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4 Essential Facebook Page Apps to Improve Communication With Fans

4 Essential Facebook Page Apps to Improve Communication With Fans
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent website called AppData monitors trends for over 100,000 Facebook applications, which is a lot to sift through. As a business, trying to determine which of those apps can help your organization can be daunting. To get you started, here are four essential Facebook apps that allow you to better reach and communicate with your audience, as well as save you time for all those other things you have to do. 1. Tweets to Pages, which has 1.2 million monthly active users, will create a tab on your Facebook Page that displays a timeline of your company’s most recent tweets. 2. 3. The biggest advantage of this app is its customization options. 4.

What To Pin To The Top Of Your Facebook Timeline One of the smartest features of timeline for brands is the ability to pin posts to the page. The feature is so helpful that it might seem like a no-brainer to decide what to pin. But the catch is, you can only pin one thing at a time. Whatever you most recently pinned shows up at the top of the page, and the rest goes into a hybrid of chronological order with some prioritization of the most engaging posts (of course, things you hide or delete don’t show up). Here’s a list of things you might want to pin to the top of your timeline page on Facebook. What do people encountering your brand for the very first time need to know? Alternatively, create an image or infographic and include in writing the information you want to get across. If your page represents a national or multinational brand, the about section doesn’t necessarily include your office locations, so you might want to include this in the “need to know” post. Are your servers down? Highlight a photo of your billboard.

How to Create Custom Tabs for Facebook Business Pages Facebook business pages just went through quite a change with the release of the new page design that includes the addition of Timeline. But that also means your old way of customizing page tabs -- the tabs you could use to pull in your own custom content alongside the standard tabs like "Photos" and "Likes" -- has changed. These tabs are important for your social media marketing, because they let you create a much richer user experience on Facebook and control the content that your followers see when they visit your page. So, with the new layout, how do you create your own custom Facebook tabs? Turns out it's not as difficult as you might think. Just follow these 6 simple steps to creating custom Facebook page tabs. Wait, Where Do Tabs Exist on the New Facebook Page Layout? Before we get started, let's make sure we're all on the same page about where tabs now exist since the layout is still new to many. Alright, now that we've got that out of the way, let's start customizing!

Facebook to increase profile picture size for pages Facebook to increase profile picture size for pages Facebook will increase the size of profile pictures on all business and fan pages on Thursday, according to an email the company sent to page owners. The new profile picture will appear as 160×160 pixels and will sit 23 pixels from the left and 210 pixels from the top of the page. This will not affect pages that use distinct images for their profile picture and cover photo, but pages that incorporate the profile picture into the cover photo — as seen in the example below — should be aware that the change could affect their designs. Pages’ profile pictures will now be presented as the same size as users’ profile photos. We’ve provided a visualization of the new specs below. Sponsored Post Hands-On Social Media Training for Beginners In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals.

17 Ways to Integrate Facebook and Email Marketing | Social Media Integration Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success. You’re not competing for attention only against other, similar products. You’re competing for attention against everything. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company. Available now wherever books are sold. Facebook App Directory | Facebook Timeline Apps & Business Tools Khan Academy 7 Best Floating Social Share Plugins for Wordpress Floating share buttons are easiest ways to get your visitors to share your contents to the social networks. I like to share any useful information I come across on the web with my friends and relatives. Social media has redefined the way information is disseminated these days and thus the need to add an easy means of getting your web content shared by your visitors. There are countless WordPress plugins available to share your web contents and help you promote your blog/website. Here is a list of the best vertical floating social share plugins for WordPress; I hope you find the list interesting. 1. Flare is my favorite vertical floating social share plugin for WordPress and I am currently using it on my blog as you can see. 2. If you have been a long time reader of my blog, you would’ve noticed that I used the Get Social share plugin before I migrated to Flare. 3. You can’t mention the best vertical floating social share plugins without mentioning AddThis. 4. 5. 6. 7.

10 talks from inspiring teachers Professor John Keating of “The Dead Poets Society.” Calculus teacher Jaime Escalante of “Stand and Deliver.” Marine-turned-teacher Louanne Johnson of “Dangerous Minds.” Stephen Ritz: A teacher growing green in the South BronxA parent and teacher in the South Bronx, Ritz has noticed his students getting larger and more sickly over the years, not to mention the fact that they’re parsing fewer options for earning a living. “Kids from the poorest Congressional district in America can build a 30 x 15 foot wall — design it, plant it, and install it in the middle of New York City,” says Ritz. Since starting the edible wall project, Ritz has seen his kids’ attendance jump from 43 to 90 percent. “I’m putting the bake sale to shame,” says Ritz, explaining that more projects are in the works for his students, including growing pumpkin patches in New York City subways and planting mini farms along major city roads. In honor of Ritz’s work watch nine more talks from truly inspiring teachers below.

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