The Perks of Working at Google, Facebook, Twitter and More [INFOGRAPHIC] Are you a techie looking for work? We recently offered some tips on landing jobs at Google, Apple and Facebook, but there are more companies in the Valley than those three. And you might be wondering what the culture is like at each of these companies, as well as at LinkedIn, Twitter, Eventbrite, Gaia and Tagged. Back in August, we brought you word of awesome perks at various startups; now, we bring you perks at a number of Silicon Valley's largest and finest. Check out the infographic below from ResumeBear for a breakdown of who offers what perks. Every week we post a list of social media and web job opportunities. Interactive Designer at Weber Shandwick / Powell Tate in Washington, DCDigital Producer at Adkeeper in New YorkSoftware Engineer — Front End at Yelp, Inc. in San Francisco Infographic courtesy of ResumeBear
Croatia’s iSTUDIO wants to revolutionize the way we monitor social media A few years back, Facebook was just a procrastination tool where people would spend their whole days logged in and buying friends on Friends for Sale. Not that it’s much different from today, but if you wanted to open a social media agency specialized in fan page management back then, people would say that you’ve lost your mind. Especially in Croatia. Daniel Ackermann and Tomislav Grubišić decided to ignore all of that; they got some money together and founded the iSTUDIO, one of the leading social media marketing agencies in Croatia today. I asked Filip Topol, project manager at iSTUDIO about the company. iSTUDIO was founded by Daniel and Tomislav. One of their first clients was Jutarnji List, a daily newspaper which is a part of the EPH media group, one of the biggest Croatian media companies. Social media marketing and working with clients can be time-consuming. TNW: Aside from fan page management, your company now has two products: Mediatoolkit and Socialnumbers.
95% Of Facebook Wall Posts Not Answered By Brands Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers. The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively. On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent. Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached.
The Rocky Relationship Between Apple and Facebook [Report HOW TO: Fill In Your Facebook Timeline Why Uncle Sam might be ready for Hadoop in the cloud — Cloud Computing News The 5 Types of Facebook Fans Every Business Needs Your Facebook page needs fans. And it turns out that all fans are not created equal. There are five types of fans that every brand page needs. This is how most Facebook pages start. You need 25 fans so you can get that custom address. By the way, it looks like not needing 25 fans was only temporarily true, and Facebook has gone back to the 25 fan requirement. So just use whatever persuasion techniques you have at hand to get this accomplished — bribing, cajoling, guilt trips, or threatening to fire employees (Just kidding!). Many businesses new to Facebook think this is all they need. The problem is, it’s hard to get a large percentage of your current customers to click like on your Facebook page. Even if you have them all on an email list, only 30 percent will open your email, and a smaller percentage will click on the link to your Facebook page. You might be a local business person and you can put a sign up in your store, but how many will remember it when they get home?
Buying Yahoo Is A No-Brainer For Alibaba Today at the China 2.0 conference at Stanford, Alibaba Groups’s Jack Ma replied to a pointed question about buying Yahoo with, “We are very interested in Yahoo. Our Alibaba group is important to Yahoo and Yahoo is important to us … All the serious buyers interested in Yahoo have talked to us.” Those “serious buyers” most likely include Alibaba Group investor Silver Lake Partners, Microsoft, Hellman & Friedman and Andreesen Horowitz, who have all reportedly reached out to Yahoo’s board. Is Ma’s interest enough to spark consumer and shareholder interest in Yahoo? On the surface Ma is certainly the type of CEO that Yahoo needs post-Bartz, diplomatic, cunning, and a man of (relatively) few words. Alibaba Group’s recent funding from Silver Lake valued it at $32 billion, while Yahoo is at a 16 billion market cap. Is the rest of Yahoo worth $3 billion? Would the Yahoo board take an offer from Ma? Related: Looking up that YHOO ticker on Yahoo Finance is just depressing. Image: Mick Orlosky
11 Facebook Marketing Tips and Tactics for B2B Marketers Facebook has an image problem. It started as a social network that was initially invented to provide a voting platform on rating the popularity of the fairer sex. It was more about girls than commerce. The CEO who might be on Facebook with his own personal profile, often has trouble seeing its value beyond its initial primary use as a channel to connect and share with family and friends. Senior managers who were not brought up in the world of texting, instant messaging or watching YouTube videos often do not know that there are 3 types of Facebook profiles. Personal Facebook profiles for individualsGroups for community organisations and clubsFacebook “Pages” for brands and companies It is often forgotten that brands and companies on Facebook is only a relatively recent addition to the web (less than 3 years) Facebook is Growing Up The young pimply adolescent social networking platform is becoming a serious grown up business marketing channel. Facebook is Not Just a B2C Marketing Channel 1. 2.
Social Media: The Three Big Myths Today, Facebook has more than half a billion active users; Twitter users send more than 140 million tweets per day; and other social media outlets boast millions more logging in every day. That's an enormous marketing forum, and organizations of all types have invested a fortune into using social media to acquire customers. But does that approach actually work? Not in the way you might think. These findings debunk three big myths regarding social media: that it effectively drives customer acquisition, that social networkers are all the same, and that social networking is an online-only phenomenon. Myth: Social media initiatives drive customer loyalty and acquisition. Fact: Engagement with a brand drives social engagement. This first myth cuts to the core of what organizations want social media initiatives to accomplish: getting new customers and keeping existing customers. And customer engagement can't be won solely with an app. Myth: Social networking is an online-only phenomenon.
Social Media Presence More Important Than Social Media Ads Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. But in Twitter’s case, there was not as much of a difference between presence and advertising, at 42%. Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. Looking at social media budgets gives more insight into how marketers are keeping their communities engaged online. Keep your business ahead of the digital curve.
Intel acquires mapping company Telmap Chip maker dropping support for MeeGo Intel has announced that it has moved to acquire Telmap, an Israeli company that specializes in location-based products and services for mobile devices. The buyout is aimed at bolstering Intel's consumer services division, providing an additional incentive for developers to create content for the chip maker's AppUp application portal. AppUp general manager Peter Biddle suggests the Telmap acquisition will enable Intel to provide developers with an alternative to Bing and Google for location-based search, mapping and navigation content within apps. Services based on Telmap technology will be offered without the licensing agreements required by Google and Microsoft. "Developers can provide an in-app experience without someone getting in between them and their users," Biddle told AllThingsD. The Telmap acquisition was announced at Intel's AppUp Elements developer conference, where the company also admitted it will be dropping support for the MeeGo OS.