Landing Page Optimization For Dummies Cheat Sheet Cheat Sheet Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search engine placement into sales conversions and real money. Common Landing Page Optimization Terms Landing page optimization terms such as conversion and SEO may look familiar but remain a mystery to you. Benefit statements: Benefit statements show how your product or service solves an immediate problem. Essential Landing Page Optimization Tips Follow these optimization tips to keep visitors who land on your Web page from moving to other sites. Choose keywords carefully. Web Resources for Landing Page Optimization Want to find out more about landing page optimization? SEO Chat: Use this site to check out the keyword density used on your site and the competitor’s site. Optimize a Landing Page by Troubleshooting the Fold
How to Sell A/B Testing to a Skeptical Client While SEO, SEM, Web Analytics, and Usability have become commonly established as cornerstones of any successful online business, A/B testing remains a discipline shrouded in mystery and misunderstanding. The fact that few companies understand what it really is, and how they can benefit from it, leads to a high level of skepticism and anxiety that makes A/B testing a tough sell. This article will give you 6 tested and proven methods for mitigating anxiety and selling A/B testing to a skeptical client. 1. The first step in building a relationship with a skeptical client is to understand who you are selling to and how your service will help them solve their specific problems. Learn as much about the client as possible. Also, make sure to research the competition. Moreover, if you’re already in dialogue with the client, ask them to describe their main conversion related challenges, as well as the dream conversion scenario. 2. Don’t be a show-off 3. This is where case studies become your ally.
544 Conversion Rate Optimization Tips (now 741 and counting) All tips are appreciated. Here's 544 ways to make you landing pages convert more effectively. Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off. The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement. Naturally, there will be some repetition of the core principles, but it’s a good idea to read the perspective of several experts when forming your own opinion. The Art of the Landing Page: 7 Tips For Increasing Conversions Tim Ash 7 fundamental tactics from one of the industry’s established leaders in landing page optimization and testing. Read more 31 Conversion Optimization Tips – and Counting Chris Goward – Wider Funnel A great quick read from Chris Goward. Read more 108 Ways to Improve Your Conversion Rate Conversion Rate Experts Read more 10 Tips for Writing the Ultimate Landing Page Read more Wingify Kayden
Five surprising split testing tips | Facts and Figures Split testing – the process of simultaneously testing multiple versions of your site – can provide some surprising results; sometimes changes don’t have the impact you expect. We’ve compiled 5 tips to broaden your horizons and open your mind to some counter-intuitive split-tests which could seriously boost your profits. 1. Sometimes call-to-action buttons should stand out less “Add to basket”, “Checkout”, “Sign up now”– Call to actions buttons are usually a high priority for any split testing plan. Our natural instinct is to make them bigger, brighter and ultimately to stand out as much as possible. If you’re nodding along so far and thinking “too right”, follow this link to see that you can definitely go too far! The image to the right is the current Amazon “Add to Basket” button. In contrast, red buttons can stand out even more, but are often subconsciously associated with danger. Recommendation: Split test de-emphasising elements of your calls to action 2. 3. 4. 5.
5 Landing Page Conversion Killers You may not know it, but there are a few conversion killers that stalk your landing pages, hacking and slashing away at your leads and sales when you aren’t looking. They’re quite insidious… you may not even know you’re making these mistakes. Fortunately, there are a variety of studies that can help us out in this regard. Today we’re going to look at a few more research studies that can help you drastically improve the “leaks” your landing pages may have at this very moment. Here are the 5 conversion killers you need to look out for… 1. Designers are going to rejoice hearing this, but marketers need to play close attention as well. All of that typography stuff that your design guy/gal warned you about? They were right: according to this study on readability, small margins were good for one thing — making people read faster. The problem was that they also drastically cut down reading comprehension, and everybody knows that an effective landing page is one that gets it’s message across clearly.
A/B Testing Helps Company Get 20 Percent More Click Throughs A/B Testing Helps Company Get 20 Percent More Click Throughs Businesses with an online presence need to recognize the dynamicity of customer preferences for them to thrive. There is not, however, no room for trial and error. While constantly changing the interface of a website requires too much effort and cost, A/B testing effectively determines the exact demand of the audience without it actively knowing its participation. This case study shows the impressive results after six months of testing. Sim Only collaborated with Maxymiser – one of the leading international experts in multivariate testing – to try an experiment. Layout Variations In all cases, website visitors are able to choose multiple brands at the same time by clicking selection boxes. In the first set of tests, sim card photos were used as the main image on the pages. 1. 2. To continue improving, Sim Only took testing a step further, and tried a second test. 3. 4. The Plan Audience Verdict photo credit: sterte
Design To Sell: 8 Useful Tips To Help Your Website Convert Advertisement As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing. You may want to take a look at the following related articles: 1. Research shows that objects and images you see around you can prime you for certain behaviors. LegacyLocker features a photo of a happy family on its landing page, presumably to evoke in visitors a warm feeling for its product and a desire to care for their loved ones. When choosing images for your website, think carefully about the message you’re trying to send. 2. There is a phenomenon in marketing known as “choice paralysis.” The Highrise pricing list shows a set of monthly payment plans. 3. 4. 6. 7. 8.
Top 50 Posts on Conversion Rate Optimization No matter what type of website you run, conversions and conversion rate management should be a top priority for your business. If you run an ecommerce website, your obvious goal will be to make more sales, but even if you’re simply generating leads or building brand awareness for your business, you’ll want to have a mechanism in place to help improve your conversions. And since there’s already been so much great content written on this subject, we highly encourage you to check out any of the following posts, depending on where you and your business are in terms of conversion rate optimization. What is Conversion Rate Optimization? The first step to improving your website’s conversion rates is simply to understand what conversion rates are, how they’re measured and what steps can be taken to optimize them. Wikipedia – Conversion Optimization SEOMoz – The Definitive How To Guide for Conversion Rate Optimization ClickZ – Variations on a Theme: Making Measurable Website Changes