AudioAcrobat.com: Audio for everyone! The 10 Commandments of Social Media for Brands Scott Steinberg, a top-ranked international event speaker on the lecture circuit, is a bestselling expert on leadership and innovation, and the head of strategic consultancy TechSavvy Global. His website is AKeynoteSpeaker.com. Fleeting as social media exchanges may seem, they can have a pronounced impact on business and their influence can echoe far beyond a simple post or retweet. While the anonymous, public and often informal nature of Internet dialogue often leads corporations to relax their guard, it’s important to note: Managing a brand’s social media presence is a tricky balancing act. 1. While many campaigns seem to go viral overnight, it’s important to remember that businesses rarely experience instant breakthroughs or meteoric audience growth on social media. Over time, through constant two-way dialogue with users, this commitment will help your business build a loyal and involved following, the influence of which may far outstrip that of larger, less engaged audiences. 2. 3.
Arkayne - Online Content Marketing Made Simple 17 Copy-And-Paste Blog Post Templates I’m usually a trooper when it comes to pain…but this wisdom tooth extraction has just not been treating me very well. Thanks for understanding that I still need a couple more days to recover before getting back on the saddle and writing blog posts again. Don’t worry, I’m not going anywhere! Today, however, I’m happy (and very lucky) to feature a guest post from one of my favorite writers online, Kim Roach from Buzzblogger.com. She always produces fantastic material that’s quick to read. She’s already proven so with her first guest post that was published on SPI back in April of 2010. If you write at all online, this is a post to bookmark for future reference – guaranteed. Please give Kim a warm welcome, enjoy and share! Do you ever get writer’s block? I mean do you ever sit down at your computer with that blank screen mocking you in the face? As a blogger, I’ve done this on more than one occasion. Sure, I use all kinds of tricks to get the ‘ol inspiration motor running… Happy Blogging! 1. 2.
ClipGrab Makes it Simple to Download Videos Off Websites We’ve featured ways to download YouTube videos before, including my personal favorite took for the job 3ouTube.com, the simplest YouTube downloading tool ever. ClipGrab is different because it works on almost every computer – Linux, Mac and Windows – and you can download videos off a wide variety of web sites. If this sounds useful to you let’s take a look at what it can do. Using ClipGrab Using this program couldn’t be easier. Simply copy the URL of any video you want to download and you’ll see a notification: This pop-up means you can download the video. Just like that your download is started; you’ll even be able to save the file wherever you please. Change that option and the video URL you copy will be automatically downloaded – assuming ClipGrab is open, of course. Supported Sites The sites officially supported by ClipGrab include: YouTubeClipfishCollegehumorDailymotionMyVideoMySpassSevenloadTudouVimeo Remember, though: other sites may work in theory. Supported Output Formats Get ClipGrab
Research reveals seven habits to grow your Twitter followers Your Content Strategy Should Not Be Real-Time Michael Brito, Senior Vice President of Social Business Strategy at Edelman, is a Guest Contributor to the HootSuite blog, and author of “Smart Business, Social Business: A Playbook for Social Media in Your Organization.” I won’t get into the Oscar’s real-time content marketing circus the other night. No need to play Monday morning quarterback and talk about what these brands should have done to be more effective and capture the attention of blah blah blah. That would be too easy. I wouldn’t even call it real-time either. The Oscars have been planned for months. What matters is that that real time content creation or what’s being described as a newsroom for brands should not be the focal point of your content strategy. A content strategy (notice I didn’t say a content marketing strategy) enables and positions a brand to tell a very consistent story across the media landscape. A content strategy requires planning – months of planning in some cases. Image: Lee J Haywood
Social Media Crisis Planning: A Case Study I landed back in the UK this morning fresh from a two day crisis management workshop with a client in South Africa. The purpose of the workshop was to ensure that they would be ready to protect the business and its reputation in the event of an incident. They recognised that there’s simply no time to develop a crisis communication plan or undertake crisis management training when the incident occurs. Stepping off the plane I logged on to Twitter only to release an avalanche of tweets about horsemeat in Findus’s beef lasagne. The crisis communication response from Findus indicates that it had under-prepared for such a situation and was therefore poorly placed to preserve its reputation. What are the tell-tale signs that indicate this and how can other businesses learn from them? 1) Poorly presented information on its website Findus does have a statement about the situation at the bottom of its homepage and on its contact us page. 2) Inappropriate messages on its website Connect: Authored by: