Panorama des médias sociaux 2012 (The english version of this article is here: Social Media Landscape 2012) Il y a quelques années une analyste disait que dans cinq ans, les médias sociaux seront comme l’air (omniprésents). Nous sommes en 2012 et les médias sociaux n’ont jamais occupé une place aussi importante sur le web, à tel point que l’on en vient à se demander dans quelle mesure il est encore pertinent de dissocier les médias sociaux et le web. Pourtant, si l’on s’en tient à la définition que j’ai donnée (“Les médias sociaux désignent un ensemble de services permettant de développer des conversations et des interactions sociales sur internet ou en situation de mobilité”), il existe bien une différence entre un site web classique et les médias sociaux, surtout si l’on étudie de plus près les différents types de médias sociaux. J’insiste sur le fait que c’est bien un panorama des médias sociaux, et non des réseaux sociaux, car je croise encore beaucoup trop d’interlocuteurs qui confondent les deux.
Good to Know – Google If you’re the tablet owner, touch Settings → Users → Add user or profile. Touch Restricted profile → New profile, then name the profile. Use the ON/OFF switches and settings to manage access to features, settings, and apps. Press the Power button to return to the lock screen, then touch the new profile icon. Once it's all set up, the Home screen is empty. VUVOX - slideshows, photo, video and music sharing, Myspace codes Are Your Ads Actually Seen by Your Target Audience? Julie Batten | February 13, 2012 | 1 Comment inShare25 How comScore's new ad validation service works. Are your ads actually seen by your target audience? ComScore chartered this study in anticipation of the recent launch of its new product, Validated Campaign Essentials (vCE). The vCE solution monitors the delivery of ads and then assigns a score to the campaign based on validity of the impressions served. If you're running display ads and using any type of ad network or exchange - particularly blind ones - its vCE solution is intended for you. What Need Does It Serve? As the demand for online ad space/inventory increases, there are more and more secondary and tertiary markets for selling latent or vacant ad space. Oftentimes, this inventory can appear in less than desirable positioning such as further down on the page (below the fold), or alongside irrelevant and/or inappropriate content. ComScore conducted a study in December 2011 to quantify the impact of this phenomenon.
Les Français accros aux mobiles, aux réseaux sociaux et aux vidéos 01net le 14/03/12 à 17h31 L'agence Médiamétrie a dévoilé, le 14 mars 2012, son étude Hotspot(s) sur le comportement des Français sur Internet en 2011. Il y a désormais 40 millions d’internautes en France, en progression de 6 % sur un an, et 19 millions surfent avec leurs smartphones (+23 % sur un an), soit une évolution quatre fois plus rapide que la progression des internautes classiques. 10 millions de Français se connectent chaque jour à Facebook L’audience des réseaux sociaux est impressionnante : 9,8 millions de Français se connectent tous les jours à Facebook, ce qui en fait le second site le plus visité en France derrière Google. L’information toujours porteuse Les réseaux professionnels Viadeo et Linkedin ont vu leur fréquentation multiplier respectivement par deux et par quatre en trois ans, avec 3,9 millions de visiteurs uniques pour Viadeo et 3,1 millions pour Linkedin à la fin décembre 2011. La vidéo devient incontournable
Privacy tools – Google One of our goals at Google is to give users meaningful choices to protect your privacy. Here are some of our most popular tools that help you control your information: Account Activity gives you more insight into how you’re using Google services while signed in and helps you to manage your information on Google. If you sign up, you’ll get access to a monthly report where you can learn things like how much email you send and receive, from which countries you have signed into Google and what your top Google searches have been. Find the answer to the question, “What does Google know about me?” The Me on the Web section in your Google Dashboard can help you understand and manage what people see when they search for you on Google. We think you should be able to control the information you store online. Google+ circles help you manage your friends and contacts. When you want to browse the Internet in stealth mode, Google Chrome offers incognito browsing.
