32 White Hat Ways to Build Inbound Links This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. While many site owners resort to spamming blog comment sections to get their backlinks, that’s neither necessary, nor effective for your SEO efforts. But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty gritty ways to actually do that are rarely discussed. But link building doesn’t need to be as tough as most people make it. Get Your Blog On 1) Maintain a steady blog. 2) Set up an RSS feed for your blog. 3) Link to other blogs on your blog. 4) Write guest blog posts. 5) Create resource lists. 6) Do some newsjacking. Create Content Beyond Your Blog 7) Create case studies about your most impressive clients. 8) Administer a survey. 9) Write a book review.
15 Sites That Help You Use Your Twitter Profile for Link Building I know the minute some people read the title of this post, they will think that this is a far-fetched idea. But bear with me for the duration of this post. I will show you fifteen sites (all the way up to a Google PageRank of 7 and Domain Authority of 94) that will either automatically link back to you using information in your Twitter profile or will allow you to sign in with Twitter and add links because of it. Is Your Twitter Profile Optimized to Build Links? Before we look at those awesome sites that will link back to you based on your Twitter information, let’s start by making sure your Twitter profile is ready to help build links. This will result in your Twitter profile looking like this. It can be the same link in both if you are only working with one website, or two different ones if you prefer. Examples of such areas include when you are in a Twitter list… Or when you are mentioned in a tweet. Account Security 15 Websites That Will Link to Websites in Your Twitter Profile Klout
The Noob Guide to Link Building The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The Noob Guide to Online Marketing is arguably the greatest single post of all time. If you don’t agree, well, it’s at least my favorite. Oli Gardner (of Unbounce) displayed a playful writing style mixed with pixel perfect graphic design, and a GPS of a roadmap to take your site from mile marker zero to one hundred in six months. It’s nothing short of amazing. While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. Following this guide in concert with Oli’s you will identify your audience, build a list of prospects, plan and execute four successful pieces of content and convince influencers to create content for your site. Anchor Text Distribution Link Equity The value of the links you build to your site is not a trivial thing. Tools
Link building from a holistic SEO perspective At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. How does a link help your site to rank well? Let’s first discuss why link building is important for SEO. It adds value to the receiving page, allowing it to improve its visibility in the search engines.It adds value to the entire receiving domain, allowing each page on that domain to improve its rank ever so slightly.The text of the link (anchor text) is an indication to the search engine of the topic of the website and more specifically the receiving page.People click on links, resulting in so called direct traffic. The value of a link for the receiving page is determined in part by the topic of the page the link is on. Bad reputation Outreaching activity
Table of Content - Link Building Book by Paddy Moogan BuzzStream blogroll checker Link: What it does: This tool lets you paste in a list of URLs and it will go and find if those pages have blogrolls. If they do, then the tool will return a list of the URLs in those blogrolls. Cost: Free Related articles: · · Broken link finder by Citation Labs Link: What it does: Broken link building is a tactic we’ve talked about in this book. Cost: Packages start at $67 a month · Ontolo Link: What it does: Ontolo allows you to run automated searches for potential link targets. Cost: Free trial and paid accounts start at $97 a month · Link prospector by Citation Labs Guestr
Community: The best local SEO strategy you're not using With the big announcement about Google Plus combining with Google Places to create Local+, a new spotlight is on local SEO – a niche that can have a big impact on small businesses. Local tactics focus on bringing your client or business in front of people who live and work close to your target community, but at heart they still hew to the general principles of Internet marketing: telling stories in a compelling way. Telling your story is important, but telling the stories of your community is the best local SEO strategy you’re not using. A real-world tie to a geographic area or city creates a goldmine of link-building opportunities that are otherwise completely unattainable. Photos as local proof Want to show your visitors and target clients that you’re a local in the community? First, get buy-in from your client to be the “man on the street.” Once you’ve got some local photos, go to work and make sure they have the biggest benefit for your visibility when added to your site.
Link Building 101: How to Conduct a Backlink Analysis Every day, individuals who are new to SEO need to learn the basics of link building and important concepts and strategies within a campaign. This link building 101 post will continue the education of new link builders, this time on the topic of how to perform a backlink analysis Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What are the elements of a thorough backlinks analysis: Total number of linksNumber of unique domainsLinking domains vs total linksAnchor text usage and variance – branded, keyword rich, etc.Fresh/incoming linksPage performanceLink quality* *Learned only by experience, running multiple backlink analyses, and manually checking links. The Importance of Link Portfolios A link portfolio (or profile) is a fancy way of saying all the sites currently linking to your site. So, before you can even begin to consider a link building campaign you need to understand the site's current link portfolio. Getting Started 1. 2.
5 Link Building Tips Anyone Can Use Link building is the magic fairy dust of search engine optimisation. How hard can it be? Actually, it’s pretty darn hard and link building tips are always welcome. Last week I attended Ian Lockwood’s “Top Link Building Strategies” breakfast briefing and he’s agreed to write up a recap of his top 5 recommendations. 1. These listings will improve your visibility in the Google Local search results, and provide valuable signals as to the location of your businesss. 2. So easy, this one. 3. Why not run a competition to link to your site? 4. This requires a bit of research first, as you will need to find websites who will review the type of product or service you offer. 5.
SEO reference Inside moz.com Photo: moz.com Also 3 Steps to Identify Blog Topics that are Relevant to Your Audience moz.com What Can SEOs Do That No Other Marketer Can? moz.com What Is SEO Now that Everything Is (Not Provided)? 3 Steps to Identify Blog Topics that are Relevant to Your Audience moz.com / Aleyda Posted by AleydaIf you're reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don't know what to write about.Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can't do this all the time. All the MozCon 2013 Resources and a Bag of Chips - No More Branded Pens danleibson.com / by Dan 4 Comments I really was planning on live blogging MozCon 2013, but that never materialized.
Majestic®: Marketing Search Engine and SEO Backlink Checker The Sub-Domain vs. Sub-Directory SEO Debate Explained In One Flow Chart tl;dr: Technically, sub-directories are likely better for SEO. But practically, you shouldn't let trying to get the technical details right stop you from blogging or content creation, because a blog on a sub-domain is still way better than no blog at all. Of all the topics in the land of SEO, one of the most frequently debated is the whole question of "should I put my content in sub-directories or use a sub-domain?". Summary of the issue to any mere mortals that happened to accidentally step into this debate: When you have content (like a blog), your URLs can look like this: i) blog.youcompany.com/some-article-title (sub-domain) ii) yourcompany.com/blog/some-article-title (sub-directory or sub-folder) How they look is based on your CMS, your blogging tool (if they're different) and how they were configured. Years ago, we all thought this issue was settled, because Matt Cutts himself said it didn't matter which you used. Rand is technically right (he's rarely technically wrong). 1. 2.
Heart to Heart About Link Building - Whiteboard Friday Greetings and salutations, SEOmoz fans. My name is Michael King, a.k.a. iPullRank. I'm the Director of Inbound Marketing at iAcquire. It's been a minute, but I'm back. So today I really want to have a heart to heart about link building with everyone in the viewing viewership. Now, let's talk about that for a second. Now, I don't react too kindly to that but real webmasters, like the guys who have blogs and they're trying to live off of this, when they see emails like that, they're going to get pissed at you. Now, a lot of times you guys are outsourcing all this writing to just random people. Now, infographics, everybody's doing infographics now too because you're like, "Okay, well, the guest posting isn't really working for me. Now, we've also noticed that the quality of them is kind of indicative of what you can get from an SEO company. Now, back to the guest posting for a second. So environmental linking looks like this. Okay. Blog contests, they work two ways. Have rebuttals.
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