People remember 10%, 20%...Oh Really?

Publication Note This article was originally published on the Work-Learning Research website (www.work-learning.com) in 2002. It may have had some minor changes since then. It was moved to this blog in 2006. Updated Research Even after more than a decade, this blog post still provides valuable information explaining the issues -- and the ramifications for learning. Introduction People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. My Search For Knowledge My investigation of this issue began when I came across the following graph: The Graph is a Fraud! After reading the cited article several times and not seeing the graph---nor the numbers on the graph---I got suspicious and got in touch with the first author of the cited study, Dr. "I don't recognize this graph at all. Bogus Information is Widespread I often begin my workshops on instructional design and e-learning and my conference presentations with this graph as a warning and wake up call. Chi, M.

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