Metrics & ROI - Three Awesome Google Spreadsheet Hacks for Marketers Among the best Google products I love playing with are Google Docs, especially Google Spreadsheets. They are feature-rich, highly flexible, reliable, and, on top of that, absolutely free. I've been using Google Spreadsheets for ages... for campaign tracking, reporting, automating, and aggregating some of the most complex search engine optimization (SEO) and social media tasks. In this article, I'll share the three most useful, yet easy-to-implement, Google spreadsheet tips any online marketer would find useful. 1. Google Spreadsheet Functions and Scripts The beauty of Google Spreadsheets is its flexibility. *Though functions will work as soon as you copy-paste into the cell, a script requires additional effort. Go to Tools > Script gallery.Find the script, and click "Install." Or, if the script you are using is not in the gallery, do the following: Go to Tools > Script manager.Click "New." In both cases, the subsequent steps are the following: 2. There you go! 3. You can get your copy here.
[Infographie] La révolution du social media en Chine Si vous avez suivi ma vision sur le web chinois, vous serez content de découvrir l’envers du décor. En effet, les 500 millions d’internautes chinois arrivent tout de même à trouver du plaisir à surfer, consommer et lire des news online. Parmi les chiffres qui marquent : - les 1 millions d’articles censurés … chaque jour! - les 2,7 heures par jour en moyenne de connexion (2,3 h aux états unis et 1,9 H pour la France) - les différents chiffres de consommations digitales (Digital Consumption) Sans compter la copie des plus gros sites mondiaux. (cliquer sur la photo pour agrandir) Passionné par les Nouvelles Technologies, le marketing, le monde du numérique et le luxe, Chihong partage sur w3sh les dernières trouvailles du web.
Search plus Your World: Personal results - Web Search Help Some features are not available in all regions. When you search, you can find relevant information from your other Google products, like Gmail, Google Calendar, or Google+. For example, you can see your upcoming flight information, restaurant reservations, or your next dentist appointment right on the search results page. Turn private results on or off Go to the Search Settings page. This setting is account-specific, so private results will stay turned off as long as you're signed in to your Google Account. The option to change your settings will not appear if you aren't signed into your Google Account and searching on https. Click the globe icon in the top right of your search results page to see results only from the public web. This setting is session-specific, so if you close your browser, private results may appear next time you search. Try it out Events: Search for [my events] or [show me my next meeting] to see events from Google Calendar. Privacy and security of your results
Website Optimization ROI Calculator Marketing News & Expert Advice Home › Website Optimization ROI Calculator Website Optimization ROI Calculator ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing. More newsletter options › Featured White Papers Marketing Apps for Landing Pages White Paper Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop A new breed of selective mobile-only consumers has emerged. Harness Predictive Power for Personalized Customer Experiences March 19, 2014 1:00pm ET Resources Jobs Contact Center Professional Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping... Incisive Interactive Marketing LLC. 2014 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy Accreditations:
Android Apps on Google Play The founder and CEO of Onnit, the mega lifestyle brand and one of the fastest growing companies in the country, teaches us how one single day of positive choices leads to a lifetime of concrete strategies for better living, optimal performance, and a stronger mind, body, and spirit. Human optimization thought leader Aubrey Marcus’s personal and professional mission rests on a single question: How can we get the most out of our body and mind on a daily basis? Marcus answers that question in Own the Day, Own Your Life an empowering handbook that guides readers to optimize every moment of the day, from waking in the morning, through work and play, until bedtime each night. With small, actionable changes implemented throughout the course of one day, we can feel better, perform more efficiently, and live happier. And these daily habits turn into weekly routines, ultimately becoming part of lifelong healthy choices.
How to Track Your Social Media ROI in Google Analytics Written by Erin February 11, 2010 E-Commerce retailers using Google Analytics to track their metrics can now also track their social media ROI as well. I’m going to explain how in five easy steps. Step 1. Locate and select Advanced Segments from the lower left sidebar in your Google Analytics Dashboard. Step 2. Step 3. Step 4. digg|aim|friendfeed|blinklist|fark|furl|wikipedia|stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us| feedburner|twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl Do not include websites or networks you are not a part of. Step 5.