Twitter: quelques outils et astuces pour votre prochain événement

Les chiffres des Médias Sociaux #2 Chaque Lundi, retrouvez un ensemble de chiffres intéressants et surprenants, vus sur les Médias Sociaux (Blog, Facebook, Twitter, Linked In, Foursquare…) Un rappel des chiffres condensés à lire en moins de 5 minutes. - 3% : en interrogeant les personnes de 16 à 25 ans, 3% des personnes estiment que Mark Zuckerberg (Facebook) est une des 10 personnes les plus innovantes de tous les temps. Steve Jobs (Apple) est le 2e devant Alexandre Bell (inventeur du téléphone) mais derrière Thomas Edison (Electricité). - 13 : c’est l’âge minimal pour créer un compte Google+ (18 ans auparavant). Des mesures pour la protection des mineurs ont été prises pour les avertir lorsqu’un adulte entre dans leurs cercles ou leurs conversations. - 14% : c’est l’évolution du E-commerce en cette première semaine de solde par rapport à 2011. - 29% : des américains possèdent une tablette ou une lisseuse. - 61% : des salariés des entreprises sont sur Facebook. Les premiers chiffres sont disponibles ici About the author

CFL-French A Brief and Informal Twitter Etiquette Guide I love Twitter. I think the service is a wonderful tool that permits a whole new way of communicating. The thing is, it’s also a place where newcomers might often make some mistakes in their choices that will likely be taken in a negative manner, and will likely result in an unfollow or a block from other Twitter users. The idea to write a brief and informal twitter etiquette guide came from my new friend Zaven, who asked whether, in some cases, people might just be behaving in a social structure that makes sense to their culture, but not mine. He might be right. With that as a motivator, here are some guidelines for Twitter to consider. Maybe, as this is fleshed out, you’ll have some ideas to add or subtract to the guide, and we can update it accordingly. A (less) Brief and Informal Twitter Etiquette Guide A complete bio and avatar pic (I like people’s faces, but do what you will) is always a good idea. It’s okay to follow people you don’t know on Twitter. Your thoughts are important.

BreakTime – You need a break 15 astuces pour faire de Twitter un réseau social à votre goût 10 presentations to help you become a digital planning genius What makes a good online media planner? Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one. However, I’m beginning to think that lateralisation is of major importance. Using both sides of the brain is a major element to successful digital planning, especially given that there is a growing importance to understand how best to influence and engage users, whilst simultaneously being calculating and analytical. That’s not to say either/or doesn’t have a place – I’m conscious that both the objectives and channels used have a bearing on this – but from a general perspective, the best of both will likely be more beneficial. Below, I’ve dug out some thought-provoking presentations which I think help to support my current wobbly line of thinking around this. Account Planning in Digital Age What is media planning? The brief in the post digital age

IUCN red list 2011 – in pictures | Environment The latest update of the IUCN 'red list' of threatened species illustrates the efforts undertaken by the International Union for Conservation of Nature (IUCN) to expand the number and diversity of species assessed, improving the quality of information in order to build up a better picture of the state of biodiversity The Crowdsourced Twitter Marketing Book by Katie Morse on Aug 20, 2010 Twitter can be daunting for the uninitiated. Especially for brands jumping into Twitter for the first time. How do you handle jumping into the conversation without seeming like the new kid on the block? How do you even find people to talk to? There’s often a lot of factors that go into maintaining an engaging and “good” Twitter account, but the first place to start is often the one that answers most questions – how do I start to build my following on Twitter? 1. If you’re on Twitter for any length of time, you’re bound to come across at least a few “Get 10,000 followers in 10 days!” Think of it this way. It is more genuine to start talking with one person, and then organically discover who else you have something in common with and talking to them. 2. This sounds easy, right? Interesting doesn’t mean pushing out content about this product or that product (though that can be included in the mix, surely). 3. Also, Twitter Search is a powerful resource. 4.