Les fonctionnalités méconnues de Google Analytics - Journal du N

Google Analytics: une section sur la mobilité et les annotations Google Analytics, l’outil de Google qui permet de connaître et de suivre l’évolution du trafic d’un site Web ou blogue offre de nouvelles fonctionnalités. Il est dorénavant possible d’ajouter des annotations à un graphique et une section mobile a été ajoutée à la barre latérale. Je ne suis pas certain que la section «Google Mobile» soit nouvelle. Cependant, je ne l’avais jamais aperçue. En gros, cette section vous offre deux types de données. La fonctionnalité annotation qui était en bêta depuis un bon bout de temps est officiellement disponible sur tous les comptes. Cette fonctionnalité vous permet de plus facilement mesurer l’impact d’une modification ou d’une campagne sur votre site. Benoit Descary Lien: Google Analytics

Google is changing and it will affect your site « Boagworld Marketing: The estimated time to read this article is 5 minutes Some of the changes at Google are more visible than others, and some more useful than others, but it goes to show that Google aren’t quite ready to let things stagnate just yet after the launch of Microsoft’s Bing. Realtime results OK, so maybe you have to be using another search engine to miss it, but a list of recent search result changes would be incomplete without mentioning this big one. For some search terms Google are now displaying realtime results: effectively results from Twitter, Facebook, and other social networks. Site owners might also start registering their search keywords as a Twitter account, in the same vein of buying web site URLs with keywords to get their keywords at the top of the search engine results pages. Breadcrumbs For those web site pages that contain breadcrumbs, Google are starting to show them underneath the search result listings. Personalised search for everybody Region Anchor links in results

Analytics | Application Gallery This gallery contains applications that extend Google Analytics in new and exciting ways. They are solutions that help analysts, marketers, IT teams, and executives get more out of Google Analytics. Start by viewing our featured applications below or by browsing our categories to the left. Tableau Software Ted Wasserman - Jan 16, 2013 - About Tableau Software Tableau Software helps people see and understand data. Learn More Ducksboard Ducksboard - Nov 14, 2012 - Ducksboard is a real-time dashboard which helps you visualize and monitor your data in one single place. NEXT Analytics for Excel Nextanalytics - May 06, 2010 - NEXT V5 is the ultimate power tool for web and social media analysts that queries and analyzes data from Google Analytics, Facebook, Twitter, and YouTube. SkyGlue SkyGlue Technology Inc. - Mar 27, 2012 - Supermetrics Data Grabber for Excel Supermetrics - May 05, 2010 - Chartio Chartio - Sep 10, 2012 - Chartio is building the best visualization interface for data. Google Tag Manager

Explaining SEO, Role by Role To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation. I've chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed: Their role: a description of their position within the company and their responsibilities.Persuade them: once you've described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.Ask them: I've tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation. In addition, you should remember to give back to each of these stakeholders. Their role: Responsible for the whole company; interested in the 'big picture' and needs to be able to justify decisions and costs to the board and shareholders. More

Unleashing the Power of Website Analytics Most people use web analytics—you’d have to be crazy not to—especially with such powerful free solutions out there. However, for many people, analyzing their stats goes no further than rejoicing at having a few more visitors and repeating the figures to potential advertisers. But analytics, used properly, is so much more – it’s a marketing tool, an error checker, a usability tool, an ROI calculator, an eCommerce tracker, an ad tool and the list goes on. So we’re going to take a look at the basic ways of getting more from your analytics. Analytics Software First things first, if you haven’t got an analytics software set up, then for god’s sake what are you doing man(/woman)! Personally, I use Google Analytics, one of the most well known and best packages available with the added bonus of being free. But if you feel more comfortable using something else, there are many options out there to check out (you can start with this list of web analytics tools). Bounce Rate Bounce rate is important.

public data Indicateurs de développement humain Rapport sur le développement humain 2013, Programme des Nations Unies pour le développement Les données utilisées pour calculer l'Indice de développement humain (IDH) et autres indices composites présentés dans le Rapport sur le développement humain ... Eurostat, Indicateurs démographiques Eurostat Indicateurs démographiques annuels. Chômage en Europe (données mensuelles) données sur le chômage harmonisé pour les pays européens. Salaire minimum en Europe Salaire mensuel brut minimum en euros ou parités de pouvoir d'achat, données semi-annuelles. Dette publique en Europe Statistiques sur les finances publiques des pays européens.

Google's SEO Report Card Webmaster Level: All How many of Google's web pages use a descriptive title tag? Do we use description meta tags? Heading tags? While we always try to focus on the user, could our products use an SEO tune up? Google's SEO Report Card is an effort to provide Google's product teams with ideas on how they can improve their products' pages using simple and accepted optimizations. The project looked at the main pages of 100 different Google products, measuring them across a dozen common optimization categories. We hope you find our SEO Report Card useful and we'd love to hear your feedback in the comments below or in the Webmaster Central Help Forum. Written by Brandon Falls, Adi Goradia, and Charlene Perez, Search Quality Team