Médias sociaux > Tour d’horizon du social commerce Voilà plusieurs semaines que la blogosphère s’affole au sujet du social commerce. En fait les pratiques de social commerce existent depuis de nombreuses années, mais plusieurs publications récentes ont intensifié les discussions. Il y a ainsi eu la publication par Altimeter de Pioneers on the Move: Rise of Social Commerce, ainsi que le livre Social Commerce par Julien Chaumond. Je vous propose donc de faire le point sur les différentes pratiques ainsi que la réalité de ce qu’est le social commerce. Une définition du social commerce Comme toujours, impossible de se lancer dans un tour d’horizon sans une définition. je vous propose donc celle-ci : “Le social commerce est une pratique liée au commerce en ligne qui implique l’utilisation des médias sociaux, au travers d’interactions sociales et de contributions, pour aider l’achat ou la vente de produits et services“. L’auteur a ainsi identifié les 7 actions / fonctionnalités suivantes : Social commerce d’hier et d’aujourd’hui
UNIT4, a sleeping giant This week I attended UNIT4's UK user conference as a paid speaker. I was more than glad to do so because it gave me the opportunity to help showcase customer success and innovation. The show lived up to my expectations and was one of the best user conferences I've attended in a very long time. Long story short, UNIT4, based out of the Netherlands is an ERP vendor that reported $555 million for 2010. I first came across CODA and Agresso around 1996-7 when they were independent companies. What I didn't know until this week is that in Sweden, they have 150,000 users in 170 separate organisations of which 150 are government bodies, running ERP in a single instance. UNIT4 doesn't see that as anything special because it claims to have been running shared services for customers since 1998. My job at the conference was to publicly speak with customers on this topic because as anyone knows, vendors can say what they wish but it is customers who tell the real stories.
Looking into the Future of Digital Marketing The Future of Digital Marketing conference, presented by Econsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion. After the opening keynote, four hour-long sessions were devoted to the travel, financial services, retail and publishing industries. These were the themes of the day: The Future of Digital Marketing Is the Future of Marketing Digital channels are increasingly crucial for all advertising and other communications with consumers. The Future is Unknowable—But It’s Already Here Few speakers were prepared to predict the future. Within a few years, one or two genuinely new technologies will burst on the scene. Respect Is Key In a world of behavioral targeting and the mountains of information being amassed about Internet users, transparency is more important than ever. Top tips: Going Back to Basics A recurring refrain in all the industry sessions. Website optimization.
Business models to monetize publishing in the digital era At TOC, you’re as likely to run into media professionals, entrepreneurs and innovators as you are publishers, booksellers and others working in traditional publishing. This, in turn, makes the underlying themes as varying and diverse as the attendees. This is the third in a series, taking a look at five themes that permeated interviews, sessions and/or keynotes at this year’s show. The complete series will be posted here. As traditional publishing is more and more disrupted in the digital era and deeper and deeper discounts in digital publishing become the norm, big questions about revenues — and where they’ll come from — arise. In a keynote address, Andrew Savikas, CEO at Safari Books Online, talked about lessons learned at Safari and why digital subscriptions and access models matter for publishers. Savikas talked about what ebook subscription models look like and with what kinds of books such models work best. Related:
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