Prof Ward Home Google Docs - create and edit documents online, for free. One account. All of Google. Sign in to continue to Docs Find my account Forgot password? Sign in with a different account Create account One Google Account for everything Google The Psychology of Color in Marketing and Branding The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind." To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion. Misconceptions around the Psychology of Color Why does color psychology invoke so much conversation ... but is backed with so little factual data? As research shows, it's likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. Related: How to Use the Psychology of Color to Increase Website Conversions Don't fret, though. The Importance of Colors in Branding Image credit: The Logo Company
Digital Publishing Platform for Magazines, Catalogs, and more The Design Blog - Design Inspiration Creative Action Network - Art with Purpose KnitKnit | Home Identidad Casa Da Música Constuida en 2005 en la ciudad de Porto, Portugal, Casa da Música es sin dudas una reconocida obra arquitectónica.Stefan Sagmeister se encargó de diseñar la identidad de este gran proyecto, creando lo que se puede titular como identidad dinámica. La marca se puede adaptar a infinidades de aplicaciones sin sufrir ningún tipo de inconveniente al aplicarlas. Casa da Música in Portugal, Porto por Rem Koolhaas. Planos para armar el edificio en 3D. Digitalización del frente de la construcción. Modelado 3D de la Casa da Música. 6 vistas principales. De las vistas previamente mencionadas se generó un sistema de isologotipos. Isotipos en color. Isologotipos en color A través de las diferentes vistas se definen 17 planos. 3 ejemplos aplicados en posters. De a poco van apareciendo más y más proyectos de este tipo. Si te interesó esta publicación, les dejo otros 2 interesantes proyectos similares: • Identidad: Personal • Identidad: Melbourne
Make Your Mark Volume Three Edited By: Jocelyn K. Glei / Foreword: Scott Belsky Finally, a business book for makers, not managers. Are you ready to “make a dent in the universe”? As a creative, you no longer have to take a backseat. We tapped 21 leading entrepreneurs and experts to share their best practices for launching a purpose-driven business, refining your product, delighting your customers, inspiring your team—and ultimately—making something that matters. Contributors “Make Your Mark” will show you how to: Find the perfect alignment between your unique talents and what the world needs. Praise for Make Your Mark “This is not a book. “At the end of our lives we will look back and ask ourselves, "Was it worth it?" “Make Your Mark has managed to distill the essential wisdom of some of the best creative entrepreneurial minds of our time into an easy-to-read, but hard-to-forget guide. Watch the trailer for Make Your Mark About the Editor Jocelyn K. Founding Editor, 99U Follow her @jkglei
Art of the Menu About Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world. Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together. Art of the Menu is run with Six Apart’s MovableType 6.8.8 Syndicate / RSS Feed All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited Contact us by e-mail Twitter @ucllc Share this Page Thanks to our advertisers About UnderConsideration UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. blogs we publish Brand New / Displaying opinions and focusing solely on corporate and brand identity work. Art of the Menu / Cataloguing the underrated creativity of menus from around the world. products we sell Flaunt: Designing effective, compelling and memorable portfolios of creative work.
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