About Five Ways Brands Can Leverage Pinterest Now Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue, a provider of social marketing SaaS solutions. Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue. Pinterest is hot. White hot. The social content curation service has captured the attention of millions with a unique platform that allows users to express interests and ideas through visually appealing images on virtual bulletin boards. Vitrue has been following Pinterest closely as part of our normal vigilant assessment of the social space. Here are five ways brands can leverage Pinterest now: 1. Images are more effective than text at encouraging engagement, and an effective technology platform will allow you to surface visually appealing content on one or more Facebook Tabs. 2. You can always put a “Follow Me on Pinterest” button on your website. 3. 4. This means using a URL shortening and redirection strategy, preferably one that aggregates your Pinterest analytics (views, Repins, etc.) in a central location.
Flickr Flickr (von englisch to flick through something, „etwas durchblättern“, also etwa „Vorrichtung zum Durchblättern“ bzw. „Durchblätterer“ oder von englisch to flicker, „flimmern“) ist ein kommerzielles Web-Dienstleistungsportal mit Community-Elementen, das es Benutzern erlaubt, digitale und digitalisierte Bilder sowie kurze Videos von maximal drei Minuten Dauer mit Kommentaren und Notizen auf die Website zu laden und so anderen Nutzern zugänglich zu machen („zu teilen“). Neben dem herkömmlichen Hochladen über die Website können die Bilder auch per E-Mail oder vom Mobiltelefon aus übertragen und später von anderen Webauftritten aus verlinkt werden. Geschichte[Bearbeiten] Flickr wurde von der Ludicorp Research & Development Ltd. entwickelt, einem 2002 in Kanada gegründeten Unternehmen mit Sitz in Vancouver. Flickr hat nach eigenen Angaben ca. 5000 Uploads pro Minute und knapp 77 Mio. Seit dem 12. Am 12. Funktionen[Bearbeiten] Kooperationen[Bearbeiten] Sichtbarkeit[Bearbeiten] Kritik[Bearbeiten]
How Pinterest Changed Website Design Forever Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011. The site doesn't use traditional web building blocks. "It's almost like a window-shopping mode," says Khoi Vinh, the former design director for NYTimes.com. "It puts the ball back in the user's court," muses Andrew Beck, a web designer at Blue Fountain Media. "It flattens the information hierarchy," describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle. Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen. Though the hot Palo Alto startup is staying mum about its user numbers, one study found it drives more traffic to websites than Google+, YouTube and LinkedIn combined. As it has gained in popularity, so too has its unusual design. Consequently, the design caught on.
Ipernity ipernity ist eine kommerzielle Web-Plattform mit Community-Funktionen, über die Benutzer digitale Inhalte wie Bilder oder Videos längerfristig öffentlich zugänglich ablegen und mit Schlagworten und anderen Metadaten versehen können. Die meisten Funktionen stehen kostenfrei mit 200 MByte Upload im Monat zur Nutzung, bestimmte fortschrittlichere Funktionen und unbegrenzter Upload stehen nur zahlenden Nutzern („Club“) zur Verfügung.[1] Es steht in direkter Konkurrenz zu Flickr und wird daher oft damit verglichen. Der Name setzt sich zusammen aus „IP“ und „eternity“, dem englischen Wort für die Ewigkeit. Geschichte[Bearbeiten] Am 9. Verwendung[Bearbeiten] Als Zielgruppen sind besonders Familien und Künstler/Autoren im Blick. Weblinks[Bearbeiten] ipernity Einzelnachweise[Bearbeiten] Hochspringen ↑ ↑ Orli Yakuel: Flickr clone(?)
26 Tips for Using Pinterest for Business Are you wondering how your business could use Pinterest? To say there’s been a lot of buzz about Pinterest in recent months would be putting it mildly! Pinterest’s ease of use for visually bookmarking, organizing and sharing things you love has made it a hit among individuals and businesses alike. What follows are 26 tips, an A-Z guide for creating a business presence on Pinterest. #1: Add a Pinterest “Follow” and/or “Pin It” Button One important way to let your clients and prospects know about your presence on Pinterest is to add a Pinterest button. Follow buttons are a great way to let users know you’re on Pinterest. #2: Brands and Pinterest While Pinterest hasn’t yet created a distinction between a personal profile and brand page (like Facebook), early adopting brands are making good use of their Pinterest presences and the pins and boards they’re sharing. *Note: Pinterest is one of the 60 new open graph websites and apps that allow a tighter integration with Facebook’s Timeline. #26: Zine
Social-Media-Marketing: Wie die Top-Shops Pinterest nutzen Auf Basis der Liste der umsatzstärksten Onlineshops in Deutschland wollte Searchmetrics wissen, wie beliebt die einzelnen Shops bei den deutschen Pinterest-Usern sind, und analysierte, ob und wie oft die (deutschen) Domains der einzelnen Unternehmen auf der virtuellen Plattform auftauchen. Aufgrund der unterschiedlichen Zusammensetzungen der einzelnen Shops müssen die Ergebnisse jedoch differenziert betrachtet werden: So führen zwar Apple und H&M das Ranking mit den meisten Pins (642.468 und 189.416) an, allerdings läuft das komplette Onlineangebot beider Unternehmen in einem internationalen Shop zusammen - somit fließen die weltweiten Pinterest-Aktivitäten in die Messwerte ein. Konzentriert man sich dagegen auf ausschließlich deutschsprachige Webshops, setzt sich Zalando an die Pinterest-Spitze: Obwohl der Onlineshop im Umsatzranking derzeit auf dem 20. Platz liegt, pinnen deutsche User am häufigsten Bilder von Zalando-Waren an ihre virtuelle Pinnwand.
Why Pinterest Is So Addictive I would have written this article sooner, but I was busy on Pinterest. If you are still among the uninitiated, the social platform for collecting, sharing, and commenting on of photos of personal passions is uniquely engaging, absorbing, and addictive. The human instinct to collect things--be it baseball cards, miniature spoons, or teacups--is as old as stuff itself. But why would Pinterest, which has been around since 2008, be attracting such swarms of devotees now? Finding Your Happy Place and Sharing Your Ideal Self Dr. Long believes that Pinterest, like Facebook, relies on people generating content that interests other users, so once a critical mass of people comment and re-pin, it reinforces others to generate content. It’s more than just a critical mass of users, though, that’s driving Pinterest’s growth, says Long. In contrast to Facebook, Long believes Pinterest is a refuge from relationship status, check-ins at restaurants, or pictures of kids. Perfecting the Art of Collecting
Pinterest: Everything You Need To Know Is In This Massive Post Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you. Some Demographics Some think the majority of the users are females, they’re right. But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest I understand, you need to know if it’s worth putting some of your marketing energy into something before you jump in. How do you get in? Pinterest is still on an “Invitation Only” stage. Promotional
Make Money Selling Your Photos and Marketing Your Photography Business - Photopreneur How Pinterest Is Becoming the Next Big Thing in Social Media for Business Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. How It's Being Used Perhaps the most powerful business application is the ability to post images of your company's products on your Pinterest board and link them back to your website. But remember that this is social media. Related: What's With All the Interest in Pinterest? But savvy social media users know not to get too promotional. Driving Sales Pinterest already is driving buyers to some websites.