Google Duplex and What It Means for Marketers
Nothing scares conspiracy theorists more than an upcoming AI revolution. Well, that and lizard people of course. But as things go right now, companies are beginning to take notice of the benefits of automating core business functions. B2B marketers are already using marketing automation and AI-based CRM for their campaigns, and businesses have noted positive effects to their bottom lines using these technologies. Apparently, there’s no stopping the AI revolution, at least when it comes down to doing business. Regardless, this new service from the world’s biggest tech and search engine company will certainly impact the way marketers engage their audiences. But what is Google Duplex though? Right after its unveiling in 2016, Google Assistant provided users with productivity features across a plethora of devices. The technology is far from perfect, but it has definitely opened the way to the future, not only for the normal user but for B2B companies as well. A Future in B2B
The 5 F’s of Data Hygiene for Deeper Sales Conversations
Data is the new oil. Without it, your sales engine stops running. Like oil, data needs to be refined. Or else, it won’t fuel your sales machine. The problem is that B2B data has a very short shelf life. 24% to 36% of your CRM data decays each year Tweet this! Poor data causes reps to waste 27.3% of their time, and ends up costing you 12% of revenues. The good news is that, by following a few simple data hygiene best practices, richer data-driven sales conversations are always within your reach… Learn how to Utilize a Data-Driven Approach to Generate Technology Leads! #1 Find out what’s wrong Start with a thorough audit of your CRMInterview key data handlers and usersIdentify what types of errors and potential issues you encounter Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool #2 Fix what’s broken Related: Symptoms of an Unhealthy Email Marketing List (and How to Clean It) #3 Fill missing values #4 Fit data together #5 Feed into a data management process
Lead Generation for Medical and Healthcare - Healthcare Leads
Callbox designs and implements a solid healthcare lead generation platform to produce healthcare sales leads. With extensive experience in B2B appointment setting and lead generation for healthcare and medical industry, we segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. Engage with C-level decision makers Attract healthcare managers, directors, and other decision-makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers with the use of our smart marketing technology, the Callbox Pipeline, and proven prospecting processes. We’ve been helping healthcare companies for 14 years including:
5 Ways to Use Humor in B2B Marketing
There are many ways to use humor in B2B marketing. One way is to include jokes or funny stories in your blog posts and email newsletters. You can also create videos that show the lighter side of your company in thought-provoking ways. In effect, humor can be used as a tool for building customer relationships and making people feel more comfortable about doing business with you. Humor is one of the best ways to lighten up any situation. Do you need a reason to laugh? Using puns in your email subject lines and headlines, sharing funny memes with your audience on social media channels like Facebook, LinkedIn, and Twitter, or creating humorous videos with the help of influencers for YouTube are some of the most common examples. According to Google and CEB’s Marketing Leadership Council’s survey, 50% of B2B buyers are more likely to engage and purchase a product if they connect emotionally with the brand. Here are some discreet ways of introducing humor into B2B Marketing Efforts 1. 2. 3. 4.
Boost your Conversion Rates Using these 5 Landing Page Tips
Low conversions can mean that certain aspects in your landing page failed to stoke interest. In this case, you will need to improve these aspects by the doing the following tips taken from Business2Community.com: Create Landing Pages For The Different Stages Of The Sales Cycle The same offers and content won’t be relevant to all your leads. Gate Your Most Valuable Content Want an easy way to generate more leads? Personalize Even when it comes to business products, leads still want personal interactions with brands. A/B Test Everything If you study your landing pages, you will likely to be able to find areas for improvement. Adjust Your Call To Action Much of the room for improvement on many B2B landing pages involves weak calls to action. For more tips, go here.
Don't Waste a Moment! See Sample Cold Calling Scripts
What makes a movie script get spotlighted as the best screenplay by award-giving bodies? A script that presents a story that can move an audience to a certain emotional aspect, with scenes and characters that stimulate imagination, which translate into verbal or gestured reaction. That’s how a Cold Calling Script should be. When writing a campaign script, one has to take note of the campaign’s main objective. Related: What Makes an Outstanding Telemarketing Campaign [for All Types of Industry] A Hands-On Guide to Gaining B2B Leads from Social Media Take your B2B social selling skills a step further with the help of this guide. Use words and phrases that will empower your script upon the prospect with trust and confidence: Power words to express courtesy like “Please”, “Thank you”, “That’s good to know” Terms from which industry your service/product belongs. Meaty and persuasive. Campaign scripts differ. Each campaign script is written based on the campaign type and its objective.
Callbox Ensured Success For Healthcare Provider | Client Story
1. The Client, although a startup in the healthcare industry, did not hesitate to explore all marketing strategies that would help them achieve their goals. Callbox helped them build a robust database 2. With the use of the Pipeline Lead Nurture tool, the Callbox team sent initial copies of the Client’s unique healthcare products and services. 3. 4. 5. 1. 2. 3. 4.
Top 5 Sales Tools for Your Work From Home Setup
Businesses across the world are adopting flexible remote work options for their employees. With the beauty of collaborative technology, shifting o a remote environment should be a breeze. For those working from home, here are some top sales tools to complete your setup. Video Conferencing Meetings face-to-face are still possible from home by using the right video conferencing tools such as Zoom. File Sharing Sometimes files, especially large ones, don’t work too well over email which is why having a file-sharing tool such as Dropbox is important. Messaging It’s important to stay connected with your team and even more with your clients, and Slack is a great tool for it. HubSpot is a great CRM tool that helps you achieve top contact and lead management all while also helping you improve your customer list and interaction. Tasks Management Working from home has its share of challenges but with the right tools, it will make everything easier.
