8 Things to Avoid When Building a Community
Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement.
SEO Dashboard in Google Docs with Google Analytics and SEOmoz Mozscape
If you spend too much time in your daily SEO reporting activities, pulling, integrating and sharing your SEO traffic data from Google Analytics and link related metrics from tools such as Open Site Explorer you have arrived to the right place! The Solution: An SEO Traffic & Link Popularity Dashboard in Google Docs. Let’s use the APIs of Google Analytics and SEOmoz MozScape to import their data to Google Docs and easily automate and share our SEO Dashboards. I promise it’s going to be much easier than it sounds (no coding involve!)
How 7 Startups Are Building Their Online Communities
This post originally appeared on Dyn.com, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. Community management is anything but a science. But, more and more startups are figuring out early on that defining what "community" means to their business, and then working to incorporate and respond to that community is an essential element in their growth and the maturation of their products. What follows is an in-depth look at how seven startups at various stages of development are approaching community management. For some, the in-house Community Manager is a must.
Creating an Ecommerce Tracking Plan for Google Analytics
Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my measurement plan. A quick caveat: there are lots of different sized ecommerce businesses, some more complex and advanced than others.
5 Tips for Building Vibrant Branded Online Communities
Justin Fogarty is the online community manager at Ariba, a leading provider of collaborative business commerce solutions. Follow Justin on Twitter @justacio or join the thousands interacting on his community, the Ariba Exchange. The goal of many companies is to facilitate a vibrant online community around a brand or product.
HOW TO: Optimize Your Social Media Budget
As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn't quite been mastered by most companies. Analyst Jeremiah Owyang and Founder Charlene Li of digital strategy consulting firm Altimeter Group, released a report on Thursday about "How Corporations Should Prioritize Social Business Budgets." In short, the report concludes that budgets should be based on the maturity level of a corporation's social business programs. Altimeter interviewed 140 corporate social strategists to create a standard for categorizing programs into novice, intermediate and advanced maturity levels.
Membership Qualifications
Membership in our community is a special experience. You’re not joining an association or a networking group — you’re instantly adding a resource that will help you make more informed decisions and operate more efficiently. How to apply for membership: First, review our membership requirements (sidebar) and make sure our community is for you.Contact us and we’ll set up a brief interview. We’ll answer any questions you have and discuss your social media program.
6 Turnkey Tools for Content Distribution
Shane Snow is a New York-based tech journalist and co-founder of Contently.com, a marketplace for brand publishers and journalists. It’s never been easier to become a publisher, but being a publisher ain’t easy. Today, the scarce resource in the publishing world is not infrastructure; it’s audience. To compete for reader attention, bloggers are finding they not only have to produce better content, they also have to figure out a way to get it in front of people. Content discovery engine Outbrain composed a haiku on the subject, and though I hate cliches, this one rings true. “If you wrote a blogAnd no one came to read itDid you write a blog?”
HOW TO: Deal With Negative Feedback in Social Media
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and large, this type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support.
12 Social Media Tools Recommended by the Pros
Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy.
Social Media Strategy Framework
Intersection Digital Marketing Digital Marketing and Communication Strategy, Implementation & Education Vancouver Marketing Consultant You are here: Home / Social Media / Social Media Strategy Framework Social Media Strategy Framework
The Future of the Social Media Strategist
The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles.
