The Copyright Question: How to Protect Yourself on Pinterest - Aurora Gonzalo E. Mon is a partner in the Advertising Law practice at Kelley Drye & Warren LLP and his co-author, John J. Heitmann, is a partner in the firm’s Telecommunications group. Read more on Kelley Drye’s advertising blog, Ad Law Access, or keep up with the group on Facebook or Twitter. Although Pinterest launched just two years ago, the site already boasts about 12 million users and a staggering number of daily pageviews. This rush to join Pinterest has been somewhat tempered by concerns over the social network's terms of use. Some have incorrectly concluded that Pinterest owns everything posted on the site. Before a company — or a user, for that matter — joins Pinterest, it’s important to separate the myths from the realities. No, Pinterest Doesn’t Own What You Post One common question is whether Pinterest owns everything that you post. In other words, you’re not giving up any ownership rights you may have simply by virtue of posting something on Pinterest.
Réussir avec les réseaux sociaux | Les réseaux sociaux d'entreprise au service de la collaboration et de l'innovation Paysage des solutions réseaux sociaux d'entreprise Créer un réseau social d’entreprise, ce n’est pas placer une plate-forme du type Facebook ou Google+ dans son entreprise. En effet, la démarche ne s’arrête pas à l’intégration d’un super outil mais elle doit prendre en considération de multiples variables pour être véritablement adopté au sein de l’entreprise. Plus qu’un simple réseau social privé A l’instar de Facebook, Google+, LinkedIn, Pinterest et tant d’autres, les réseaux sociaux d’entreprise ont pour objectif de mettre en place un environnement favorisant les échanges et la collaboration au sein de leurs communautés. Pour l’entreprise, il s’agit d’un moyen d’optimiser en particulier la communication transversale et ainsi de favoriser la création de synergies au-delà des silos habituels et ultimement de créer de l’innovation. Réseaux sociaux d'entreprise - innovation, collaboration, participation et communication Les solutions RSE sur le marché
Add a video to your LinkedIn profile | SlideShare Blog - Flock With the SlideShare application on LinkedIn, it’s now incredibly easy to add videos to your LinkedIn profile. Here’s a quick step-by-step guide: 1. 2. 3. 4. 5. Terms of Service For any dispute you have with Pinterest, you agree to first contact us and try to resolve the dispute with us informally. If we need to contact you, we will do so at the email address on your Pinterest account. If Pinterest hasn’t been able to resolve the dispute with you informally, we each agree to resolve any claim, dispute, or controversy (excluding claims for injunctive or other equitable relief) arising out of or in connection with or relating to these Terms through binding arbitration or (for qualifying claims) in small claims court. Arbitration is a more informal way to resolve our disagreements than a lawsuit in court. Any arbitration will be administered by the American Arbitration Association ("AAA") under the Consumer Arbitration Rules then in effect for the AAA, except as provided herein. NOTHING IN THESE TERMS OF SERVICE SHALL AFFECT ANY NON-WAIVABLE STATUTORY RIGHTS THAT APPLY TO YOU. If you're a consumer in the EEA, Section 11 doesn't apply to you.
How to Evaluate a Social Campaign - DigitalSurgeons.com Social media has become one of the biggest enigmas of the Digital Age. It is widely accepted as not just a means for socialization, but also a viable marketing strategy. As brands quickly find new and interesting ways to utilize social media as a marketing vehicle, they all hit the same roadblock: how to measure success? Here is one way that we like to measure our social media success. The equation we prefer for valuing our social media campaigns is: V = (n/1,000) x CPM. It’s just like 7th grade math class all over again: the goal of this equation is to solve for V, or the value of your social media impressions. So let’s say the CPM (cost per 1,000 impressions) of an ad that reached those same people was $.296. $.296 is the current rough average CPM on Facebook’s ad platform. 79,000,000 divided by 1000 is 79,000. 79,000 multiplied by a $.296 CPM equals a value of $23,384! However, until a universally accepted measurement metric is created, it is still a matter of personal preference.
