AdWords for Video Efficacité des annonces vidéo Le support vidéo constitue une superbe opportunité pour vous permettre d'entrer réellement en contact avec des clients potentiels. Les vidéos sont source de découverte, d'inspiration et de divertissement. Les internautes les partagent avec leurs amis et continuent à évoquer leur contenu longtemps après les avoir regardées. Où votre annonce sera-t-elle diffusée ? Votre annonce vidéo est diffusée avant que les vidéos YouTube en rapport avec celle-ci ne débutent. En savoir plus Vous avez besoin d'aide ? Bénéficiez d'outils, de conseils et de ressources Google pour vous aider à bien démarrer. Télécharger le Guide de l'annonceur
Official Blog In-Stream Video Ad CTR Far Higher Than Banners, Rich Media in H1 An August 2012 MediaMind study found the same 0.1% CTR for standard banner ads in the US, but, a much higher 0.87% for mobile banners. Meanwhile, according to the latest report, rich media with video (0.26%) performed better than rich media without video (0.21%). In examining the CTR differences between VAST and VPAID, the report concludes that VAST ads more actively call for click-throughs and interactions. VPAID is less focused on direct response, and also enables and captures in-stream interactions, not necessarily requiring a click-through. Worldwide, as the September 2012 report details, the VAST CTR has climbed significantly over the past 5 quarters, from 0.77% in Q1 2011 to 3.05% in Q2 2012, with a peak of 3.09% in Q1 2012. In-Stream VPAID Interaction Rate Higher Than CTR The lower CTR as compared to interaction rate make sense, given the factors described in the VPAID and VAST comparison. Completion Rates Highest For In-Stream VPAID
Web Journalists Hit the Road With Pop-Up Newsrooms This summer, journalists from community newspapers across the country will go beyond their usual web-focused networking and engage in good, old-fashioned, face-to-face contact. As part of a Digital First initiative to spur innovative local coverage, staff members from four newspapers will develop pop-up newsrooms in their respective communities. Journalists will set out in vans, immersing themselves in local suburbs and counties to increase the depth of their reporting. Earlier this year, Steve Buttry, director of community engagement and social media at Digital First, asked members of its newsrooms to submit proposals outlining new ways to approach hyperlocal coverage. In early May, 12 submissions were selected to be executed, four of which focused on the concept of portable newsrooms. Of course, the reporters aren't abandoning social media entirely--they'll be equipped with laptops and Wi-Fi, along with audio and video equipment. Via Editors Weblog. Photo from Morguefile
Getting to know your Galaxy Nexus Welcome to YouTube! The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results. Loading... thinkwithgoogle.blogspot.com The future of streaming video – four predictions for 2013 Last week’s multi-year licensing agreement bombshell between Disney and Netflix was a capper to an already dynamic year for streaming media. Clearly we’re at an exciting crossroads, fueled by “make-ups and break-ups” that constantly reshape the industry. Given the activity of the last four quarters, here are a few things to look for in 2013. Globalization of professional content The act of taking premium content across borders to reach new audiences has proven to be a boon: It generates meaningful incremental digital dollars through subscription services; it legitimizes a content experience that previously had been dominated by online piracy; and it builds momentum for content and brand equity for the coming years. Ironically, it is the home market that sometimes moves the slowest. Monetization via subscription Subscription will continue to be the dominant business model. What hasn’t changed is the demand for professionally produced content, which still costs just as much to create.
Content is No Longer King - Ben Elowitz - Voices “Content is king” has been a long-lived mantra of media. And in the 1990s and early 2000s, it was true. But over the last several years, the Internet has upheaved the aphorism. It used to be that media was linear. And in that world, content and distribution were married. Until the Internet came along. Content and distribution have parted In the case of the hundreds-of-years-old media business, the Internet has fundamentally separated content from distribution. Today I can watch hundreds of South Park and Jon Stewart clips, all without a cable box — on my Apple TV, my Android phone, or YouTube on my desktop. But wait, South Park and Jon Stewart? No; because content is no longer enough. Content isn’t the goal. When it comes to the business of media, there’s no question: advertisers don’t pay to reach content. What’s the first item in every brief from every advertiser? Media has been slow to adjust to this new dynamic. But they don’t. Who’s your Chief Audience Officer?
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