Cloud Consulting Firm’s Sales Outlook Drifts Higher with Callbox [CASE STUDY]

Weeding Out Junk Leads with Predictive Lead Scoring Guide [FREE EBOOK] Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing! Cost Reduction Consulting Firm Grows Potential Sales with 270+ New Business Leads Industry Management Consulting Headquarters North America Campaign Type Lead Generation, Appointment Setting Target Location US & Canada Target Industries Accounting & Financial, Administration, Construction, Government, Healthcare, Hospitality, Information Services, Manufacturing, Non-Profit, Printing & Publishing, Professional Services, Real Estate, Retail, Transportation Target Contacts Business Owners, Managers, Directors The Client The Client is an independent cost reduction consulting firm with offices all over the US and Canada. The Challenge The dawn of automation in computers and mobile devices brought a drastic change in the Client’s performance and ROI metrics.

Case Study: Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. With over 60 years’ experience in document management outsourcing, the Client currently has over 15,000 employees across 160 countries. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling. Looking for a more straightforward lead generation method, the Client figured telemarketing provided the best value because while it was not the cheapest in terms of cost per lead, it was superior at producing high quality sales leads to effectively make back the difference in cost. The Callbox Solution The Results

Telecom Firm’s Campaign Grows Reach in New Markets with Callbox Industry Telecommunications Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Malaysia, Philippines, Hong Kong, Indonesia, India, Japan, Korea, Thailand, Taiwan, China,United Kingdom, Germany and Greece Target Industries Shipping and Maritime companies (commercial, cargo, merchantor cruise ships) Target Contacts Managers, Directors The Client The Client is the satellite communications unit of one of Asia’s largest telecom groups. The Challenge The Client currently has an ongoing appointment setting project with Callbox. In the previous campaign phases, the emphasis was on potential resellers and end users of the Client’s land satellite services. This time, as the focus shifts to maritime satellite communications, the new campaign’s main objective is to identify and qualify potential subscribers for its bundled Inmarsat services from shipping and maritime companies.

TELECOM COMPANIES SAYS CONTENT MARKETING IS ‘WORTH’ THEIR FORTUNE Finding the Target Audience and providing Relatable Content An article in Huffington Post shares a story about telecom industry newcomer Virgin mobile, which had a hard time catching up with its more established competitors. Their research team found out that they have a bigger chance of leveling the playing field if they targeted the younger consumers, specifically the 18–24 age group. They discovered that most of these people complain about high monthly charges for voice usage — a service very few even use. Taking advantage of their prepaid services, Virgin Mobile launched a campaign with data usage. This, after finding out that 78% of their target owns a mobile device and that 25% of them use it to access the internet. But Virgin did not stop there. As a way to engage their target audience, Virgin partnered with the popular, ever-viral website BuzzFeed, putting content at the forefront of their campaign. The result? Creating Controversy Yes, you read that right. Communicating with Video

Callbox ABM Campaign: A Market Success Mover for Global Logistics Firm Campaign Type Lead Generation, Appointment Setting Target Location Australia, Malaysia, Indonesia, India Target Industries Automotive & Industrials, Chemicals & Agribusiness, Technology, Consumer & Beverage, Government & Defence, Healthcare, Mining, Retail, and Energy, Oil & Gas, Steel & Materials Target Contacts Company Owner/Founder, COO, Head of Transport, Head of Operations, Head of Logistics, Transport Manager, Logistics Manager, Operations Manager, Movers/Moving Services, Field Services The Client The Client is an Australian transportation and logistics company with operations in road, rail, sea, air, and warehousing. The Challenge The Client widely supports the rapid business growth in the retail and healthcare industries in Asia Pacific, and putting up more offices and warehouses in the region will not only pave for market opportunities, but will help them reach and serve more customers with cutting edge logistic services.

Targeted B2B Marketing Handbook: Guide, Checklists and Worksheets B2B marketers face a bazillion challenges every day, but all these boil down to four main issues: getting in front of the right decision makers, connecting with decision makers at the right time, leveraging the right channels to reach the target audience, and crafting the right message. To meet these challenges head on, marketers need to develop and execute a robust targeted marketing strategy. This is where Callbox’s new downloadable eBook Targeted B2B Marketing Handbook can help. This eBook provides step-by-step guides, detailed checklists, and actionable worksheets to help you create a targeted marketing initiative from scratch (or refine your current program). The information and materials in this handbook let you: Identify and classify potential buyers that have the biggest impact Align your sales funnel with your target customers’ path to purchase Optimize your marketing channel mix Maximize engagement and conversions with relevant message/content

Callbox Seamlessly Pivots Campaign as HR Software Firm Rebrands 1. The Client submitted a list of 300 companies (100 from each target country) for Callbox to profile. 2. Callbox then identified all relevant decision makers (persons in charge of HR, recruitment, and talent acquisition) from each company, using records from Callbox’s in-house database and through desk research. 3. 1. 2. 3.

Top Sales Lead Generation Services of 2017 | Comparakeet Features Do you want to hand over your entire sales and marketing campaign to a sales lead generation company? Or do you need more hand-holding because you don’t have enough dedicated staff to monitor and develop sales strategies? Does your company have an existing CRM (customer relationship management) platform or do you need access to these tools and databases? Comparakeet has profiled potential partners for your business which should give you and your staff the tools to determine which company is the right fit for you! Just remember, a sales team needs to sell - not waste their time verifying leads! Pricing Here’s the big elephant in the room! My Database is Bigger Than Your Database. Every sales lead generation company claims they have the biggest and best database. Ease of Use A well-designed lead generator website should communicate who they are and what they can do in order to make each visitor a paying customer. Customer Support Need help?