Marketing Automation by Pardot Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s landing pages, form builders, and search connectors. Pardot’s intuitive WYSIWYG interface makes designing and launching landing pages and forms a snap. You no longer need to be an HTML expert to create attractive and engaging landing pages.
Real time bidding for dummies Automated online ad trading, better known as real time bidding (RTB), promises to revolutionise the way we advertise online. While its complex technical jargon may give the strongest mind a headache, no-one can afford to sweep it under the carpet. Madeleine Ross breaks down the RTB monster. Real time bidding (RTB) is perhaps one of the most bamboozling topics in today’s digital advertising landscape, but there’s no denying its swelling pertinence. In the most basic terms, RTB refers to the automated buying and selling of online display ad space. It happens in real time, based on increasingly large stores of consumer data.
Black Friday? Try Blank Friday No doubt you’re either in the Black Friday shopping scrums, or smugly congratulating yourself for dodging the melee. (Or maybe, like me, you’re watching the kids while a significant other is tossing elbows in an attempt to get one of the five loss-leader gadgets meant to lure shoppers…) From an online marketing perspective, however, I’m more interested in Blank Friday. MailTester.com What is it? Here you can enter an e-mail address to verify if it exists of if there are problems with it. A series of checks will be performed on the e-mail address but no actual e-mail is sent. How does it work? Just enter the e-mail address and wait for the test results to appear. There you will see the results of the different checks that are performed: Syntax checkIf the format is incorrect it will be reported why.
Global Advertising Consumers Trust Real Friends and Virtual Strangers the Most Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. Ninety percent or consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online. "The explosion in Consumer Generated Media over the last couple of years means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly," says Jonathan Carson, President of Online, International, for the Nielsen Company." However, in this new age of consumer control, advertisers will be encouraged by the fact that brand websites are trusted at that same 70 percent level as online consumer opinions.
Real-time bidding reprograms the future of ad buying Ad Age frequently runs original op-eds and viewpoint pieces from members of the advertising, marketing and media industries, who can submit pitches or completed pieces for consideration to AdAgeContributors@adage.com. When we can use a proposed piece we try to reply within two business days, but the volume of submissions we receive means we can't answer every email we receive. The most successful proposed pieces take stands on timely questions that matter to many people in the Ad Age audience, typically in 750 words or less and without serving as veiled or indirect ads for the author's company. Some further guidance: Exclusivity
Big Data: The organizational challenge A recent Bain & Company study, however, should put the question to rest. Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world. Examining more than 400 large companies, we found that those with the most advanced analytics capabilities are outperforming competitors by wide margins (see Figure 1). The leaders are: Twice as likely to be in the top quartile of financial performance within their industries Five times as likely to make decisions much faster than market peers Three times as likely to execute decisions as intended Twice as likely to use data very frequently when making decisions
Stop Trying To “Sell” Through Social Media There is a big difference between the eCommerce website you operate and your social media feeds but too often I see people confusing what each one is for. This will prove to be a costly mistake if you keep trying to sell kit, courses or dive trips through your social media feeds. If I Can’t Use It For Selling, Why Am I Using It?
How to make real-time bidding work for video advertising “Race To The Bottom” is a phrase that’s been thrown around a lot in the world of video real-time bidding (RTB). Publishers are understandably protective of their impressions as they seek to maximise revenue potential. Allocating portions of inventory into an exchange, or making impressions available on a bidded basis, is a step that many have been reluctant to take in the online video world. But why? My concern is that this is an irrational and unfounded fear based on a harsh education in a different market. What HP’s 1 Million LinkedIn Followers Means for Marketers [INFOGRAPHIC] HP has just achieved a major milestone: they’ve become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals that matter to their business, in real time. Given that this communication is happening in the professional context of LinkedIn, where professionals are actively seeking insights and information, and where Influencers like HP’s CEO Meg Whitman are directly sharing their expertise, it’s an engagement channel that can’t be replicated elsewhere. “LinkedIn has been critical for HP in successfully reaching and building relationships with our community of customers, partners and prospective employees.
The Mechanics of Real-Time Bidding Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How much of it is available? What is the quality like? The answers are actually interrelated, and require an understanding of the mechanics behind how real-time bidding (RTB) works. Industry Terminology Explained Has Twitter done with mobile ads what Google and Facebook can’t? It’s no secret that mobile advertising is the holy grail that virtually every major digital player is trying to find, but no one seems to have cracked the code just yet. Facebook has admitted that while it has almost half a billion users on mobile devices, it still isn’t sure whether its mobile business is working or not, and Google hasn’t blown anyone away with its results so far either. According to some reports, however, one company that is having some success is Twitter — which now sees a majority of its advertising revenue coming from mobile.
Amazon Proves It Is Hard-Core About Advertising Amazon is more serious about the ad business than previously believed: The e-commerce giant has reportedly just built a lightning-fast platform to deliver highly targeted ads to shoppers who leave Amazon’s virtual selection to peruse other sites. Amazon has built its own “real-time bidding platform,” Ad Week says, meaning it has developed software to analyze your Amazon shopping patterns and then follow you around the web to non-Amazon sites with targeted ads – all in the blink of an eye. Better still for Amazon, it can make additional money acting as a middleman for other advertisers who want to use this technology, especially the companies that make products sold through Amazon. It was already known that Amazon was dabbling in this field; as we reported in October, Amazon began offering real-time bidding to other advertisers earlier this year, contributing to the company’s estimated 2012 ad revenue of $500 million to $1 billion. Amazon is apparently trying to change that.