A Lesson in Social Media from Snoop Dogg | Blog | Daily Dose In the age of social media, pop stars aren't just burning up the song charts. Using social media, personalities the likes of Justin Bieber, 50 Cent, Puff Daddy and Kanye West have evolved beyond the music industry into some of the biggest brands online. Through a combination of social platforms including Twitter and Facebook, they've been able to create a conversation around their music and grow their fan base. They've also been able to promote their entrepreneurial ventures from fashion and films to sites and apps. So how does the one and only rap icon Snoop Dogg handle the online game? While Snoop has millions of followers on Twitter and Facebook, he doesn't consider them just 'fans.' Snoop's social-media team at the Los Angeles-based marketing firm Cashmere Agency also offered some insight on how they work to keep his online presence consistent and growing. Here, Chung answered more of my questions about Snoop's social media successes and how other entrepreneurs might follow suit:
Time checks for Piaget's Stages of Development The 2011 Social Media All Stars [INFOGRAPHIC] Onderstaande Infographic (na de lees meer ..) geeft een overzicht van de meest populaire Social Media sites van 2011. Wie de top 10 vergelijkt met deze van vorig jaar (zie eerste afbeelding) ziet een paar opmerkelijke veranderingen. Facebook, Twitter, YouTube, Flickr, Foursquare en LinkedIn zijn gebleven, Google Buzz, Digg, Gowalla en MySpace zijn inmiddels verdwenen en Tumblr, Spotify, Instagram en de spectaculiare opkomst van Google+ zijn de nieuwkomers in 2011. Uiteraard vraag je je dan af hoe volgend jaar deze wederom fraaie infographic van Lemon.ly (+1 voor de bedenkers) er dan uit gaat zien. Vraag is houden sites als Flickr en Foursquare het nog steeds vol en wie zijn dan de nieuwkomers en natuurlijk last but not least, zet de opkomst van Google+ nog verder door?
Notes on Brown Eyes, Blue Eyes original footage clip How the 10 Most Popular Facebook Brands Rank by Engagement [Chart] Last week, Facebook unveiled a new public metric to gauge the success of a Facebook Page beyond its Like count. The feature, called "People Talking About," calculates user-initiated activities on a Page, including posts, comments, Likes, mentions, shares, poll votes, photo tags and checkins. Not surprisingly, those brands with the greatest number of Likes don't necessarily rank as highly against the new metric, according to data from Famecount. Here are the top ten consumer brand pages by Likes: 1. And here are the top ten consumer brand pages re-ranked by Talking About: 1. Although not featured in this list, perhaps the biggest success in this case is McDonalds, which is ranked 18th by number of Likes, and second in engagement ("Talking About"). [via Big Spaceship]
Notes on "How Racist Are You?" Why Recruiters Prefer Facebook for Recruiting Young Professionals Despite the challenges social media presents for human resources professionals, it plays a growing role in talent recruitment. The big question, though, is where to find talent. While employers continue to use professional networking site LinkedIn for recruiting, especially when hand-picking for executive positions, they prefer interacting with students and graduates via Facebook rather than LinkedIn, according to a study by online recruiting research lab Potentialpark. For the study, Potentialpark surveyed more than 30,000 students and graduates worldwide and analyzed the online career presence of more than 500 companies in the U.S., Europe and Asia. Since the data has not yet been published online, Mashable spoke with Potentialpark about its findings. Within the European survey respondents, 48% said they prefer to connect with recruiters via LinkedIn, while only 25% said they prefer connecting via Facebook. 1. Every week we post a list of social media and web job opportunities.
Info and time checks for Full Film Social Media Screw Ups – A History Home » News , Social Media News Our editorial and social media training partner, Custom Communication , has gone back through six years of social media and compiled a visual narrative of company misadventures with bloggers, tweeter and other social media voices. Since 2004 they’ve identified 37 notable instances where companies have been caught short by social media protests and complaints or where they’ve shot themselves in the foot with dumb marketing. Here’s a snapshot of the history. Given the explosion in social media participation it’s not surprising to see a steady year-on-year increase in social media screw ups but while 2006 saw 7 major incidents the 10 recorded so far this year suggests that corporate communicators and marketers are becoming more savvy in how they engage and look after their online reputation.
Tutorial: Concrete vs. Abstract Thinking WHAT ARE CONCRETE AND ABSTRACT THINKING? Abstract thinking is a level of thinking about things that is removed from the facts of the “here and now”, and from specific examples of the things or concepts being thought about. Abstract thinkers are able to reflect on events and ideas, and on attributes and relationships separate from the objects that have those attributes or share those relationships. Thus, for example, a concrete thinker can think about this particular dog; a more abstract thinker can think about dogs in general. De 47 slechtste social media cases #fail Er kan zoveel misgaan als je in de wereld van social media stapt. Een blog van social media influence geeft een mooi overzicht. Je kunt een nep-blog beginnen (zoals L'oreal en Sony), onvoorbereid starten met Twitter (Exxon) of je iPhone app blijkt toch iets te sexistisch te zijn (PepsiCo). Er kan een fake corporate twitter account gestart worden (BP), je kunt het publiek de macht geven met chaos als gevolg (GM, Skittles) of je kunt als een corporate bully afgeschilderd worden na het starten van een rechtszaak (Louis Vuitton). Medewerkers die namens het bedrijf mogen reageren op Twitter kunnen homofoob zijn (Vodafone) en wat doe je als opeens de hele wereld ziet dat er ratten in je restaurant rondlopen (Taco Bell)? First screw ups – Kryptonite en Dell HellDe eerste case dateert van september 2004. De Coca-Cola en Mentos rageDe eerste keer dat ik zelf de ophef meekreeg die social media kan veroorzaken was toen het een rage werd om Mentos in een fles cola te gooien. Cross-media case?
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