Augmented Reality Pop-Up Stores Near Famous Landmarks For a few days during late October, British department store Debenhams launched an augmented reality pop up store service where shoppers can try on outfits near the UK’s tourist attractions. Shoppers with an iPhone or iPad 2 can use their device to scan the scene around 5 famous landmarks to find the store’s selection of party dresses – and once located, they can virtually try them on a picture of themselves, share and even order. Users of the Debenhams app were also given an exclusive 20% discount and could upload their images to Facebook and Twitter to get feedback from their friends and followers. The “virtual stores” popped up at the end of last month in London’s Trafalgar Square, Glasgow’s George Square, Birmingham’s Centenary Square, Manchester’s Albert Square and Cardiff Castle in Walkess. Debenhams.com director Simon Forster says about the project: This really is the future of shopping. Debenhams
Disney Parks Get Augmented in Times Square Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turns 83 today and Disney Parks is celebrating at the Disney Store in Times Square with an innovative augmented reality installation. Running through Saturday at the Disney Store on Broadway and 45th Street, the Disney Parks team has implemented a 60-foot digital billboard AR experience. Visitors step on an orb and interact with characters projected on the big screen. Disney tells us that unlike other AR events, many of the character interactions are done live. That means that the characters can respond directly to how guests are moving and reactions from the crowds. The display is also serving to kickstart Disney's second "Let the Memories Begin" campaign. That effort includes crowdsourced home videos and photos of real families visits to the Disney Parks. Disney is using the hashtag #DisneyMemories to track experiences at Times Square and throughout the campaign.
National Geographic - Augmented Reality Un excellent concept par l’agence Appshaker pour National Geographic, avec cette démonstration en réalité augmentée dans un centre commercial en Hongrie. Un écran géant permettant l’incrustation d’images 3D en temps réel tels que des dauphins, dinosaures ou léopards. junaio Augmented Reality - Apps in Android Market Mach’ Dein Handy zum Mitdenk-Navi. Kostenlose Staumeldungen, Warnungen vor festen Blitzern, Restaurantempfehlungen, mobile Gutscheine, Karten von TomTom und noch viel mehr – alles was Du in Deiner Nähe brauchst, in einer einzigen App. JETZT NEU: Kostenlose Verkehrsinfo und Warnungen vor festen Blitzern – bleib nie mehr im Stau stecken! ★★★★★ „M8 – Das Mitdenk-Navi“ ist ein gelungenes Navigationsprogramm, das zahlreiche Zusatzinformationen bereithält, die sich auf Reisen als nützlich erweisen.- Androidmag.de – ★★★★★ M8 zeigt, dass auch kostenlose Apps vollauf überzeugen können.- connect android 01/2013 – ★★★★★ M8 – Das Mitdenk-Navi gehört der gehobenen Klasse von Applikationen an. - Du brauchst ein gutes Navi mit Stau Infos für Dein Smartphone, egal ob Du zu Fuß oder mit dem Auto unterwegs bist? KARTEN & NAVIGATIONProfessionelles Kartenmaterial von TomTom bringt Dich immer sicher ans Ziel – und die Online-Anbindung garantiert, dass sie immer auf dem neuesten Stand sind.
Aumentada « Noticias, aplicaciones, software y todo sobre Realidad Aumentada WhaZop Makes Advertising Pop Suwappu para iOS: juguetes, historias y realidad aumentada Días atrás Dani les comentaba sobre la integración entre los famosos bloques Lego y una original aplicación para iPhone, iPod Touch, e iPad. Casi de la mano con esto, hoy les presento Suwappu, un prototipo que gracias a la tecnología de la realidad aumentada también busca acortar las distancias entre el mundo digital y los juguetes tradicionales para ofrecerle a los niños –y no tan niños- una nueva y revolucionaria experiencia lúdica. En una suerte de proyecto colectivo que mezcla a Dentsu, Zappar y Berg, y originalmente un concepto lejano, Suwappu es un prototipo de juguetes diseñados para que cobren vida gracias a una aplicación para iOS. Como podrán apreciar en el vídeo, esta beta para iPhone presenta a dos simpáticos personajes, Deer y Bagder. "Ver a los dos personajes hablando y haciendo referencia a una situación fuera de cámara es muy provocador. Pueden leer más detalles acerca de este desarrollo en el sitio web de Berg y en el de Dentsu London.
[Hands-On] Homesnap For Android: Augmented Reality Real Estate As anyone who's gone house hunting knows, the process can be dull. Driving circles around suburbs for hours is frustrating, as is trying to use poorly designed real estate listing websites. Homesnap, an app launched on iOS in March of 2012 and today on Android, seeks to make some aspects of home searching a bit more fun. What it Does Homesnap seems simple on the surface: take pictures of the houses you want to know more about, and compare them side-by-side. Under the hood, though, things are pretty complicated. Hands-On Homesnap works well. Of course, sharing pictures of houses with friends is an important part of house hunting (I learned that from HGTV), so it's not surprising, that Homesnap includes a home-grown social network. In Brief If you're in the market for a new house, Homesnap makes a ton of sense.