Virtual Mentoring The Smart Way Taking your business to the next level requires that you gain knowledge and more importantly wisdom. Do you have the right connections? Are you spending time getting the correct resources? Who are you taking your advice from? 3 Simple Tricks for Getting New Customers Smart marketers know that as much as 80% of their revenues come from repeat customers. Once you transform someone from prospect to customer and then give them a great experience, your next sale to that customer will be much easier. In fact, oftentimes the next sale will be initiated by the customer without any effort on your part. So the best way to get more sales from repeat customers is...make more sales to first-time customers! For instance, if your initial sale to a customer is $40, but the average customer will purchase four more times within the first year, then a new customer is actually worth $200 in the first year.
The Next Time You Cut Your Finger, Save a Life - Business The next time you cut your finger, you could help save a life. Ten thousand people need bone marrow transplants each year to fight life-threatening diseases, but only half of them get one. “Bone marrow donation is a numbers game, and right now the numbers are not working in our favor,” says Graham Douglas. Owners and Entrepreneurs Management Program - News Entrepreneurial activity in Spain fell by 15.7% last year according to IE Business School´s findings published in the 2010 GEM Spain Report Madrid, March 23, 2011. Entrepreneurial activity fell by 15.7% in 2010 according to the latest GEM (Global Entrepreneurship Monitor) Spain Report prepared by IE Business School. The report places Spain among the 6 least entrepreneurial countries of the 59 included in the global edition of the report. The annual survey provides a snapshot of the situation of entrepreneurs in Spain and more than 50 other countries, complete with the opinions of experts and entrepreneurs, who gave a more negative evaluation of entrepreneurship last year than in 2009. Some 53.3% felt that it was "much more difficult" to set up a business than before, compared to 47.7% in 2009.
Five Low-Cost Local Marketing Ideas Over the years I've found that most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales. Related: How to Stand Out by Keeping it Simple Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. They should network and then create marketing strategies and events that are beneficial to all parties. Here are some marketing ideas to consider before breaking out the big bucks:
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What You Need to Know About Pricing In Impact Pricing: Your Blueprint for Driving Profits from Entrepreneur Press, pricing expert Mark Stiving offers practical advice to business owners on how to price products and services. In this edited excerpt, he explains several important pricing concepts. Price may not be the basis of your corporate strategy, but you must have a pricing strategy to implement your corporate strategy. Remember that pricing strategies are big-picture decisions that provide guidance to the people within your organization who actually set prices. They are your pricing processes and policies. Foursquare App That Makes You Regret Sizzler Perhaps you don’t need an app to help you regret Sizzler or your other guilty pleasure. If you’re a foursquare user who wants some gentle encouragement to check in to healthy venues, there’s a new app to check out. But unless you spend a lot of time at parks and gyms, be prepared to be a bit discouraged. Fitsquare uses the foursquare API to track your check-ins and apply points based on the category of the venue. Go to the gym and it’s nine points (more points are good). A pub will bring you down four points.