Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life
In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year. On the left, the photos show a year of his life as a drug addict, whereas on the right they show a year without drugs. The comparative photos of Adam display stark contrasts in his appearance and surroundings, with the drug-free Adam looking happy and successful, while the addicted Adam seems to have lost his girlfriend, job and home. Adam Barak
One Facebook App for Multiple Facebook Pages
By Martin · Wednesday,October12th,2011 Do you design Facebook Pages for many clients? This could be useful if you do. I needed to work out a way of using a single Facebook App for several Facebook Business Pages. First we need to set-up the app and require the facebook.php file from the PHP SDK (as you’d use for most FB Apps). <? Then we need to get the Facebook Page ID of the page the App is being used on: $signed_request = $facebook->getSignedRequest(); $page_id = $signed_request["page"]["id"]; For good measure, let’s also check to see if the visitor already liked the page or now: $like_status = $signed_request["page"]["liked"]; ? And… After you do all the usual header bits, call your JavaScript and CSS files, add content that is specific to the pages the App is being used on. <? The above tells the PHP to use the content of “page1.php” when the App loads on the page with the corresponding ID. You could also do this with PHP “echo” tags, like this: <? There ya go.
9 Excellent Examples of Brands Using Facebook's New Page Design
It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. You have until March 30th to play with the design before your page is forced live. We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date! Best Use of Stars and Pins Stars and pins let you hover over a story to make it wider than others so it takes up more physical space on your timeline, or anchor a story to the top of your timeline for up to 7 days so it isn't buried by other stories. Software company Jive! If you look at the middle of the image closely, you'll see that this post is actually a video. Cool Cover Photo
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Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand
Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software. Victoria and Wildfire will host a free webinar on March 2 at 10 a.m. PT, entitled “Timeline for Brands: How to Make the Switch,” further outlining best practices for brands in transitioning to Facebook’s new Timeline format. Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. 1. What’s new: The format of Timeline for brands is quite similar to Timeline for personal profiles. Recommendation: Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity. 2. What’s new: The new Timeline format does not have the left-side panel of links, which could include hundreds of different tabs. 3.
The Anatomy of an Effective Facebook Business Page
Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? ;o). But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting. To give you a good sense of the various elements of a Facebook page and how to use those elements effectively, let's dissect the anatomy of a Facebook business page. We'll use HubSpot's Facebook page as our subject. 1. 2. 3. 4. 5. 6. 7. 8. Furthermore, you can use iFrames to create custom tabs that act like landing pages for your page. 9. 10. 11. 12. 13.
25 etudes cas facebook en video
For the last couple of weeks, we have been constantly hearing about the Facebook IPO, but we wanted to shift the focus away from the business of the social network to sharing some useful video case studies from brands and businesses who have leveraged Facebook to their advantage. There is a mixture of large campaigns from big brands using complicated apps down to simple campaigns that get the users involved and there should be something for everybody on the list to help you get inspired. We cover all the sectors including consumer goods, alcohol brands, food companies and retailers and if you can't find a little something on this list to create your own unique Facebook campaign then there is something very wrong. Heineken Beer Tender A simple little app that lets you share a keg of beer with a friend anywhere in the world as a gift with you getting one in return. iLike Diesel KLM Meet and Seat Kraft Likeapella Citroen Car Crowds Volkswagen Fan Wagen Heineken's One Like, One Balloon Corona Light
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