Groupe ou page Facebook : quelles différences ? Vous voulez animer une communauté ou promouvoir un site sur Facebook ? Devez-vous créer un groupe ou ouvrir une page ? Les 2 outils ont une présentation et des fonctionnalités si proches qu’on s’y perd un peu. D’autant plus que Facebook continue à les faire évoluer dans un sens qui a plutôt tendance à les rapprocher. Le groupe Facebook C’est historiquement le premier des 2 outils apparus sur Facebook. En pratique : consultez l’astuce Créer un groupe sur Facebook La page Facebook Facebook a créé les pages essentiellement pour permettre aux personnalités et aux entreprises de communiquer avec leurs fans ou clients. En pratique : consultez l’astuce Créer une page sur Facebook Page ou groupe : quelles différences ? Les pages et les groupes ont de nombreux point communs : ils présentent chacun un mur d’actualité et des espaces Photos et Vidéo, permettent d’inviter des membres et de créer des évènements. Mais quelques différences les séparent. En conclusion
7 Ways to Get More Out of LinkedIn - Flock Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. LinkedIn, which recently reached the 50 million user milestone, has long been considered the social networking site for professionals. If you're in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their LinkedIn profiles. 1. Some media reports claim that because organizations can use any criteria they want to make hiring decisions, photo avatars provide companies with information they may not have otherwise known about you based on a resume alone and could actually hurt you more than help. Eric B. He adds that “an employer may not discriminate when selecting one job applicant over another. 2. 3. 4. 5. 6. 7. Burke believes that accounts should be kept separate.
Pinterest announces new terms of service & that private boards are coming soon. | LL Social - Aurora For my latest post about future Pinterest private boards and current alternatives click here. As many of us have speculated, Pinterest today acknowledged that their original terms of service were a standard set of terms that didn’t really reflect the intent of what Pinterest was or is. To correct this, Pinterest announced a number of changes to their terms of service, acceptable use and privacy policies. Pinterest removed the language that allows them to sell the images you pin. Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for us to sell your content. The number one request from Pinterest users is having the option to have private boards. Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards. It will be interesting to see what Pinterest does in terms of API. Pinterest makes it easier to report copyright violations. Once you click on “Report a pin” you will see these options.
Tips for developing a social media strategy Tips for developing a social media strategy Details Published on Friday, 26 October 2012 11:05 Written by David Brewer If those who make up your audience use social media – and they do - you will need a strategy. If you don't have one, you will lose part of your audience. Your social media strategy needs to be based on engagement and participation. How to join that conversation and what to contribute is the issue. Note: This module was written for an international conference of media organisations discussing social media. So what does a media organisation need to consider when developing its social media strategy. 1: News gathering All journalists should monitor what is happening on social media by using free desktop tools. Corporate: These will be the key words that your media organisation is covering. 2: News production The typical news production process was: The social media production process includes: 3: News dissemination Don't just tweet your headlines on Twitter. 7: Encourage sharing
Three Myths about What Customers Want - Karen Freeman, Patrick Spenner and Anna Bird by Karen Freeman, Patrick Spenner and Anna Bird | 9:10 AM May 23, 2012 This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths. Myth #1: Most consumers want to have relationships with your brand. Actually, they don’t. How should you market differently? First, understand which of your consumers are in the 23% and which are in the 77%. Myth #2: Interactions build relationships. No, they don’t. Of the consumers in our study who said they have a brand relationship, 64% cited shared values as the primary reason. Myth #3: The more interaction the better. Wrong.
Back-up Your LinkedIn Information Posted by Irene Koehler in LinkedIn on April 12, 2009 | 32 responses Contact information for all of your connections You’ve taken great care in building your LinkedIn network of connections because these are the folks you’ve known throughout your career, those friends from school with whom you’ve recently reconnected and professionals who are just plain helpful and wise because they might be excellent resources in the future.?Are you comfortable with all of that information residing on a website over which you have no control? Exporting your connections is easy. Sign into your LinkedIn accountFrom the menu on the top, left of the page, click on “Contacts”This will take you to a list of your Connections (see image).At the bottom of this list is a link to “Export Connections” (indicated by the red arrow).Click here and select the file type in which you’d like to save this information.Create the file and save it to your own computer. Profile and recommendations So, what are you waiting for?