Weloveviral ™ – Inspiration & Awesome Social media marketing - word of mouth, wom, viral, guerrilla, buzz - Milano, Roma, Torino - Italia Official: Powerpoint bad for brains | OUT-LAW.COM By John Oates for The Register. This story has been reproduced with permission. Humans just don't like absorbing information verbally and visually at the same time – one or the other is fine but not both simultaneously. Researchers at the University of New South Wales in Australia found the brain is limited in the amount of information it can absorb – and presenting the same information in visual and verbal form – like reading from a typical Powerpoint slide – overloads this part of memory and makes absorbing information more difficult. Professor Sweller said: "The use of the PowerPoint presentation has been a disaster. "It is effective to speak to a diagram, because it presents information in a different form. The theory of "cognitive load theory" suggest the memory can deal with two or three tasks for a period of a few seconds – any more than that and information starts to get lost. There's more from the Sydney Morning Herald here, or there's an abstract of Sweller's work (pdf) here.
Top 20 Viral Videos Shiny Mud Balls | Science and Education Kyoto Professor Taps into the Essence of Play October 5, 2001 At elementary schools, kindergartens, and preschools all across Japan, kids are losing themselves making hikaru dorodango, or balls of mud that shine. Behind this boom is Professor Fumio Kayo of the Kyoto University of Education. Kayo is a psychologist who researches children's play, and he first came across these glistening dorodango at a nursery school in Kyoto two years ago. He was impressed and devised a method of making dorodango that could be followed even by children. Once Kayo teaches children how to make these mud balls, they become absorbed in forming a sphere, and they put all their energy into polishing the ball until it sparkles. Professor Develops Method Inside his office at the university, Kayo keeps a dorodango in a wooden box, wrapped in cloth. Kayo first became interested in dorodango in May 1999. Why would a lump of mud shine? How to Make Shiny Dorodango
I Segreti del Viral. « Marketing Alternativo I Segreti del Viral. Il 22 novembre del 2007 le agenzie di viral marketing, i propri clienti e in generale tutti gli interessati a vario titolo sul marketing virale rmangono appiccicati agli schermi dei propri pc (i più fortunati dei propri mac) per leggere le “interessanti” quanto “scomode” rivelazioni di Dan Ackerman Greenberg, fondatore di The Comotion Group, agenzia di viral marketing. Nel suo articolo “The Secret Strategies Behind Many “Viral” Videos” ne dice di cotte e di crude. Gioco corretto e gioco “sporco” per fare di un video, un virale. Insomma se fino ad ora si era detto che un video per essere virale deve avere “contenuto influenzale”…oggi Dan ci dice il contrario…OGNI VIDEO PUO’ DIVENTARE VIRALE. Vi sarete chiesti visitando youtube…ma come cavolo fa questo video ad avere 100.000 view???? Secret #4: Ottimizza il titoloLo scopo è stimolare il click. Secret #7: Pubblica i video contemporaneamente.Se hai più video, pubblicali tutti insieme. Mi piace: Mi piace Caricamento...
The Secret Strategies Behind Many “Viral” Videos Update: Dan has a follow up to this post, here. This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. – videos with millions and millions of views. Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. We took six videos and achieved: 2. 3.