5 B2B Email Marketing Goals that Make or Break Results [VIDEO] Email remains the Swiss Army knife of B2B Marketing. It does a lot of things, and it does them really well. But email’s performance is only as good as your goals. Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them. #1 Connecting with new prospects Emails are ideal for starting relationships with potential customers. They enable personalized touches at scale. That’s why 13% of B2B leads come from this channel. Related: A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC] #2 Nurturing leads and opportunities Emails play a key role in keeping leads engaged throughout the sales cycle. They help deliver compelling content at each stage of the sales process. 51% of B2B marketers personalize lead nurturing through email segmentation. Related: Value Your Leads: Lead Nurturing Best Practices to Boost Conversion #3 Automating response to specific triggers Emails provide a personalized way to automatically respond to lead activity.
4 Trends That Will Drive B2B Healthcare Marketing in 2019 Marketers have chosen a profession that constantly changes and evolves to meet the needs and wants of the customers. Therefore, it has become the industry norm to look out for the latest trends so they remain relevant and useful. Marketers cannot risk getting too comfortable no matter how effective their methods are. Expanding the knowledge on the new healthcare marketing trends can be rewarding though. Here are some of the upcoming B2B healthcare marketing trends in 2019 that are worth taking a look at. Video as a healthcare and medical marketing strategy 2019 is the year when healthcare marketing is expected to turn away from the old-fashioned theme and move forward instead to a more technologically-driven trend – video. Videos continue to evolve and can be used as a sales and marketing tool. Healthcare businesses that include a video on their website are more likely to land on page one of Google’s search results. Related: Social Media for Healthcare: Modern SMM Procedures to Utilize
5 Winning Sales Cadence Examples (and Lessons to Draw from Them) So you finally have leads flowing into your pipeline. Now what? Which leads do you contact first? Should you reach out via email or phone call? How many times should you contact a prospect? If you haven’t yet fully answered all these questions or aren’t very sure of your answers, then chances are you need to develop a solid sales cadence for your sales team (or your current one needs some refining). This post helps you build a winning sales cadence by taking a look at examples that have already been shown to work. Related: A Crash Course on Lead Nurturing… And Why it Matters Sales Cadence: Some Basics To make sure we’re on the same page, let’s first lay out some sales cadence preliminaries: what it exactly is, why you need one, and what other things to have on hand. A sales cadence is simply a timeline of sales activities and methods reps follow to engage leads. Clearly, having a well-defined sales cadence makes things in your sales process run more smoothly and more efficiently.
Answering Quora: How do I sell medical devices to hospitals? This question gets asked a lot of times on Quora and tends to generate some interestingly varied responses, given the broad scope the topic covers. In this post, we’ll discuss our take on this question by focusing on a specific aspect of selling medical devices: deciding between doing direct selling vs. partnering with distributors. Choosing the right sales channel is a critical decision to make since it’s going to influence whether or not your product reaches the customers you’re aiming for. That’s why arriving at this decision involves weighing a lot of factors. Related: Industry Insights: Fixing What’s Wrong With B2B Healthcare Marketing Laying the Groundwork But first, it’s important to note some of the things you need to take into account prior to bringing your medical device to market. Related: Healthcare Consulting Firm Poised to Expand in High-Growth Market #1. Accordingly, partnering with a distributor is a good option if: #2.Taking the Direct Sales Route The Takeaway
SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan. To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries. By providing an open API that allowed global customers to integrate any payroll system with the Client’s suite of HR software solutions, the company aimed to bring its product portfolio in front of a broader group of potential customers. But first, the company needed help with a key part of their customer acquisition strategy: direct outreach. Before partnering with Callbox, the Client’s marketing team was generating an average of 6 booked appointments for their sales reps per month.
Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK] Download our free ebook: The sales process begins with lead generation. To acquire customers, you first need to attract leads. But with all the changes happening in marketing today, modern lead generation can easily overwhelm most marketers and marketing teams out there. This free guide helps you cut through the noise and focus on the essentials of lead generation. Master each step in the modern lead generation cycle, from setting goals to tracking results Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels Find out how to optimize your campaigns with the right process, people, and platform Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource.
Industry Insights: A Telco Player’s Guide to Win B2B Buying Teams Over As B2B customers now occupy a growing share of telco’s revenue mix, companies continue to proactively look for ways to capture more of this increasingly-critical market segment. But to really thrive in the B2B telecom sector, vendors need to understand the unique factors that affect customers’ buying decisions. One such factor that plays a key role in the B2B purchase process is the involvement of multiple stakeholders in evaluating and acquiring business solutions. On average, it takes 6.8 decision makers to formally greenlight a B2B purchase, with the number of stakeholders in some buying groups reaching double-digit figures. In a buying team, each decision maker has her own objectives and priorities in the purchase. Winning a customer requires the ability to tailor your marketing message for each stakeholder in the group so that they’ll have the information and insight needed to make an informed choice. The Changing Rules of the Game The boundary between telecom and IT gets narrower.
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO] Telemarketing still pretty much remains a numbers game. To deliver results, calls need to be made at scale. Not convinced? Let’s do the math… Let’s say your funnel looks like this: 15% of contacts you reach are decision makers 25% of decision makers contacted become qualified leads 50% of qualified leads become sales-ready If you want your reps to meet 20 opportunities, you need to call up over 1,000 prospects. Keep in mind that’s all based on some pretty decent conversion rates. If those percentages go down, you have to call more contacts to hit your targets. That’s why you need volume to get results. To manage and improve sales call volume, keep a close eye on these 4 crucial metrics… Humanize your marketing automation and lead nurturing process. #1 Calls Per Hour This shows you the average rate an agent/rep places calls.High calls-per-hour numbers are generally a good sign.But when this metric is too high, it indicates low-quality conversations.So, don’t look at this metric by itself.