Why geolocation apps can be dangerous By Byron Acohido, USA TODAY Updated 2011-09-27 12:31 PM ISACA's Marios Damianides ISACA today weighed in on how geolocation apps are catching on with mobile device users. The respected global IT professionals association also outlined how location-based services are posing new threats to businesses and consumers. Some 28% of U.S. adults use location-based mobile apps from Facebook, Groupon, Google and others and that number is expected to grow significantly, according to ISACA's new white paper, "Geolocation: Risk, Issues and Strategies."
Evernote Business launches in seven countries to bring collection, discovery and sharing to teams 4 December '12, 02:41pm Follow Following its debut back in August, Evernote CEO Phil Libin has taken to the stage at LeWeb ’12 to announce the launch of Evernote Business, an extension of the company’s core service for small and medium-sized business, featuring improved data continuity, better group sharing and easier user on-boarding. 5 Cool Non-Profit Uses of Location-Based Tech Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. The continuing evolution of location-based social networking has yielded creative solutions for advocacy, fundraising and crisis response. With the increased competition among services like Foursquare, Gowalla and Whrrl, non-profits are innovating even further. Here are five cool uses of location-based technology for non-profit purposes. 1.
No Facebook Account Required: Facebook Messenger For Android Lets You Sign Up With Just A Phone Number Today Facebook announced its first-ever product open to people without a Facebook account. Starting now, the Messenger for Android app, and later its iOS counterpart, will allow signups from non-Facebook users with just a name and phone number. Facebook seems to have realized the limited reach of Messenger as is and wants to let you message your contacts whether or not they’ve joined Facebook. How the Fashion Industry Uses Location-Based Marketing Macala Wright Lee is the CEO of FashionablyMarketing.Me a digital marketing and merchandising firm that specializes in fashion, luxury and beauty brands in Southern California. You can follower her on Twitter at @FashMarketing. While location-based services like Foursquare and Gowalla are gaining serious traction on the social marketing scene, many fashion brands are still trying to come to terms with the potential of social media in general. Luckily, some retailers and brands have begun experimenting with mobile social marketing strategies.
Charity: water receives $5 million grant from Google Charity: water builds water wells for communities in the developing world and is hoping to install 4,000 low-cost remote sensors. A large part of the pilot program would also involve continuing its work in training local mechanicsThe sensors will transmit real-time data to the charity and its donors on the condition of the wellsHarrison said the charity is planning to test different technologies for each country depending on the type of well (CNN) -- Charity: water will receive a $5 million grant from Google's Global Impact Awards to provide clean and sustainable water supplies to the world's most far-flung and impoverished regions.
Using SCVNGR: The value and the experience I began using check-in based apps about a month ago with Foursquare. I heard about SCVNGR which was promoted on my study abroad from my teacher and never got around to trying it. My Foursquare phase died out after a couple weeks of using it because I did not see any results in it, it was simply just letting my friends know where I was. There has also been a lot of criticism with these sort of apps because people know if you are not home and could possibly break in, but that is another story. Soundcloud Revamps Site, Announces New Numbers: 180M Users A Month And Counting It’s been a while since we heard new user numbers from the “YouTube of audio” startup Soundcloud (though not much of a startup these days), so LeWeb in Paris was as good a time as any to announce them. They’ve hit a market ‘reach’ of 180 million users a month across mobile and web platforms and re-vamped the site with the ‘next’ version after testing out their open Beta for several months. Coming with the revamp is improved search, recommendation, and sharing. Co-founder Alex Ljung announced on stage that the future of Soundcloud would be mobile, and that makes sense given how much we are able to record now with mobile devices. Over 10 hours are uploaded every minute, said Ljung.
A New Twist on Location-Based Services: LBS Can Be Used to Bill, Locate, Manage, Monitor and More By Paula Bernier These days the term location-based services frequently brings to mind new applications that push promotional offers or other content to cellular subscribers as they move into a particular geographical area. But there’s a whole lot more to LBS than meets the eye. LBS also can be used to help cellular service providers with network management, policy enforcement and billing, and to enable new, productivity-enhancing capabilities within the enterprise. Akil Chomoko, product marketing manager at Volubill, which provides real-time monitoring, control and charging software to communication providers around the world, says charging policy and DPI can be used in LBS applications for cell-based congestion management, as just one example.
Trekea lands $1.7m in funding as it launches travel tracking platform LiveTrekker 4 December '12, 11:23am Follow Paris-based company Trekea announced at LeWeb 2012 that it has secured a €1.3 million ($1.7 million) Series A funding round from Geofinance. Oakley Augmented Reality Technology May Compete With 'Google Glasses' Bloomberg's Mark Milian reported on Tuesday that optics giant Oakley has been working on heads-up display (HUD) technology, similar to that which is used in Google's so-called "Google Glasses," which would project data onto lenses. Oakley CEO Colin Baden told Bloomberg the company has "been chasing this beast since 1997," before Google was even incorporated. “Ultimately, everything happens through your eyes," Baden said, according to Bloomberg, "and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.” Companies are scrambling to gain traction in the wearable devices -- or "wearables" -- category of personal electronics, which includes products like augmented reality glasses, the Nike+Fuelband and yes, Nokia's vibrating tattoo.
7 Ways To Make Money On Foursquare In an age where there's always "an app for that," it's easy to feel overwhelmed. As a small-business owner, the task to turn social media into a worthwhile and profitable part of your marketing budget can seem daunting, not to mention time-consuming and plain confusing. Keeping up with the changing tides of social media isn't easy, either.