Gamification : réponses à des questions opérationnelles Suite à des remarques de clients, nous échangions récemment à travers notre réseau social interne sur la gamification. J’ai trouvé intéressant de partager ici les grandes lignes de cette conversation. 1. Est-ce que ce dispositif ne s'adresse pas plutôt à une population jeune et éloignée du contexte de l'entreprise qu’à des cibles communément adressées par celle-ci, plus senior ? Le terme "Gamification" (ou "Ludification") n’évoque malheureusement pas le sérieux dont mériterait le concept qui se cache derrière. Air France distribue des Miles à chaque vol par exemple aux voyageurs abonnés à son programme Flying Blue. Un autre exemple connu, c’est celui de la barre de progression que l’on retrouve sur certains site web, qui se remplit au fur et à mesure que le membre saisi des informations sur sa page de profil. La gamification, c’est n’est donc pas du jeu. 2. Le but de la gamification, c’est d’inciter à l’action. Je conseille ici de jeter un coup d’oeil à la "Gamification chart" : 3.
Newsroom | Cigna Adds Gamification Challenge to Coach Calhoun’s Annual Cancer Ride and Walk: Burn Calories/Burn Cancer BLOOMFIELD, Conn., June 04, 2012 - Global health service company Cigna (NYSE:CI) is launching a new challenge as part of its annual sponsorship of the Jim Calhoun Cancer Challenge Ride and Walk : burn calories for cash to fight cancer. Burn Calories to Burn Cancer: At the June 9, 2012 Calhoun Cancer Challenge, Cigna will provide 50 walkers with Fitbit Trackers to measure their steps, distance walked and calories burned, and then Cigna will match the walkers' total calories burned with a cash contribution of $.50 per calorie. (Photo: Business Wire) The challenge is part of Cigna's “gamification” initiative – using electronic devices and online tools as an engaging, interesting and fun way to help people improve their health. At this year’s Calhoun Cancer Challenge, Cigna will provide 50 walkers with electronic devices to measure their steps, distance walked and calories burned, and then match the walkers’ total calories burned with a cash contribution of $.50 per calorie. About Cigna
Gamification: Insights And Emerging Trends Gamified Enterprise Identified | Welcome Gamification Of Enterprise Applications Gamification is a hot topic for consumer applications. It is changing the way the companies, especially the start-ups, design their applications. The primary drivers behind revenue and valuation of consumer software companies are number of users, traffic (unique views), and engagement (average time spent + conversion). This is why gamification is critical to consumer applications since it is an effort to increase the adoption of an application amongst the users and maintain the stickiness so that the users keep coming back and enjoy using the application. This isn't true for enterprise applications at all. For consumer applications, the end user and the buyer (if they pay to use) are the same. e.g. The fundamental reason behind poor adoption of the enterprise applications is that they are simply not easy-to-use and they almost always come in the way to get the actual work done. Cater to perpetual intermediaries: Have you ever played Angry Birds? Let users leverage serendipity:
Singapore AirLine : Gamification et histoire | La magie des marques L’aérien a toujours fait rêver. Prendre un avion est quelque chose d’assez excitant car on nous transporte vers la différence. Néanmoins, avec l’habitude de voler, une compagnie ne peut plus se permettre de faire asseoir des gens sur une chaise pendant des heures. Dans ce domaine Singapore Airline se démarque (bien que KLM se fasse remarquer de plus en plus par ses initiatives « flyées »)! Mais comment faire interagir une compagnie aérienne avec ses anciens, actuels ou potentiels clients ? Singapore Airline capitalise pour sa part sur son histoire. Sur la base de la timeline Facebook, la compagnie invite les visiteurs sur sa plateforme SIAJourneys pour en découvrir sur la marque. Ainsi, on peut: Visuellement: La section du site « passport » est elle aussi bien sympa. Concept bien simple: Jouez à des petits jeux pour obtenir des points et courir la chance de gagner un voyage. Over the next few months, we’ll be telling the Singapore Airlines story in 3 parts on SIA Journeys.
Increase Workplace Morale, Employee Engagement, & Happiness with Workitywork Gamification in HR: the reinvention of work Will McInnes , 31 Jul 2012 Work is a game. You know that phrase ‘he’s just good at playing the game’? You also know all of those other Americanisms about ballparks, strategic ‘plays’, A-games and so on. The thing is, all of our lives we've been playing games. Each game is made up of simple rules; each includes competitions, collaboration, teams (and individuals who won't play as part of a team), shared goals and many different roles played by many different players. Let me ask you this: what are the rules of the game in your workplace? Think about it now. From an HR and broader business perspective this kind of thinking isn't particularly new. What is becoming trendy is the concept of 'gamifying' work. Gamification is borne out of both academic study showing the power of play, and a populist resurgence in the power of games in an age where the video games business makes more money than many other traditional entertainment businesses. There is power here. So how do you gamify that?
Solve Puzzles for Science | Foldit Gamification helps enterprise IT train employees Games aren't just awkward team-building exercises used during employee orientation anymore. Many organizations have discovered the use of game mechanics for non-game activities, or gamification , can be used to educate employees on the tools, services and applications IT delivers to them, and even reduce the number of help desk tickets filed. "It's really about changing behavior. People are comfortable when they are gainfully employed, but how do you get them to try new things and change the way they've always worked?" said Imran Sayeed, CTO at NTT Data Americas, a Boston, Mass. Many of the firm's 7,000 global employees have been with the company for decades, Sayeed said. Earlier this year, NTT Data Americas rolled out an enterprise social collaboration platform , and months later only a hundred or so employees were actively using it, Sayeed said. The hope is to discover talented employees, promote from within, and encourage better employee retention, Sayeed said.