peerbackers.com 3 Simple Tricks for Getting New Customers Smart marketers know that as much as 80% of their revenues come from repeat customers. Once you transform someone from prospect to customer and then give them a great experience, your next sale to that customer will be much easier. In fact, oftentimes the next sale will be initiated by the customer without any effort on your part. So the best way to get more sales from repeat customers is...make more sales to first-time customers! For instance, if your initial sale to a customer is $40, but the average customer will purchase four more times within the first year, then a new customer is actually worth $200 in the first year. Much more than the initial $40! To help you do this, below are three tips for attracting first-time customers. First-Time Customer Strategy #1: Give Them a Deal Some companies go as far as to lose money on their first sale (known as a loss-leader), knowing they'll make it back with an immediate upsell, monthly service, or future sales. You can do the same with videos.
Wefunder (us) fondomat.com Five Low-Cost Local Marketing Ideas Over the years I've found that most entrepreneurs spend too much time and money on promotions that don’t generate new business. Whether it is local sports sponsorships, newspaper-ad buys or social media, they waste money on marketing strategies that may boost their egos by making them local celebrities, but don’t actually translate into sales. Related: How to Stand Out by Keeping it Simple Entrepreneurs, especially those relying on customers in their local areas, should first focus on networking with other area businesses, major employers, schools, churches and other organizations. Here are some marketing ideas to consider before breaking out the big bucks: 1. 2. Related: How Partnerships Can Help Extend Your Small Marketing Budget 3. 4. 5. These strategies don’t take up much time. Even though there is some cost in products or services given away, the risk is small because people actually have to show up and buy something to achieve the savings.
Note d'observation What You Need to Know About Pricing In Impact Pricing: Your Blueprint for Driving Profits from Entrepreneur Press, pricing expert Mark Stiving offers practical advice to business owners on how to price products and services. In this edited excerpt, he explains several important pricing concepts. Price may not be the basis of your corporate strategy, but you must have a pricing strategy to implement your corporate strategy. Remember that pricing strategies are big-picture decisions that provide guidance to the people within your organization who actually set prices. They are your pricing processes and policies. When you ask a marketer "What are some pricing strategies?" Neutral Pricing Neutral pricing, the most common pricing strategy, means that you price so that your customers are relatively indifferent between your product and your competitor's product after all features and benefits, including price, are taken into account. Penetration Pricing Penetration pricing means pricing more aggressively than neutral.
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