Tout savoir sur les formats publicitaires Facebook [Dossier Facebook Marketing]

5 Biggest Facebook Timeline Mistakes 1. Ignoring the Cover Photo Guidelines The Cover Photo works as your brand´s personal billboard with a strong visual impact, but only if you use the space wisely. You shouldn´t forget that it´s designed for storytelling, not promoting. Facebook released strict guidelines that ban promotions, coupons and advertisements. Gamestop to J.C. Penney Shut Facebook Stores: Retail (Corrects to remove wrongly attributed quote in seventh paragraph of Feb. 17 story.) Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Gamestop has company. Over the past year, Gap Inc., J.C.

Fan Growth Slowed Slightly After Brands Switched To Facebook Timeline [STUDY] About six weeks after the first brands began switching their Facebook Pages over to Timeline, some data is beginning to trickle out and it's not all good. Facebook has yet to offer any overall analysis of brand pages before and after the Timeline switchover, but Wildfire Interactive, a social media marketing firm, has studied 67 brands that adopted Timeline and has released those results exclusively to Mashable. The report looked at the brand pages' performance before and after the switch over a nine-week period.

How To Use Facebook Places For Your Business Want to have your own business show up within Facebook Places? For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. As such, Facebook has released a new guide for businesses to learn how to merge Facebook Pages and Facebook Places into a single Page.

5 Tips to Maximize Your Brand's Facebook Reach Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad product, Reach Generator — there are several tactics known to work. How to Claim Your Facebook Places - PCWorld Business Center If your business is a brick and mortar location that customers visit in person, odds are good that it will end up in Facebook Places whether you put it there or not. Even if you don't choose to take advantage of Facebook Places to promote business, you should still claim ownership of your place to ensure the information is accurate. With half a billion Facebook members, odds are good that at least a few of them are your customers.

10 Creative Ways to Use Use Instagram for Business Are you thinking about putting your business on Instagram? Are you looking for content ideas for this increasingly popular mobile social platform? Read further to discover how you can use Instagram to give your business extra visibility and better engage with the Instagram community. EdgeRank and Graph Rank Defined Facebook has two algorithms that are important to marketers and developers but are largely misunderstood by people across industries. Graph Rank and EdgeRank are what the social network uses to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom. Graph Rank applies to Open Graph applications, not page posts or friend’s status updates.

Facebook Insights — My Favorite KPIs (as of Dec-2011) This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding and using the latest release of Facebook Insights. In this post, I’ll cover what metrics we’re generally gravitating towards as effective ways to measure the performance of a Facebook page. As many, many, many people pointed out before the latest update to Facebook Insights, Page Likes (or “fan count”), while easy to measure, is not a particularly meaningful metric.

Think! Social Media Last week, the old version of Facebook Insights faded into history, replaced by a leaner, more focused version. The new Insights places less of a focus on Likes, as maturing Fan pages switch from Growth to Engagement+Growth. Troy Thompson at Travel 2.0 made this observation earlier this year. 2012 will be all about Engagement. The ultimate guide to the Facebook Edgerank algorithm EdgeRank is one of the most important algorithms in marketing. Despite this, very few people have heard of it and fewer still can claim that they fully understand it. EdgeRank is the name of the algorithm which Facebook uses to determine what appears in their users’ news feeds. The news feed is Facebook’s ‘Killer App’.

How to increase Facebook company page engagement Here’s an interesting case study about how Eloqua ran a project on Facebook company page optimisation. We’ve summarised some tips based on this project run by BrandGlue, which grew the Eloqua Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry averages. The creative was executed by JESS3 and PageLever supplied the data. These are main learnings we took from the case: 1.