Comment choisir son outil de Buzzmonitoring ? Cela fait quelques années maintenant que l’on dit qu’il faut écouter les consommateurs sur internet, je l’ai d’ailleurs rappelé lors de ma dernière présentation. Mais il existe des centaines d’outils de Buzzmonitoring, gratuits, payants, plus ou moins chers d’ailleurs. Des outils ont certaines qualités, d’autres ont des avantages différents, des défauts aussi…il est finalement assez difficile de faire le tri. Radian 6 qui est tellement médiatisé est-il mieux que les autres ? FreshMind a mis en place une étude sur un certain nombre d’outils, 7 précisément (Alterian, Biz360, Brandwatch, Nielsen, Radian 6, Scoutlab et Sysomos), et je trouve les critères qu’ils ont sélectionné pour comparer les outils assez pertinents et ils devraient vous permettre de mieux faire votre choix. 1. Les outils ne couvrent pas toutes les zones géographiques et toutes les langues, il est donc indispensable de vérifier ce point en fonction de votre business. 2. 3. 4. 5. Autant dire que ce n’est pas demain la veille…
Going Glocal: Managing A Brand’s Global Social Profiles On Facebook Having spent 2009 being beaten in the hype stakes by Twitter, Facebook has started off 2010 with the last laugh. While Twitter’s growth is apparently stalling, Facebook goes from strength to strength and is now, arguably, the world’s largest digital media ‘owner’ other than Google. Its audience is now a very international one, with 70% of users being outside of the US, and its largest audiences are in countries as varied as the UK, Indonesia and Turkey. With this massive growth has come massive opportunities; not just for Facebook but for brands too. But it has also brought challenges, including one that is cropping up more and more frequently – how should multinational companies manage their Facebook profiles? Since the launch of fan pages, Facebook has updated their functionality on a number of occasions, but it is, like much of Facebook, still relatively simple, even basic (which, of course, is part of the reason for Facebook’s continued success.)
Web Trend Map 2007 Version 2.0 We have done it before: the 200 most successful websites pinned down on the Tokyo Metro Map, ordered by category, proximity, success, popularity, and perspective. Now we have done it again—and better. Back by popular demand: here is iA’s next Web Trend Map: Download It! What’s New? First of all, the new Trend Map features many more websites than the previous one. More Consistency: The different trend lines have been renamed, simplified and cleaned up. More Lines: The original raster (Tokyo metro map) has been substantially modified to fit the needs of an Internet Trend Map. Less Japanese Jokes: There are less insider jokes about the different stations and more consistency between the connections and the neighborhoods of the different sites. Google has moved from Shibuya, a humming place for young people, to Shinjuku, a suspicious, messy, Yakuza-controlled, but still pretty cool place to hang out (cf. Revealing Coincidences The main Japanese sites are all on the Money line. Sponsor It!
we are social / agence conversationnelle / agence médias sociaux 6 Reasons You’re Not Rocking Social Media You know the value is there in social media, but despite your best efforts (or what you think are your best efforts), you’re still struggling to attract anyone. What’s going on and how can you change your social media luck? Below are six reasons SMBs often fail in social media and how you can turn it around. Stop me when this sounds familiar. You have no framework: Perhaps the largest reason small business owners fail to see an ROI with social media is because they jumped in without creating a social plan or framework for what they were trying to do. If you need help putting things in place or figuring out how/what/where you should be tracking, the folks at Web Analytics Demystified and Altimeter Group put out a free white paper on social marketing analytics that includes some really powerful information. You don’t have great content: This is a biggie. You’re not listening: There are two different kinds of companies in social media.
Emilie Ogez | Pérégrinations d'une fan du web Australia outperforms APAC on digital marketing in Adobe and CMO Council report Australian brands invest more in digital marketing than many of their counterparts in the Asia Pacific region including Singapore and South Korea. Participants in the Adobe/CMO Council study, The Digital Marketing Performance Dashboard 2012, said they spend 25% of their total marketing budget on digital investments. This is compared to 24% in both China and Singapore, and 20% in India and South Korea. Website content development and performance optimisation led where digital investment was being driven at 83%, followed by SEO at 66% and email marketing at 54%. Priorities for the current financial year were social media optimisation at 50% and improving paid search and online display ads at 43%. Australia outperformed the region in use of digital marketing analytics at 84.5%, compared to South Korea at 84%, Singapore at 75%, India at 63% and Hong Kong at 61.5%.
The Startup Marketer’s Onboarding Process: Tips for New Marketing Hires Starting a new job as a marketer can be stressful. There is so much to learn. Moreover, nearly everything you do is seen by current and potential customers. I just started working at YesGraph, and I want to make meaningful contributions as soon as possible. With all of this on my mind, I started thinking about a process to help marketers onboard themselves at a new company and get up to speed during the first few weeks on the job. Understand the Company This first section is comprised of activities that you can complete internally to discover more about your new employer. Why the Company Exists – What is the mission and vision of the company? What Worked and What Didn’t – How does the company currently market itself? I enjoy looking at the ad copy, branding, and messaging of past campaigns to learn more. Sales Cycle/Length – As a marketer, it’s important to be familiar with the sales cycle. Marketing Channels – What marketing channels is the company using? Email them. Wrapping Up
Google Maps added dragon, royal carriage and Loch Ness Monster directions Unless you're Daenerys Targaryen, Mother of Dragons, it's nearly impossible to get a reliable ETA when you travel by dragon, but Google Maps is trying to change that. The service now provides transit instructions for those planning to take a dragon or the Loch Ness Monster to a destination as part of a larger effort to provide the most efficient public transit routes within the United Kingdom. That is, of course, if you happen to be within their very limited service areas. If you're traveling between the Snowdon and Brecon Beacons mountain ranges in Wales, dragon is the most efficient route — 32 minutes versus a 3 and a half hour drive. You can also shave time off your journey between Fort Augustus and Urquhart Castle in Scotland if you ride on the back of Nessie, the Loch Ness Monster. Have something to add to this story?