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Home Mobility & Trends | JCDecaux’s blog on creativity and innovation in the city How Rihanna Used a Groupon Strategy on Facebook to Launch Her Album Even if you're Rihanna, you can't just drop an album these days and rely on your fame to propel it up the charts. Just as A-list Hollywood actors are compelled to go on talk shows to promote their new movies, top-tier singers have to make the rounds when a new album comes out. However, when it came time to promote Talk That Talk last fall, Rihanna was on tour. "It was a timing issue," says Jules Ferree, senior director of digital for Island Def Jam, the label behind the release. Years ago, you'd be out of luck if that happened, but in the social media age, Universal was able to find a Rihanna substitute of sorts. Doing so harnessed the singer's huge social media following. Universal's solution was UNLOCKED, a Facebook app that tapped an idea pioneered by Groupon — the "tipping point strategy." The idea of creating a timeline of events to keep fans engaged over a period of time isn't new. Did it work?

Blog — Metalworks by Maxus The first-mover in the space belongs to the media publishers, most of them offering a condensed version of their app on the watch. The New York Times has introduced “one-sentence stories”, going as far as calling them a “new form of storytelling to help readers catch up in seconds.”[3] Others like The Economist leveraged the voice technology feature to read out its stories when users tap on a story from its Apple Watch app – in a British-accented voice! Jason Kint, CEO of Digital Content Next, a trade group for publishers that includes Conde Nast and the Times, said Apple Watch creates an opportunity for well-known media brands. "Everywhere and every minute, people are starving for access to reliable information, entertainment and news," he said. From a brand perspective, Melvin Wilson, a consultant with IPG Mediabrands sees the Apple Watch as a vehicle for sharing offers, coupons and loyalty rewards.