The Complete Guide to Building Your Personal Brand Written by Neil Patel & Aaron Agius Introduction What is branding? My parents like to tell a story from my childhood. Now, I was only two or three years old at the time. My parents would sometimes take me to McDonald’s for a Happy Meal. That is branding. A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. Branding on a business-level is common, but today branding is becoming just as important on a personal level. Why should you build your personal brand? Building a recognizable personal brand opens professional opportunities. Creating a vision for your future and implementing that vision can lead to: A better job Better contacts and clients for your company Industry recognition And more If you’re looking for a better job, you want your potential boss at your ideal company to associate your personal brand with something that she needs on her team. Not Everything In This Guide Will Apply To You
Google+ TemplateSociallyStacked Posted by Dana Kilroy on 08 Nov 2013 / 0 Comment 11/13/13 UPDATE: Google+ header and profile photo dimensions have changed since we posted this. We’ve updated the template; download the PDF below. While Twitter has been all over the news this week, we’ve been studying up on Google+. A few weeks ago we asked our users which platform they wanted to learn more about and Google+ was a top request….So for our next Small Biz Social Friday series we’ll be looking at how brands can use this important and fast-growing (but not super intuitive) social network. To help you get started, we created a handy template guide with size requirements for cover and profile photos. Here are some posting tips: And here’s the cover image guide: Download the PDF version of this guide here. How have you been using Google+? Comments comments
3 Top Tricks of Successful Job Seekers In a decade of recruiting for countless sales and marketing jobs spanning numerous industries and locations, there is a reliable stable of tricks I’ve seen job seekers use to put themselves ahead of the crowd in any interviewing situation. Below are the top 3 tactics to take your interviewing to the next level, bringing you more and better employment offers. 1. Do Meaningful Research — Once you’ve secured an interview, everyone knows the basic rule “do your research.” The idea of doing research on the company prior to the interview isn’t so you can rattle off factoids you gleaned from their website or list their major competitors to prove you read up a little on the industry. Set yourself apart by digging into as much recent history of the company as you can find (e.g. recent earnings reports for public firms, press releases and social media profiles, articles in the media about the industry). 2. By and large this is about listening and watching (when not on a phone interview). 3.
Personal branding Personal branding is the practice of people marketing themselves and their careers as brands.[1] While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.[1] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[2] Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.[3] Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks). History[edit] Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich[citation needed] by Napoleon Hill. Social Media[edit] Criticisms[edit]
Web Analytics in Real Time 5 Ways To Refresh Your Personal Brand In 2015 1515Are you ready to make 2015 the best year for your career? If so, it might be time to refresh your personal brand. Refreshing your personal brand will make you feel more confident about your career, discover new opportunities, and get noticed by employers. By refreshing your resume or updating your online portfolio, you can make small changes to your personal brand that will make a big impact on your career. Here are five ways to refresh your personal brand in 2015: 1. Relationships play an essential role in your personal brand because they can help you discover new ideas and identify your strengths. 2. Your online presence says a lot about your personal brand. Invest some time (and even money) in refreshing your professional website. 3. Your appearance determines how people perceive you. For example, if you feel like your wardrobe is outdated, consider adding a new blazer or statement piece to your closet. 4. Are you still using the business cards you created in college? 5.
Warren Buffett 2013 Shareholder Letter Create A Simple Social Media Strategy In Fifteen Minutes It’s a New Year and a new you! Or, at least, that’s what most of us are in the habit of saying. We create resolutions and set goals and are determined to follow through. However, somewhere around February 1, the new shine of the year wears off and, for most people, the commitment to achieving those goals. A social media strategy plan needn’t be a novel. Identify your goals.
Warren Buffett Pay Are You a Lame Career Seeker? I spoke recently to a group of approximately 40 job seekers who were alumni of a well respected and nationally ranked major university. They interacted well, asked questions, and seemed genuinely interested in the topic. I volunteered my time free of charge and made several offers of help to this audience. That’s the good news. Now for the bad news: The majority of the audience was composed of lame job seekers. Before I go any further and before you become indignant and stop reading, let me explain what I mean by the adjective “lame”. “impaired or disabled through defect or injury” Lack of Initiative Can Hurt Your Search These job seekers, as well as many of those I have met and conversed with by phone, fit this definition perfectly. Let me explain a little further. I offered them a helpful “How to prepare for a job interview” document and asked them to email me if they wanted a free copy. Take a Hard Look in the Mirror You deserve the best career life has to offer.
We need to change everything on campus: Anant Agarwal of edX on MOOCs Anant Agarwal of edX reveals his vision for the future of education at TEDGlobal 2013. Photo: James Duncan Davidson Whenever something is declared the subject of “the year of,” you know said subject is ripe for a big fat backlash. So, when The New York Times declared 2012 “the year of the MOOC,” it thus came to pass that massive open online courses should next become the subject of massive, open, often online criticism, as critics gathered to air both their disappointment that said courses had not in fact proven the savior of a broken education system — and almost transparent delight and glee at same. That’s not to say that the MOOC bubble couldn’t stand to lose some of its air. Anant Agarwal: Why massive open online courses (still) matterCase in point: Anant Agarwal, who spoke at TED Global in Edinburgh in June 2013. So let’s start with the question on everyone’s lips: what do you make of the backlash against MOOCs? Do you see this happening? I confess, I am not an engineer. Absolutely.