What Social Media Users Want [STATS] Twitterers mostly consume news, MySpace users want games and entertainment, Facebookers are into both news and community and Digg's audience has a mixed bag of interests. This is all according to online advertising network Chitika, who set out to analyze the interests of MySpace, Facebook, Twitter and Digg users by comparing the genres of sites that receive traffic from these social networks. 287,090 impressions were used in the report, and based on this research, each social site has a distinct makeup of users with unique tastes. The graphic below breaks it down. What's most interesting is that nearly half the traffic (47%) that Twitter generates falls into the news category. In fact, Twitter users' interest in the news genre surpasses that of Facebook users by nearly 20%, which would appear to make it the number-one social network for newsies. Another interesting tidbit is that MySpace users have no interest in news whatsoever. Image courtesy of ChrisAt, iStockphoto
Twiangulate Social Media Today | 80%+ Twitter accounts inactive, but core users more committed PHP, Web and IT stuff FBGAT – Facebook Google Analytics tracker FBGAT is a free and opensource tool created by Webdigi to work around Facebook’s Javascript restriction on Facebook fan pages which prevents Google Analytics from working correctly. There are two key parts to this tool. 1) The code generator: This helps users generate a code for each individual areas that has to be tracked on Google Analytics 2) The tracker: This instructs Google Analytics on each page load to log visits, IP address, browser, country, etc. Here are general instructions on how to setup Google Analytics on your Facebook pages. The hosted versionThe hosted version of FBGAT is free to use (no plans to charge for usage). To download and setup on your own serverYou will need an externally accessible webserver running PHP to install FBGAT and run it by yourself. FBGAT Download
Younger Americans Still Fueling Facebook The Three Types Of Searches Bill from SEO By The Sea published a good article entitled "Writing Content for Small Businesses Online", in which he talks about search taxonomies. For those new to the topic, I thought I’d go over it, and show it applies to SEO strategy. I’m basing this article on the study "A Taxonomy Of Web Search"(PDF), by Andrei Broder. Andrei is VP of Search Advertising at Yahoo, although he wrote this report while he was with AltaVista. What Is A Search Taxonomy? In summary, a taxonomy is the practice and science of classification. In terms of search, we focus on classifying keywords into three distinct classes – navigational, informational and transactional. If you can determine user intent behind keyword queries, you can better target your keyword strategies. There is, of course, a lot of cross-over between these three types of queries, which I’ll address shortly. The Three Types Of Searches In the study, keyword queries are divided into three groups. Navigational Informational Transactional Conversely….
Who Really Uses Twitter? While Twitter is reputedly growing at 700% per annum and hitting the headlines, it’s sometimes easy to get carried away with it’s significance. Obviously, if you’re a daily Twitterer who’s plugged in to several active networks and using TweetDeck (or a similar tool) as your primary source of news – it seems like anyone who is anyone is using Twitter. But really, are they? The fact is, the Twitter user-base is still a tenth of the size of Facebook and the majority of users remain casual (if not dormant) Twitterers who’ve posted more Tweets than they have followers. If, for example, you’re an Insurance Lawyer you’ll have a choice of 25 people to follow. Creative industries seem to be disproportionately well represented on Twitter. Clearly, some perspective is needed here. In spite of my reservations, I still advise all of my clients to start using Twitter, simply so they understand social media at its most viral and get a feel for how communications are likely to develop.
Determine Your Facebook Page’s Value [APPS] Social media management company Vitrue has released a free tool today, the Social Page Evaluator, designed to help marketers get a better understanding of a Facebook Page's value. Just submit a Facebook Page URL and the app will come up with a valuation based on factors like number of fans, number of posts per day, number of interactions and so forth. It's a cool — if not completely scientific — way to gauge the potential value of your Facebook Page to advertisers. The formula used by the Social Page Evaluator is related to the formula that Vitrue released last month to estimate the relative value of Facebook Fans to big brands.The tool, which was built over 63 hours in a Startup Weekend-style project, is adjustable and interactive. For instance, the base rate of Earned Media Value (or CPM in more traditional terms) is $5, but this can be adjusted to a higher or lower value depending on the brand in question. So how accurate is this tool? What do you think of the tool?
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