Carlsberg has a new 'snap pack' that dramatically cuts plastic waste In what Carlsberg (CABGY) describes as a world first, the Danish company will introduce a new "Snap Pack" where cans are bonded together with glue. It claims the new packaging will reduce plastic waste globally by more than 1,200 tonnes a year — the equivalent of 60 million plastic bags. Plastic rings, which have been used on multipacks of canned drinks for decades, pose a risk to wildlife and have been heavily linked to increased ocean pollution. "We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change," Cees 't Hart, CEO of Carlsberg Group, said in a statement. "We look forward to giving our consumers better beer experiences with less environmental impact." The "Snap Pack" will first be introduced to the United Kingdom on September 10 in a number of Tesco (TSCDF) supermarkets, and will debut in some other European markets from late September.
Design Thinking and Other Priorities for Education in the Automation Economy This post was originally published by The 74. From a drafting board to Autocad, from a legal pad to a tablet, from eight-track tapes to downloads, my 40-year career spanned the information age from beginning to end. As monumental as those changes have been, my granddaughter may see an order of magnitude more change in her life. The election of 2016 signaled the end of the information age and the beginning of the automation age. With terrible force, 2017 ended with a series of once-in-a-century storms heralding a new era of urbanization, globalization, and automation, human systems colliding with natural systems in unpredictable ways. We’re one year into this new age, an era of novelty and complexity. This automation age is being driven by artificial intelligence, big data (and internet of things), and enabling technologies (like robotics and CRISPR). The age of automation offers unparalleled opportunity for contributions to health, longevity, safety, and prosperity. How to prepare?
Pourquoi les marques réussissent ? On a trouvé la réponse ! - L'ADN La formule est connue. "Les gens n'achètent pas ce que vous faites, mais la raison pour laquelle vous le faites." Une histoire de "sens" donc ! Et - très bonne nouvelle - la philosophie est faite pour nous aider à le trouver. Une tribune signé Philippe Nassif. De la philo en entreprise ! Entreprise et philosophie : voilà une rencontre plutôt incongrue. A cette question, c’est Simon Sinek qui a récemment donné la meilleure réponse. Ca marche pour Martin Luther King — qui n’a pas dit « j’ai un programme » mais bien « j’ai un rêve ». Bref, pas d’entreprise qui réussit sans une puissante raison d’être. "Pourquoi", le repère essentiel de l'action Or voilà : la question du pourquoi est loin d’être étrangère à la philosophie. Non pas le désir vécu comme un manque douloureux. Surtout, si la pratique philosophique a ici son mot à dire, c’est qu’elle est d’abord un véritable centre d’entraînement au « pourquoi ? Apprendre à questionner, argumenter, définir Comment on fait maintenant ?
M&S is transforming its marketing team into specialists rather than generalists Marks & Spencer (M&S) is restructuring its marketing team to take a “specialist rather than generalist” approach to ensure it has “absolute expertise” in everything it does and is a business fit for a future online. From visual merchandising and paid search, to CRM and search engine optimisation, a number of specialist teams have been brought into the function, which M&S says is allowing it to work in a much more agile and collaborative way than it has done in the past. “We’ve structured the marketing with agile teams in order to be able to respond to things like changing weather; or when products sell out online we are able to respond really quickly in terms of the content we’re serving up to customer, making sure we’re contextually relevant through channels,” explains Nathan Ansell, marketing director of clothing and home, speaking to Marketing Week. READ MORE: M&S hires first chief digital and data officer to drive ‘modern digital mindset’
Cosmopolitan, Macy's To Debut AR Makeup Ads In October Issue | AList Macy’s has partnered with Hearst to place an augmented reality ad in the October issue of Cosmopolitan. The virtual make-up “try on” will allow both brands to promote digital engagement with young consumers. For the first time, digital Cosmopolitan readers with an iPhone will be able to try on make-up using augmented reality. The ads will appear in the online version of Hearst’s lifestyle magazine next month to promote beauty products offered by Macy’s. Macy’s shuttered around 100 stores in 2016 to focus on its digital strategy, which seems to be paying off. Cosmopolitan‘s core reader base is between the ages of 18-34, so the publisher has been focused on integrating digital into its print strategy as well. Offering augmented reality would allow Cosmopolitan‘s advertisers to engage with this core demographic on a personal level, especially when selling make-up. For this reason, augmented reality has been a key piece of technology for the prosperous beauty industry.
FT.com Table notes*Data in these columns are for information only and are not used in the rankings. Some 230 points separate the top programme, University of St Gallen, from the school ranked number 100. The top 13 participants, from University of St Gallen to WU (Vienna University of Economics and Business), form the top group of Masters in Management providers. The second group, headed by University of Mannheim, spans schools ranked 14th to 45th. Footnotes 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. More Brands Are Turning To In-Game Advertising | AList Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos and captive audiences, brands have been relatively slow to adopt it. Reasons for this has been largely attributed to two factors, the first being that many still believe that the gaming audience is comprised largely of teenage boys, which limits the demographic appeal. The second is that there is significant fragmentation in the marketplace, so marketers who know the benefits of in-game ads might not know where to find this inventory. Changing Perspectives, Offering Solutions Currently, about 79 percent of smartphone users play games, and the 2017 Tapjoy report shows that 63 percent of mobile gamers are women, with all age ranges well represented along with a broad scope of economic levels. Game Apps Lead The Monetization Charge “Games tend to be early adopters on mobile and many have seen strong success monetizing through in-app ads,” Sydow explained. Banking On Engagement
Peut-on automatiser les métiers de l’éducation ? A quoi ressemblera le métier d'enseignant demain? Pour répondre à cette question, LinkedIn vous invite à participer à la série #ProfDuFutur. Pour cela, il suffit de réagir en commentaire ou de publier un post, un article ou une vidéo avec les hashtags #ProfDuFutur #MétierDuFutur. En matière d’éducation, nous vivons une époque charnière. Le système éducatif est mis à mal par une reconfiguration sans précédent, dans laquelle se conjuguent la forte remise en cause de la notion d’autorité, des polémiques parfois sans fin entre chapelles pédagogiques, et une crise des vocations pour le métier d’enseignant. Une remise en question profonde, accélérée par le développement des NBIC (nanotechnologies, biotechnologies, technologies de l’information et sciences cognitives) qui constituent autant une menace qu’une formidable opportunité de se réinventer pour davantage d’efficacité et de liberté. L'IA permet de personnaliser les apprentissages. La complémentarité entre l’homme et la machine est clef