Media Training & Coaching Workshops for Executives | Ruth Sherman The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are delivered strictly from the client’s point of view. We believe for executives to perform well in a high-stakes media setting, they must be able to assert themselves while remaining likable; deliver powerful and logical talking points while being concise; present themselves and their businesses with conviction while conveying empathy; and be flexible while staying on-message and in control. Media training for executives prepares leaders for expert interviews, corporate news delivery, and crisis communication. Our goal in executive media training is to maximize comfort and confidence and minimize surprises. Executive media training programs can include: Language influences behavior.
Strategic Communication Consulting Program by Ruth Sherman Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, well-crafted messages will suit each form separately, while tying them all together. Effective message development results in repeatable memes that quickly communicate the corporate message and resonate with target markets for years to come. Some of the areas covered in message development include: VENUE & FORMAT: Before we commence message or speech development, we must distinguish the venue or platform. Ruth works with corporate clients across a range of required communication needs: With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Language influences behavior.
Conference Speakers : Everything about one of the Best Motivational Speakers - Ruth Sherman An experienced and well-known expert on influencing and persuading, Ruth is known for her breezy, warm, humorous, and infectious style born of her many years of training as a performer and subsequent experience as a top communication and public speaking coach. Ruth knows better than most that the best expert speakers involve audiences immediately and keep them engaged throughout via masterful storytelling and the ability to use powerful personal and business experiences to motivate, inspire and persuade. Great expert speaking must be confident and captivating. Click here to see Ruth’s Talk @ Google entitled, “Pennsylvania Avenue to Silicon Valley: The BEST Communicator Wins!” Leadership Communication Command Any Room: The Power & Purpose to Sell Yourself & Your Ideas Mindset A Winning Performance Mindset: How Focused Practice Leads to World-Class Success Business Development Smashing Stereotypes: What Women & Men Can Teach Each Other About Business Development Special Presentations Contact
Top Strategic Communications Consultant - Ruth Sherman A sought-after consultant, communications expert, commentator, author, and speaker, Ruth Sherman prepares Business Leaders, Executives, Celebrities, and Public Figures to fine-tune their speaking and presence on stage, on camera, and in the media. Ruth’s philosophy is that charisma is a learned skill and once mastered, has the potential to motivate, persuade, inspire, and advance business and personal interests. She works closely with her clients to develop their public speaking, perfect their personal and professional magnetism, and transform their ability to connect and attract in any venue.
Learn How to Develop & Deliver a New Speech by Ruth Sherman It is a part of my work that I truly detest… how to develop and deliver a new speech. It scares me, frankly, because it’s untested. But, I follow my own advice by deciding on a topic, putting it out there and seeing who bites. Well, this time, I got bitten by an event expecting 19,000 attendees (you read that right) and which just announce Michelle Obama would be keynoting. This insures attendance that high, and probably higher. Even though the event isn’t until later in September, I’ve begun preparing already. Most speakers won’t do this work, which is, frankly, why most speakers fail. So I thought I’d share my process with you to show you how it can be done. Click here to learn by video or reading… 1. 2. 3. 4. Ok, I’m still in the outline stage, but here is what I’ll do from now on… 5. 6. 7. By the time the event happens, I’ll be so ready and confident that it’s good, I’ll be excited instead of terrified, and terrified is what I am right now. :-0
Celebrity Coach: Communication Training for Celebrities | Ruth Sherman Celebrities and public figures require communication training that can only be addressed by partnering with an experienced celebrity coach. Whether media training, public speaking, message development, or other related needs, our programs maximize confidence and control and minimize surprises. As we have seen time and again, the media can either expedite a person’s public ascension, or quickly and devastatingly take him or her down. All of this is controlled through proper training and management by a qualified celebrity coach. Communication training for celebrities and public figures (as well as those on the cusp of fame), enables these extraordinary professionals to become adept at navigating appearances and media interviews and interactions, subsequently benefiting from the upside, while avoiding the “media slide” that is, unfortunately, so common today, where celebrities and those in the public eye are judged and punished by a single misstep. Thank you so much, Ruth. - Dr.
Guide on Video Presence Coaching and Training by Ruth Sherman With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Our on-camera video presentation training is for clients looking to master the techniques necessary to engage via videoconferences, promotional or industrial videos, webinars, shareholder outreach, and virtual town-halls, all now considered leadership essentials. Through our unique and proprietary telepresence training, the ability to come across confidently and engagingly on screen is something we prepare our clients to excel at. A cross section of the areas we cover include: VIDEO SCRIPTING: Video teleconference training success depends upon the quality of the video script; it must be written for the ear, not the eye. When developing telepresence and video conferencing skills, video recording and playback are always used. Ruth works with corporate clients across a range of required communication needs:
Media Interview Training Courses by Ruth Sherman Ruth prepares top celebrities and public figures to manage the intense scrutiny inherent in today’s media environment. Through her celebrity media training programs, Ruth readies clients for any public appearance or promotion opportunity, whether broadcast, print, or online. Her unique and thorough approach to celebrity media coaching guarantees they become comfortable and confident fielding questions and are never surprised or caught off-guard. In addition, Ruth’s background and expertise in public speaking and interpersonal communication makes media interview training interesting, productive, and fun. Ruth has media trained international public figures who are not fluent in English, Oscar winning movie stars who are fiercely and justifiably protective of their personal lives, on controversial entertainment projects, with directors and screenwriters who must promote and defend their work, and with young celebrities whose experience may be limited.