Is Your Business Ready To Conquer YouTube? If YouTube was a universal marketing platform, then every company in the world would come swarming into the video marketing podium. But it’s not universal. Not all industries are compatible (or even merely acquainted) with the dynamics of marketing via a video-hosting site and the evidence of the mismatch can be seen every day. It really depends on what it is that you want to achieve by posting online videos. Is it for mere exposure, knowing that 4 billion videos are being watched each day? YouTube’s potentials include paid and organic search, as well as hyper-targeting, advertising customization, and powerful content control. Does it even make sense for your business to be on YouTube? If you’re in the business of selling or manufacturing power tools, then it would definitely be helpful for you to create demonstrative videos of your products. Are you aiming to attract new prospects, develop existing ones, or both? How would you know that your YouTube venture has paid off?
Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. Their reporting tools allow users to quickly and easily extract, analyze and professionally present business information. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution
Lead Nurturing Tool - Lead Management System - Callbox Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.
DISSECTING THE MARKETING FUNNEL: A LESSON FOR TECH FIRMS Marketing technology products places a lot of emphasis on content. Technology leads undergo an extensive process of nurturing in which certain types of content are selected to match their current sentiments before forming a buying decision. A C-suite executive may stumble upon a blog post at one point and express some level of interest in what you are offering. Naturally, you wouldn’t expect the prospect to rely entirely on blog posts for knowing the value your products and services entail. It will take a lot more goading to have it consider buying something from you. Now consider numerous decision-makers simultaneously engaging your online content. The journey of technology leads takes the form of a funnel consisting of three parts: Top: This serves as the entry point for leads that do not know you yet. Dig Deeper: Blogging Tips to Generate More IT Leads Middle: Your prospect’s now know what you are through your website. Tip: The last is always the hardest.
How to Turn Cold Leads Into a Sale? - Get B2b Leads B2Bs love referrals, inbound warm leads, and repeat business. However, scaling warm leads is not that easy. Once you run out of leads, it will be difficult to increase your revenue. Hence, it’s always important to focus on driving new leads so you’ll make sales every day. But how can you effectively turn cold leads into a sale? Importance of Sales Professionals in Companies There are so many sources for sales professionals when it comes to pulling out leads. Yearly company revenue.Total employees working for the company.Global and domestic locations.Contact details of key individuals in the company.Business summary and objectives.Key partners and target customers of the company. Turning Cold Leads into New Customers Phone-based systems in lead generation and conversion are easier than responding via inbound emails. Target carefully. Businessmen always make sure that they are mingling with the right people. Better start with a FRESH and CLEAN Marketing List! Research. Know your next move.
B2B Leads : The Marketing Way: What Influences the B2B Buyer? B2B buyers are a tough nut to crack, mainly because they need a huge amount of information before purchasing a product or service. They want only the best solutions for their businesses, which is why they adhere to a strict process of searching for and choosing relevant information. On the sellers’ part, their struggle involves reaching out to their target market. An effective lead generation and appointment setting program is always an important consideration here. Solutions providers can utilize a vast array of multichannel B2B marketing strategies to get their message across. Influencers are an indispensable component of any lead generation and appointment setting campaign. Taking various forms, influencers are known to be effective tools for driving traffic of B2B sales leads. Other factors such as “How To” guides, technical specs, pricing info and industry comparison are also mentioned.
Case Study: Software Company Transforms Marketing Activities Industry Software (Shipping Software) Headquarters Hamburg, Germany Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Malaysia, Philippines, APAC, Dubai, UAE, Europe Target Industries Shipping companies, liners, sea carriers, NVOCCs, terminals, depots Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a leading supplier of shipping software and IT solutions. The Challenge The Client wanted to increase sales from new businesses and open new markets abroad. Qualified Cloud Computing Leads - ITSalesLeads According to research conducted by Forrester, the cloud computing market is anticipated to grow from $58 billion in 2013 to more than $191 billion by the year 2020. That is tantamount to increased competition for the average cloud computing company. Influencing buyers will require seasoned expertise in marketing and technical knowledge about cloud computing products and services. Good news is ITSalesleads provides a focused attention to this niche market. We also have targeted business databases of decision makers for cloud computing services who might be in need of your product or services.
Sample Telemarketing Scripts for ADVERTISING Download our free ebook: Here’s what’s in store for you this month! Subscribe to our newsletter and get your Sample Telemarketing Script for FREE! Scripts are used as guide for telemarketers to deliver the right message to their prospects. Our sample scripts for the Advertising Industry are ready-to-use templates with sample call flow for different situations – from your first encounter with the Gatekeeper until your call is transferred to the right person within their organization. Scripts included are: Appointment Setting Script Call-to-Invite Script Data Profiling Script Boost your sales team’s confidence when talking to your prospects using the rebuttals for some of the most common objections that you can will encounter during your call. Generate leads and close deals, fast! Sign up now and get the scripts delivered straight into your inbox. More perks to look forward to next month… Sample Email Templates:
Lead Generation Tips from the Best in the Business - Get B2b Leads You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Now, let’s make it easier for you. I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. I consider these people some of the best in the industry. Here they are and here’s what they have to say: John Paul Aguiar @JohnAguiar www.johnpaulaguiar.com Internet entrepreneur, a pro blogger and social media consultant and trainer specializing in blog marketing and Twitter marketing The best lead generation tips that have worked very well for me over the years are: Sam Hurley @Sam___Hurley Pam Moore @PamMktgNut Bob Perella
IT Consulting Leads? Use Telemarketing to Grab Them One of the most lucrative areas in the IT industry that you should take note of is in the area of IT consulting and IT management services. It’s not easy, what with competition being stiff in a market that can be quite small these days, but it can be rewarding if you succeed. With the help of IT consulting leads and IT management services leads, then you can find the right customers for your firm. When you are in search of good IT consulting services leads and IT management consulting leads, then telemarketing would be a handy tool for you. Be aggressive in your marketing campaign.