HOW TO: Create Custom Twitter Backgrounds Since the early days of Twitter, users have had the ability to upload their own background images. From photos of cute kittens to jaw-dropping mosaics, the Twitter background has been a key medium for self-expression, personal branding, and personal fulfillment. If you're new to Twitter, or just never took the time to create your own Twitter background, this HOW TO guide is for you. This guide goes step-by-step into the rationale for creating a personalized Twitter background, takes a look at some amazing Twitter designers, and provides a list of useful Twitter design tools and resources. Your artistic juices shall soon be flowing. Why create a custom Twitter background? Some of you might ask: is creating a custom Twitter background worth the effort? Here are a couple reasons for why you might want to build your own: 1. Some great examples of custom Twitter background designs If you're looking for some inspiration for your Twitter background, look no further. Next, the actual dimensions.
Search Engine Roundtable ::: The Pulse Of The Search Marketing Community Startup Marketing Read these and understand the future There’s a lot going on. Here’s some vital reading on human/machine interfaces, pseudonymous currencies, smart automation, and the service economy. Game-changers and game theory Organizations resist change because they’re in an equilibrium, and it takes a disruption to move the market they’re in to a new one. Or why Visa doesn’t care about me. What makes a great startup It’s not enough to have a great idea—you need the baby steps to get mere mortals there. Design for interruption Stop designing for mobile. Thrust and Lube slides Slides from my Startupfest 2012 presentation on coefficients of friction, affectionately titled Thrust And Lube. Thrust and lube For thousands of years, humans have fought friction with force to bend the world to their will.
Top 10 Facebook Apps for Building Custom Pages & Tabs Are you looking for an easy way to create attractive pages on Facebook? Are you wondering how businesses are creating Welcome tabs? In this article I’ll reveal a number of applications that make it very easy to add functionality to your Facebook page. Custom Tabs: What You Need to Know You may have seen some Welcome pages on Facebook that encourage new visitors to Like the page. You may even be given an incentive such as a free report or, in Tim Ferriss’ case, a free chapter of his book. Tim Ferriss gives away a free chapter of his book to those who become fans. A brand may also be using a Facebook custom tab in many different ways, as Social Media Examiner covered in the post 8 Powerful Ways to Use Facebook Landing Tabs. But how do you create these custom tabs? First, what are iFrames? iFrames are very powerful because anything you can create on a website, you can bring into your Facebook page, providing a unique and rich experience for your community. How to Use iFrames Top 10 iFrame Apps
Why You Should Be Geeked About Data Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom" April 23, 2012 We ran three marketing tests-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing. I keep a close eye on how much money we're spending on our marketing efforts and make sure that we recoup our spend-and then some-in return. If the math isn't right, we adjust. To accomplish this, we do a ton of testing at my email marketing company, VerticalResponse. Here's a glimpse at three tests we've done with our own email marketing campaigns. "Download" Versus "Get" In this test we had an identical offer and message in the email, but we changed the text within the call-to-action (CTA) button. We originally assumed that the word "download" would receive fewer number of clicks, since it sounded more formal. Incentive or No Incentive? Version A: Version B: Placement of the Call-to-action
35 Creative Facebook Fan Page Photo Strips by Jason Keath on Apr 11, 2011 If Facebook were still in college, it would be that friend that could never settle on a major. Switching every semester. Facebook is consistently changing things up on us marketers, for better or worse. I hesitate to say this, but it looks like Facebook may have finally found a page feature it could stick to. One change that caught many by surprise and has made a big visual impact on Facebook pages was the new photo strip. The current photo strip for the Social Fresh Facebook page looks like this: Not too many businesses are actively using the photo strip in any way. We wanted to highlight some of the companies that are already taking advantage of this feature and let you in on the technical details for creating a branded photo strip on your own Facebook Page. How To Create A Branded Facebook Page Photo Strip These are some simple steps and rules to follow to create your own simply branded photo strip: 1. 2. 3. 4. 5. Sign up now for more social fresh insights 1.
Email Marketing Blog for Small Business: How to Make the Best Use of An Email Signature So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email signatures of all of your employees as well, especially if you’re sending out a lot of customer service related emails. First things first, you’ve got to make sure that there are standard pieces of information your employees include when they’re representing your business. Name, company name, address and phone number.Twitter and Facebook links and encourage people to follow you.Website and blog address. There are also some creative ways you can utilize the email signature portion of your emails that might not be “necessary” but could be fun to add as well as help increase your sales! © 2010 – 2012, VR Marketing Blog.
Open Graph Like Buttons: Overview, Part 1 Menu Oracle Social Spotlight Subscribe to email updates Social Cloud In the Mix: Social Chatter for Live Events If you frequent business events, you've probably noticed an increase of digitally displayed social media chatter. Read more Share Oracle Social Life Oracle Social Cloud Gives Thanks Thanksgiving is a day for family, football and food comas. Read more Best Practices 3 Must-Haves for a Successful Digital Transformation Last week, I flew to Chicago for CMS Wire's DX Summit, but my digital experience immersion training began before the event even kicked off. Read more Collaboration: An 'Outside' Job From guest author and Product Strategy Manager Sandy Yu: developing a rapport across virtual teams requires thinking outside the cube. Read more Product News It's Time to Connect Meaningfully with Your Social Audience We are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement... Read more Read more Contact
The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy. Have you ever bought a product that you didn’t really need? You know the kind — they’re often found in the aisle displays at Lowe’s, WalMart or Barnes & Noble. You grab it off the shelf, pay for it, then get home and say, “Why did I just buy something I didn’t really need?” Or, you may have been told about a deadline to buy concert tickets, join a health club or even buy a car for 0% interest. What’s up with that? This week, I’ll be posting blogs on this very topic. Below, you’ll find the 14 most powerful and effective words in marketing. I’ll cover this entire topic in depth when I speak at the SXSW conference. FreeNowYouSaveMoneyEasyGuaranteeHealthResultsNewLoveDiscoveryProvenSafety