinterest: 13 Tips and Tricks for Cutting Edge Users On Pinterest? Follow Mashable to check out our favorite infographics, tech news, internet memes and digital culture! Pinterest has been one of the hottest new social networks on the radar for a few months now. In fact, Pinterest has cracked the current list of top 10 social networks — and it's technically still invite-only. For many users, Pinterest serves as a comprehensive wish list of sorts. SEE ALSO: Pinterest: A Beginner’s Guide to the Hot New Social Network Like many new startups that experience an unprecedented spike in popularity, Pinterest has yet to streamline some of its features. Still, the service is fresh, relevant and entirely different from any social network we've encountered thus far.
Link Juice Explained Link juice is the currency of Google. In other words, it's the secret sauce that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings (see Search Engine Optimization), but link juice is by far the most important aspect of dominating Google and in order to understand Google, you have to understand link juice. Google looks at how sites link to each other to figure out which ones are the best. To show this in a way that's understandable, let's show a few examples. Let's say that Site A and Site B are both about 'some keyword' and would both like to rank for 'some keyword'. Google is going to take a look at links to determine which of these two sites is likely the best. Site A now looks better to Google and will outrank Site B. Now they both look the same to Google, who will now have to look at another ranking factor to determine which one is the best. Tienda Online Rentable “575″ height=”168″ /> zp8497586rq
How to Drive More YouTube Views With Pinterest Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers. In this article, I’m going to show you how to add YouTube videos to Pinterest. This is a great way to leverage the power of both of these platforms. And this tactic is easy to do and can easily be outsourced. You don't even need to leave Pinterest to view a video. Here are 8 steps to add YouTube videos to Pinterest: #1: Download Google Chrome You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel. If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: Google Chrome Download. #2: Make Sure Your YouTube Video is Fully Optimized
Pinsanity: How Sports Teams Are Winning on Pinterest Quickly shooting up the social media pyramid, image sharing network Pinterest has gained a reputation for largely being a repository for photos of wedding dresses and floral arrangements, due to its huge female user base. But a budding trend shows that sports teams are hopping aboard the Pinterest bandwagon. Mashable spoke with marketing and engagement managers who say the network offers new ways to connect with and reward fans and provide different social opportunities. And they insist that Pinterest is not just a flash in the sports marketing pan. "With all the indicators in terms of buzz, I have a hard time believing it won't establish itself as a major player," says Peter Stringer, the Boston Celtics' director of interactive media. Like most teams, the Celtics are very new to Pinterest, joining just in the past few weeks. "We're looking at it as if it's predominantly for women, but we're not treating it as if it's only for women." Expect Pinterest's influence to continue growing.
How to Optimize Your Facebook Page for Facebook Graph Search Do you want to be more visible in Facebook Graph Search? As Facebook Graph Search rolls out to more users, marketers are exploring different ways to use it. This article will help you increase your exposure in Facebook Graph Search. Getting Started You want to prepare your Page so that it comes up more often in these searches. Currently, Facebook Graph Search’s initial search categories are a bit limited. Facebook gives you some initial search categories or you can search by keywords. You can drill farther down within these categories and you can also search on more general keywords. Here are four things that you can do to set your Page up for Facebook Graph Search success. #1: Watch Your Category and About Section So far it looks like mostly Place, Music, Books and Movie Pages are the biggest beneficiaries of the category classification. Make sure you have your Page listed as one of these major categories if it fits. Review the Places Types. Add all of the types of food you serve.
7 Top Pinterest Tools for Business Pinterest is one of the top sources of traffic to websites, so let's talk about Pinterest Tools for Business that will help you leverage it! Pinterest has huge potential for businesses who are using this engaging visual platform more and more as part of their overall marketing strategy. Here are 7 Fabulous Pinterest Tools that are worth checking out for Your Business. Many are free to use or have free versions so you can get started right away! <div class="ss-on-media-container wp-image-20033 size-full lazyload"><span class="ss-on-media-image-wrap wp-image-20033 size-full lazyload"><img decoding="async" data-pin-url=" data-pin-title="7 Top Pinterest Tools for Business" class="ss-on-media-img wp-image-20033 size-full lazyload" src=" alt="7 Top Pinterest Tools for Business to start using now! 1. 2. 3.
Advancing from SEO to CRO: Using AB Testing to Maximize Conversions This entry is a guest post by Nick Eubanks, the VP of Digital Strategy at W.L. Snook and Associates, Inc. You can follow him on Twitter: @nick_eubanks. SEO moves fast. I realize this contradicts the fact that SEO is a marathon and not a sprint, however I’m not talking about the process or the results, but the industry… In a recent post by Matt Beswick he compares SEO to “trying to build a house in a fault zone,” and specifically that “by the time you have laid down the foundation, the gound underneath may have shifted.” I know often times SEO’s focus on the on-page factors before jumping into link building, but there is usually a lot of money conversion left on the table. Even when you have maxed out your on-page optimization efforts, there is always room to improve the experience and the focus of your content to drive more conversions. Optimizing For Conversion I have always been a firm believer that the job of the SEO is to acquire targeted traffic to the right pages via search engines.
Pinterest’s New Look: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Pinterest Gets A New Look: Pinterest has added “a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise.” The new Pinterest design makes things simpler and cleaner. Facebook Rolls Out Lookalike Audiences For Advertisers: Facebook announced “the global rollout of lookalike audiences, a targeting feature that helps advertisers reach new customers and grow their businesses.” "Lookalike audiences helps advertisers to reach potential customers who share similar characteristics with their current ones." Discussion From Our Networking Clubs: Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. Twitter's self-service advertisers have more targeting options.
30 awesome ways sports teams are taking advantage of Pinterest « Sports Geek You’ve seen how sports are using Facebook. You follow your favourite teams on Twitter and see how they keep fans updated. Now, let’s focus on Pinterest. We’ve already looked at Pinterest in the Best of Digital Sports Weekly (#BODSW), and Sean’s discussed it on ABC Grandstand, describing it as, “the Jeremy Lin of Social Media”. You can even follow me on Pinterest, as well as Sean and the Sports Geek-managed, “Sports on Pinterest” page, detailing and repining content from teams as it becomes available. Pinterest is, simply, a digital pinboard that is used for social photo sharing. Pinterest as a platform for merchandise With the idea of Pinterest being centred around images that are eye catching for other users, using the space to promote team merchandise is an effective way to implement the platform as part of an overall digital sports strategy. Seattle unveils their 2012-13 Uniforms on Pinterest We jump into a huge one here the NFL’s Seattle Seahawks. Rip City’s shrine to Brandon Roy